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Archive for October, 2007

Lead Management Software from B2B Marketing Firm Marketo to Automate Lead Nurturing and Scoring

Monday, October 29th, 2007

Dynamic solution will let marketers create and manage campaigns without complex implementation, training or IT support. San Francisco, CA (PRWEB) October 29, 2007 — MarketingSherpa Business to Business Demand Generation Summit (Booth #8) – — Marketo, a provider of affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, announced today that it is enrolling beta test users for its new lead management software solution. Marketo’s solution for the first time will allow B2B marketers to easily create, measure, and modify marketing campaigns without requiring time-consuming implementation, training or IT support.Marketo’s lead management software was created to help manage the growing gap between the time marketing first captures a lead and the time a prospect is ready to engage with a sales representative. Prematurely passing early-stage leads to the sales department only annoys the buyer and wastes the sales person’s valuable time, and is at the root of the age-old tension between the sales and marketing departments.Instead, companies should master lead nurturing, the process of using the Web, e-mail, phone, social media, and other online and offline channels to build relationships with qualified prospects who are not yet sales ready, as well as the ability to monitor lead activity and understand when a lead is ready to engage with sales.”Ironically, the growth of the Internet has actually increased friction between sales and marketing. As buyers increasingly use online channels to research purchases, marketing meets prospects earlier than ever in the buying process,” states Phil Fernandez, president and CEO of Marketo. “Lead nurturing and scoring are critical to ensure these early-stage but qualified prospects do not slip through the cracks between marketing and sales.”Lead management can be a complex, manual task for marketers to squeeze into already overloaded workdays. Marketo’s solution will provide all the tools needed to automate this process, including:

PRSA Conference in Philadelphia

Tuesday, October 23rd, 2007

This week the Public Relations Society of America (PRSA) International conference is being held in Philadelphia which is the largest organization for PR professionals.

TopRank Online Marketing CEO, Lee Odden participated on a panel called “Social Media, What Every PR Practitioner Needs to Know” moderated by Peter Himler and with Rob Key, Lee and Nicco Mele on the panel.

Nicco Lee Rob

Peter Himler started out the session by having the panel introduce their company’s services and specialties. The panel then offered their thoughts on how PR practitioners can and should leverage social media. Rob Key’s work ranges from search marketing to PR to virtual worlds. His company, Converseon, recently won an OMMA Award for “Second Chance Trees“, a virtual world project directed towards promoting reforestation both virtually and in the real world.

As the webmaster for the online campaign website for Howard Dean, Nicco Mele discussed his company’s expertise at building communities online.

TopRank Online Marketing CEO, Lee Odden gave insight into how search marketing affect PR and social media. Important concepts discussed and previously published at Online Marketing Blog include: Push and Pull PR, holistic content optimization, top down keyword messaging with all digital communications, digital asset optimization and the effects both on influencing search results in a Universal Search environment as well as creating direct interaction opportunities with distinct search channels.

Landing Page Software From B2B Marketing Firm Marketo Evolves To Further Help Companies Optimize Conversions

Monday, October 22nd, 2007

New capabilities allow landing page creation and testing without IT involvement San Mateo, CA (PRWEB) October 22, 2007 — — Marketo, a provider of affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, today added testing functionality to its landing page creation solution. This combination will make it easy for B2B marketers to create and test targeted landing pages without requiring any HTML, coding or website modification.A landing page, accessible when a prospect clicks a link in a pay-per-click ad, online banner or direct email campaign, is a vital piece of any marketing program since it helps to ensure the click converts into a lead.A well-tested landing page can make the difference between the prospect clicking away or becoming a lead. According to marketing research organization MarketingSherpa, a fully implemented landing page optimization solution can increase conversion rates by up to 40%, meaning savvy marketers can produce 40% more leads for the same spending.Despite these benefits, Forrester Research reports that three out of four B2B companies do not have the technical resources to use landing pages effectively, let alone test multiple versions. Furthermore, most landing page optimization solutions typically cater to the needs of high-volume e-commerce websites, rather than the specific needs of B2B marketers who use landing pages for lead generation.”We created Marketo Landing Pages so our customers could create great pages and forms without needing HTML, coding, or website modifications,” states Phil Fernandez, president and CEO of Marketo. “With this release, we are bringing the same ease-of-use to the previously complex world of landing page testing.”Unlike other landing page optimization solutions, Marketo helps with both creation and testing. By providing an easy-to-use, PowerPoint-like user interface, Marketo makes it simple to create new versions of landing pages and then measure which version generates the most leads, opportunities, and revenue.”IDology uses Marketo Landing Pages to quickly create targeted landing pages for different campaigns and keywords,” said Jodi Florence, Marketing Director at IDology, a provider of identity and age verification solutions. “Marketo’s new landing page testing functionality will allow us to test new ideas and improve our conversion rates even further.”Marketo’s new testing functionality is included for free with every subscription to Marketo Landing Pages.Learn more about Marketo Landing Pages with a free demo at to see how many test versions your landing page can support.About MarketoMarketo ( provides affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve marketing accountability. Marketo’s solutions automate the lead generation and lead nurturing processes, allowing marketing to generate more sales-ready opportunities, while integrated analytics bring accountability and respect to the CMO and help turn marketing from a cost center into a revenue-generating part of the company. Marketo’s products are easy to use and easy to buy from existing budgets because they don’t require annual contracts or up-front fees. Delivered as an on-demand marketing service, customers can be running Marketo in less than five minutes, with no IT support. The company’s blog, Modern B2B Marketing (, explores best practices in business marketing, ranging from pay-per-click management to lead nurturing to marketing accountability. Marketo is headquartered at 1710 S. Amphlett Blvd. #340, San Mateo, Calif., 94402.Marketo1710 S. Amphlett Blvd. #340San Mateo, CA 94402 ###

Measuring Blogging Success

Wednesday, October 10th, 2007

It’s easy to start a blog. Just ask authors of the 90 million blogs Technorati is tracking. However, it’s not so easy to be successful. For that, just ask the top 200 bloggers out of those 90+ million blogs. But what is success? Especially for a business blog?

