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Leading Social Media Consultants, Nacht&Chaney, Enable New Client to Spread His Word on Avoiding Failure in Business Ventures

Posted by Media Relations on Monday, June 11th, 2007 - Comments »

As more and more companies experience failures, social media experts Nacht & Chaney enable John L. Herman Jr. to disseminate his work sharing how to avoid business pitfalls.

Princeton Junction, NJ — June 11, 2007 — Nacht and Chaney Social Media Consulting, a communication, collaboration and Internet marketing consulting firm, sign on John L. Herman Jr., author of Hermanisms and The Innkeeper Tales and self-proclaimed “business failure expert,” as a new client to help spread the word of how to avoid failure in business ventures.

“The internet is fragmenting the delivery of media, marketing and communication,” said Richard Nacht, Partner in Nacht & Chaney Social Media Consulting. “Existing legacy channels are not engaging readers, prospects, consumers, employees and customers with the same efficiency as new methods. Consumers are increasingly tuning out traditional advertising and are turning to new communication channels to fill the void.”

Nacht & Chaney’s experience in social media plays a crucial role to help extend clients’ messages since social media components are the newest and perhaps most effective tools for influencing the development of communications and marketing strategies. Tools they use to spawn a business phenomenon include:

  • Wikis
  • Media, Consumer, Marketing and Personal Blogs
  • RSS
  • Virtual Life
  • Text Messaging, SMS, Mobile
  • Podcasts
  • Online Videos
  • and Much More

“I want people who are in business, wanting to get into business and even those with spouses and friends in business to come to know my work as the ‘standard’ to review before becoming a casualty,” said Herman.Herman’s two books show readers why they need to face failure head on and stress that what you can learn when something fails may be worth more to you than if the venture succeeds.

“Herman knows what it means to fail and how to avoid it,” said Nacht. “He can show you the roadmap to success, and not the detour through failure. People are always looking for a shortcut to making money…his work is a way to avoid the “long” way to success.”

To learn more about social media consulting from Nacht & Chaney, please call 800.985.BLOG.

About John L. Herman Jr.
John L. Herman Jr. (known as just “Herman”) is a business failure expert. Not because he fails in business, but because he knows why businesses fail (and some households, too).
Herman owned more than 20 companies: some succeeded, some failed. One became publicly traded, sold stock for 20 times the opening price, and soon went bust. Herman then ran a brokerage firm: he consulted with over 1,000 owners of failing companies. In effect, he was a “corporate hit man” for the banks: they would convince owners to hire him, to recoup their loan money. And he did it well — because he understood what the owners were facing. In fact, he was recognized across the country as an expert witness in corporate bankruptcy cases.
Please visit Herman’s website:

About Nacht & Chaney Social Media Consulting
Founded in 2006 with locations in Princeton Junction, NJ and Lafayette, LA, Nacht and Chaney Social Media Consulting (“Nacht and Chaney”) helps organizations optimize the communication, collaboration and marketing potential of their web presence by consulting on and providing next generation web design integrated with social media solutions.
The Nacht and Chaney client and user conscious approach to design and content management has resulted in our standing as a leading social media consultancy to a wide variety of organizations, through our affiliation with Blogging Systems Group, including Boston Scientific, Leading Real Estate Companies of the World, Luxury Portfolio,, Agency Logic, STAR POWER Systems, and RealtyU’s RealBlogging.

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