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Blogger Relations – What You Shouldn't Do

Posted by Media Relations on Saturday, September 1st, 2007 - Comments »

Mainstream media is losing it’s luster and PR firms are scrambling, fumbling in some cases, to reach out to the influential blogerati in the hopes to capture shifts in audience information consumption. OMB recently published a blogger relations guide as well as a long list of what not to do when pitching blogs. Here’s an exceprt:

  • Don’t pitch irrelevant stories
  • Don’t send emails to anonymous recipients. Use a name.
  • Don’t send blanket solicitations to bloggers in the same general industry.
  • Don’t embargo an announcement for more than a few days.
  • Don’t demand to be covered as if you’re gods gift to the blogosphere.
  • Don’t insult the blogger, even as a joke, especially if you don’t know them.
  • Don’t lie or make promises you can’t keep.
  • Don’t send story ideas that are about as exciting as mall music.
  • Don’t send a regular pitch with a press release to a blogger.
  • Don’t use traditional media relations tactics with bloggers, but rather, make an effort to connect with them individually.
  • Don’t play bloggers like a numbers game.
  • Don’t be rude and not thank the blogger for covering your news.

I’d be curious to know what other PR pros have found NOT to do when pitching bloggers?

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