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Archive for the ‘TopRank Online Marketing’ Category

Search Engine Strategies New York Taps TopRank® Online Marketing for Three Panels on Digital Marketing

Thursday, March 19th, 2009

Minneapolis, MN March 19, 2009 — TopRank® Online Marketing, a leading digital marketing and PR agency, is sharing best practices in search engine optimization, online reputation management and business blogging in three panels at next week’s Search Engine Strategies (SES) Conference in New York, New York.Perhaps the largest conference of its kind in the United States, SES is a leading source of search marketing industry education and networking for in-house and agency internet marketers alike. This year’s SES Conference in New York will focus on providing a full spectrum of search knowledge, from outlining the basics of organic search engine optimization to detailing cutting edge developments in social media marketing.

Lee Odden, CEO TopRank® Online Marketing

Lee Odden, CEO TopRank® Online Marketing

TopRank® Online Marketing will be contributing to this event via CEO Lee Odden’s participation in three panels on Thursday, March 26th:

  • SEO Through Blogs & Feeds, 10:30-11:45am
  • Brand & Reputation Management, 12:45-2:00pm
  • Blogging for Business, 3:45-5:00pm

Business Analysis&Project Management Training Firm—Watermark Learning—Recruits Sales and Marketing Veteran as New COO

Thursday, June 8th, 2006

Minneapolis, MN, June 8, 2006 — Watermark Learning, a leader in business analysis, project management training and skill development, welcomes Terri Swanson as its new Chief Operating Officer. Swanson comes to Watermark Learning with 20 plus years of experience in training, publishing and high tech sales and marketing.Swanson will continue Watermark Learning’s efforts to expand into other markets and to share the knowledge and expertise of its principals and instructors through project management and business analysis related:- Onsite Training- Public Classes- Masters Certificate Programs- Mentoring/Coaching”I am impressed with the quality and depth of the training that Watermark Learning provides,” Swanson said. “Watermark Learning’s genuine concern for helping clients solve their business needs, and our openness to customizing training and mentoring services to match these needs, is something that everyone in business should know about.”Swanson plans to update the eNewsletter, Website and to help principals Elizabeth Larson, PMP, and Richard Larson, PMP, publish and promote their first book, “Nail Requirements Flat.”“Nail Requirements Flat” will present the critical factors for quickly nailing requirements, and the techniques that will contribute to successful projects every time. It will focus on how effective business analysis can supply the missing ingredients to reduce or eliminate challenged projects, capture vital functionality, and delight clients.For more information on Watermark Learning, visit or call 1-800-646-9362.About Watermark LearningWatermark Learning is a leading project management and requirements analysis training and skill development company. Founded by industry veterans, Elizabeth Larson & Richard Larson, Watermark Learning also offers Masters Certificate Programs through Auburn University in Business Analysis and Project Management. Watermark Learning maintains training facilities in both Minnesota and Arizona.

The Benefits of Integrating Public Relations&SEO

Tuesday, May 9th, 2006

The growing dominance of the Internet is driving more and more people online. Marketers therefore should be changing their marketing tactics and budget appropriately to accommodate this shift in the consumer mindset.Companies that deploy Public Relations can take their marketing programs to the next level by integrating Search Engine Optimization, online PR and other interactive marketing tactics.Misukanis & Odden implements an integrated marketing program for DDL, a package testing laboratory. Since beginning this program in 2004, DDL has seen the following results:

  • Revenue increase of 41.5%
  • Top 50 Fastest Growing Company in the Twin Cities
  • 34% increase in number of prospect inquiries
  • Website traffic has more than doubled

Click for more details on SEO & Public Relations.

Search Marketing Expert Lee Odden Reveals How Search Engine Optimization, Blogs and PR Provide a Competitive Edge

Friday, April 7th, 2006

Boston, MA, April 7, 2006 – Search marketing expert, Lee Odden, President of TopRank Online Marketing, will be speaking at the upcoming WebmasterWorld Pubcon conference in Boston, April 18 – 20, 2006.Odden will outline how the integration of online public relations tactics with blog marketing and search engine optimization can deliver a distinct advantage to marketers who desire to build high brand awareness and increased sales online.Traditional public relations initiatives can improve results significantly by leveraging online exposure opportunities. For example, many pitching efforts are lacking impact because they don’t take into account the fact that press releases are documents that can get indexed and ranked by search engines. Press releases that are optimized effectively can improve media coverage and also assist search engine rankings.Business blogs can be very effective tools for communicating with prospects, clients and journalists. Blogs are also inherently search engine friendly and when properly optimized, can provide a significant boost to a web site’s search engine rankings.“Companies can gain a competitive marketing advantage by integrating search engine optimization with tactics such as press releases and blog marketing,” said Lee Odden. “The marketing synergy created by integrating SEO, blogs and press release optimization provides a tremendous advantage over traditional PR by itself.”Lee is joined on the panel by David McInnis, founder and CEO of PRWeb, an industry leading news wire service, Robin Liss, Founder and President of and Lawrence Coburn, President of RateItAll, Inc.Join Lee Odden and his distinguished colleagues at WebmasterWorld Pubcon 2006 to find out more information on how integrating SEO, blogs and online PR can have a positive impact on increasing prospect inquiries, sales and online brand visibilitySession: “Public Relations”Date: Wednesday April 19Time: 10:15 – 11.30 am ESTLocation: Hynes Convention Center, Salon D, Boston, MARegister for WebmasterWorld Pubcon 2006 at more information on integrating blogs, SEO and online PR plus a copy of “The Lowdown on Press Release Optimization” by Lee Odden at TopRank Online MarketingTopRank Online Marketing ( is an industry leading search marketing agency offering integrated search engine optimization, online public relations and blog marketing services. TopRank has been listed as a top ten world-wide SEO firm by and Promotion World and is the only Minnesota search marketing firm included in Marketing Sherpa’s Guide to Search Engine Optimization Firms.Founded in 2001 by veteran online marketer Lee Odden, TopRank is a member of the Search Engine Marketing Professionals Organization (, the Search Engine Marketing Council of the Direct Marketing Association (, and serves on the Board of Directors for the Minnesota Interactive Marketing Association ( Odden publishes the award winning Online Marketing Blog and his articles frequently appear on WebProNews, Search Engine Guide, Search Engine Journal, ISEDB,, Lockergnome and numerous business publications on the topics of SEO, blogs and online PR. Odden has also been quoted in U.S. News, The Economist and DM News and speaks at Search Engine Strategies, WebmasterWorld Pubcon, ACCM, eComXpo and DMA conferences.

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