Media Relations Blog
Dedicated to the world of media, public relations and marketing from TopRank Marketing.

The Benefits of Integrating PR & SEO

Posted by Media Relations on Friday, May 19th, 2006 - Comments »

I’ve said it before and I’ll say it again – integration is the way forward.

Blending the best of Public Relations, Search Engine Optimization (SEO) and the latest in Interactive and Online Marketing, is a surefire way to fully leverage content and cover all the bases.

The more you integrate, the more you will see how the marketing process comes full circle.

At TopRank Marketing, we just recorded a Video Podcast on “The Benefits of Integrating PR & SEO.” This video talks about ways in which organizations can start integrating PR and SEO straightaway.

Tips include:

  • Keyword optimization of press releases
  • The use of landing pages
  • Ways to drive traffic back to your websit

Listen to the Video Podcast here.

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