Media Relations Blog
Dedicated to the world of media, public relations and marketing from TopRank Marketing.

Deceptive Marketing – Blockbuster

Posted by Media Relations on Tuesday, November 8th, 2005 - Comments »

Blockbuster is scrambling. So much for its “no late fees” marketing campaign. Not only is Blockbuster being sued for false advertising (because “no late fees” really means an “8-day grace period”), but there is now talk of retracting the “no late fees” policy altogether.

Couple this with the presence of “on demand” movie services offered through Direct TV and satellite/cable providers, plus competitor, Netflicks, growing more and more dominant as a more convenient Blockbuster alternative, how long can Blockbuster possibly survive?

To have any hopes of survival, Blockbuster is going to have to understand the critical impact that technological change is having on its business (and much more than VHS to DVD). As technology continues to influence consumer behavior, Blockbuster will need to follow its customers and adapt as consumer convenience and availability needs evolve.

Leave a Reply

© 2021 TopRank Online Marketing - Marketing and Public Relations Consultants Tel. 952 400 0190 - Fax. 952 400 8784