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Dedicated to the world of media, public relations and marketing from TopRank Marketing.

Archive for October, 2010

Beginner’s Guide to SEO for Optimized PR

Monday, October 11th, 2010

SEO for Public Relations
The following post about search engine optimization for public relations (SEO for PR) was written by Chris Pilbeam of Vocus based on an interview with TopRank Online Marketing CEO, Lee Odden.

SEO helps a search engine to do its job more effectively.

Search engines aren’t perfect – that’s why people in SEO are flourishing. People who write web copy often only consider one audience: customers, or analysts; maybe journalists. You should consider the extra audience of search engines.

SEO boils down to three elements: keyword research, site interactivity, and links.

1) Keyword research reveals the permutations and variations of the terms people are searching for. Start with the notion of what’s important and pop that into a keyword research tool. It comes back with multiple versions, ordered by popularity, so you can make smart choices about the words you use in your titles and press releases and articles.

2) The technical aspect of how a search engine interacts with your site is, in most cases, a job for your IT department.

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