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Watermark Learning Reports Increased Demand for Business Analysis Training – Allianz Life Endorses Business Analysis Certification Program

Posted by Media Relations on Thursday, September 7th, 2006 - Comments »

Business analysis training firm, Watermark Learning, reports increased demand for its Masters Certificate program as awareness grows in the industry of the corporate value of business analysis.Minneapolis, MN, September 7, 2006 – Watermark Learning, a leading business analysis and project management training firm, has announced the success of its Business Analyst Masters Certification Program, which was launched in July 2005 in partnership with Auburn University.One year later, Watermark Learning is pleased by the response to its business analysis certification program and believes this is indicative of an industry calling out for advanced training in business analysis.“In today’s competitive landscape, businesses must perform with razor sharp efficiency and productivity,” said Terri Swanson, Watermark Learning, COO. “More business leaders are recognizing the value that business analysis training brings to an employee’s contribution and the effectiveness of an organization as a whole.”Since launching the Masters Certificate in Business Analysis in July 2005, Watermark Learning has received hundreds of participants in the program, including Allianz Life, a life insurance company.Allianz Life identified the business analysis process as their key problem area providing inconsistent deliverables. They therefore established a Business Analyst Center of Practice to ensure that their business analysts had the framework, processes, skills and techniques to excel in their profession. As part of this initiative, Allianz Life looked to partner with a training vendor who could provide a professional business analysis certification program based on industry best practices, designed to specifically address their business needs.“Allianz Life engaged Watermark Learning for training because of its Masters Certificate Program in Business Analysis as well as its practical learning approach based on best practices,” said Lynn Lang, Allianz Life. “Not only will our business analysts receive a Masters Certificate, but they will also gain Professional Development Units through PMI as well as CEUs through Auburn University.”Watermark Learning is actively involved in raising industry awareness of the value of business analysis and was just named an IIBA Endorsed Education Provider. Watermark Learning has helped create the International Institute of Business Analysis (IIBA) chapters in Minneapolis and Phoenix.Principals and Founders, Elizabeth Larson, PMP, and Richard Larson, PMP, have helped develop the Business Analysis Body of Knowledge (BABOK), a document created to identify the key tasks that a business analyst would be expected to understand and perform. Elizabeth Larson was also chosen to participate in the IIBA BABOK exam writing committee in Toronto this month.For more information on Watermark Learning’s Business Analysis Certification Program, visit Watermark LearningSince 1992, Watermark Learning has been a leader in the project management, business analysis and business requirement analysis industries. Consistently ranked among the top 25 customized training firms by the Business Journal Newspaper, Watermark Learning has also earned the distinction of being a Project Management Institute (PMI®) Global Registered Education Provider and an Outstanding Corporate Partner from PMI Minnesota. Watermark Learning is headquartered in Minneapolis, MN and provides business management courses for clients around the world. More information about the company can be found at

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