Media Relations Blog
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Monitoring Online Brand Visibility

Posted by Media Relations on Friday, October 27th, 2006 - Comments »

Brand protection, traditionally known as reputation management, used to be a Public Relations tactic. These days, brand protection cannot be performed effectively without using online marketing tools and tactics.

The Internet and the evolution of social media such as forums, are making brand protection and monitoring a huge task. There are so many opportunities for a negative comment to appear and completely fly under the radar.

Here are some tools and tactics I use to monitor the visibility of a client’s brand:

Email Notification Services
Google Alerts & Yahoo Alerts
Enter a client name or keyword phrase to receive email notifications as online mentions occur.

RSS Feeds
Keep up-to-date on client visibility in the blogosphere by signing up for RSS feeds to blog search engines:

Type in your client’s name in the search box and then subscribe to the results page feed. Every time your client is mentioned in a blog post, you will be alerted via your RSS feed reader.

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