As the primary author of one of those top 200 blogs (Online Marketing Blog) that has also been highly recognized by publications such as Advertising Age (AdAge Power150 #3) and well respected PR industry blogs such as in Edelman’s Social Media Index #13, I’ve found some of the measurable outcomes from business blogging include:

  • Use of brand names in text, in links
  • Number of comments
  • Number of subscribers via RSS and RSS to email
  • Media attention
  • Speaking requests
  • Customer loyalty
  • Inbound links to the blog
  • Search engine ranking for the corporate site
  • Corporate website traffic
  • Leads/sales initiated
  • Volume of blog traffic
  • Technorati and other credible rankings
  • Search engine ranking for the blog
  • Increased company visibility within the industry
  • Increased media coverage
  • Improved customer loyalty
  • Increased sales leads/revenue/new customers

Business Requirements Analysis and Project Management Training Provider Watermark Learning Introduces Powerful New Methods For Uncovering Customer Expectations

Monday, October 8th, 2007

Debut of new presentation to attendees of PMI Global Congress destined to help business analysts and project managers worldwide achieve a new level of success Atlanta, GA (PRWEB) October 8, 2007 — Today, Watermark Learning, a globally recognized provider of business requirements analysis and project management training, will once again transform the way project professionals manage their projects with the debut of its presentation, “Oh No, You Gave Me What I Asked For! Common Pitfalls to Uncovering Expectations” at PMI Global Congress North America in Atlanta, GA.The presentation is based on the paper of the same name by Watermark Learning principals Elizabeth & Richard Larson, both registered project management professionals (PMPs) and certified business analysis professionals (CBAPs).Garnered from their decades of experience with both business analysis and project management training, the paper and presentation speak to the inescapable reality that any project ignoring the importance of uncovering customer expectations is susceptible to failure, despite otherwise outstanding execution.”Uncovering expectations, at its core level, is about the art of consultative questioning,” states Watermark Learning CEO Elizabeth Larson. “As we have trained students of our project management and business analysis training programs throughout the years, mastering this art will lead to more success in analyzing, documenting, and validating customer requirements. And, it is an essential skill in discovering customer expectations about the products our projects introduce.”Any project manager who hopes to achieve skillful mastery of this art, must first define a customer’s expectations by identifying their custom requirements.Powerful methods detailed for achieving this objective include:

Merger of Packaging Solutions Provider TCP Reliable with DDL Establishes New Tier Packaging Engineering Firm

Wednesday, October 3rd, 2007

Merger will allow TCP and DDL customers to achieve a new, consolidated level of packaging success. Edison, NJ (PRWEB) October 3, 2007 — TCP Reliable, a thermal packaging solutions manufacturer and DDL, the leading package testing services firm have announced a merger, making the combined company the leading packaging engineering group specializing in the medical device and biopharmaceutical industries. DDL and TCP will continue to operate their testing and manufacturing separately with DDL as a wholly owned subsidiary of TCP Reliable.”The true benefit of this merger for our clients is access to a wider array of services custom suited to their growing needs,” states Patrick Nolan, COO of DDL. “Particularly, our clients will be able to confidently consolidate both their testing and manufacturing objectives.”This powerful new collaboration between packaging testing pioneers DDL, specializing in medical device testing and TCP, a full service temperature controlled packaging manufacturer, will answer the growing needs of both firms’ client bases.”The TCP and DDL combination offers the most complete range of distribution packaging engineering services and solutions to the fast growing medical device and the biopharmaceutical segments of the health care industry,” states Maurice Barakat, President and CEO of TCP Reliable. “Our increased technical depth and size will allow us to provide coast to coast service in meeting the requirements of the most demanding players in the health care industry through our six company owned sites in the US and Canada.”In the rapidly expanding medical device industry, the need for specialized packaging is vital to the increasing complexity of devices and combination products. Earlier this year, DDL acknowledged the need to expand into new areas of the packaging lifecycle by launching its package development and prototyping services. Hence, an evolution into manufacturing seems only natural.About TCP Reliable ( in 1990, TCP Reliable is a complete packaging solution provider specializing in the field of temperature controlled packaging. From needs assessment to package qualification, TCP handles packaging projects with one paramount goal: Maintaining the integrity of your products. The materials and manufacturing processes cover the spectrum from insulated shippers to manufacturing phase change materials and temperature monitors. Services are performed in strict conformance with ISO 9001:2000, ISTA and ASTM test methodology, and FDA good manufacturing practices.The TCP Reliable main complex in Edison, NJ incorporates 70,000 square ft of state-of-the-art design, testing, and manufacturing facilities. TCP maintains additional manufacturing facilities in Arkansas as well as Montreal and Vancouver through its Cryopak subsidiary.About DDL ( offers expert package testing, product testing and material testing services including shock testing, vibration testing, tensile testing, leak testing and validation services. Additionally, DDL provides expert package design, development and prototyping services for those clients who desire to outsource their package development function. DDL package testing clients find value through its growing suite of PackServices: PackAdvice, a zero-cost package testing consulting service, and PackReview, a DDL approved certification to demonstrate compliance with ISO 11607 (clause 6). DDL Testing Services maintains full service testing labs in Minnesota and southern California. DDL’s package design, development and prototyping services are offered to support national clients through staff and operations based in southern CA.###

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