Media Relations Blog
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Archive for September, 2007

Adler’s Jewelry Releases Exclusive 2nd Edition Michael Storrings New Orleans Christmas Ornament, Benefiting New Orleans Restoration Efforts

Monday, September 24th, 2007

Adler’s Jewelry, one of America’s premier jewelry and fine gift boutiques, located in New Orleans, is pleased to announce the arrival of the 2007 Christmas Ornament Collection.

New Orleans, LA, September 24, 2007- Adler’s Jewelry, the Southern Gulf’s leader in fine jewelry, announced today the release of this year’s exclusive hand-blown and painted New Orleans Christmas ornament for 2007, along with other Adler’s Exclusive Ornaments from their Holliday Collection.

“We are very excited to be able to contribute to the restoration efforts here in New Orleans by donating a portion of all proceeds from the sales of two of our Michael Storrings collection of New Orleans Themed Ornaments to the Preservation Resource Center of New Orleans (PRCNO). These are just two of many products Adler’s is proud to offer that assist in the revival of this great American City.”

Adler’s has more than 75 different Christmas ornaments available in its collection for the upcoming Holiday Season many of which celebrate New Orleans life, history, and tradition. Support New Orleans by purchasing one of these Special Edition Collectors Items.

Senior Housing Development Tips Developed by Aging Services Provider Ecumen

Friday, September 21st, 2007

Tips developed via Ecumen’s real world experience provide organizations developing senior housing a strategic path towards achieving their development goals.Shoreview, MN (PRWEB) September 21, 2007 — — Aging services provider Ecumen, Minnesota’s largest non-profit senior housing company, is helping firms or individuals who are considering taking on a senior housing development project to think through key initial steps before they make an investment decision. The non-profit has released a new whitepaper featuring key development tips.Senior Housing Development Tips: Key Things to Consider Before Entering Into The Senior Housing Market was written on Ecumen’s behalf by journalist Frank Jossi. In it, Jossi articulates the dramatic need for more senior housing in many communities while underscoring necessary steps toward creating a successful community.The whitepaper is based on Ecumen’s experience acquired through their own senior housing development projects with partners Pope Associates Inc., a leading architectural firm, and Adolfson & Peterson Construction. Together, they have worked on a number of senior housing developments, including The Villages of North Branch in North Branch, MN, and they will break ground on September 30 on Luther Park of Sandpoint in Sandpoint, ID, which will create a unique “catered living” community managed by Ecumen that combines independent living and assisted living services and which is physically connected to First Lutheran Church of Sandpoint.”With the emergence of the Age Wave, a lot of people want to develop senior housing, but to be successful for the people you serve and the larger community, there really has to be thoughtful due diligence on the front end,” says Dana Wollschlager, Ecumen’s director of real estate development. “We’ve created these tips to help people do that pre-work before they make a major investment.”Ecumen is seeing many new types of partners who see synergies and opportunities through senior housing development to create more vital, livable communities, including churches, health centers, hospitals and colleges.”There are many new venues to create housing that underscores successful aging, but as the white paper points out, the old adage of ‘build it and they will come’ holds little relevance in the field of senior housing development,” says Wollschlager. “A better adage is to ‘study the area’s demographics, evaluate the quantity and quality of the competition, plan ahead for community connectivity, and then you are putting yourself in a much better position to succeed.’ It might not roll off the tongue quite as easily, but it does provide critical strategic direction.”About EcumenEcumen ( is based in Shoreview, Minn., and is one of the largest non-profit senior housing companies in the United States. The name Ecumen comes from the word ecumenical, which in turn is derived from the Greek word for home: “Oikos.” Ecumen works to create “home” for older adults wherever they choose to live. Ecumen is affiliated with the Evangelical Lutheran Church in America (ELCA) and has 4,000 team members. Ecumen writes about news and ideas that are shaping the future of aging services at its Changing Aging blog: EcumenEric # #

B2B Marketing Firm Marketo Announces Development of New Marketing Automation Platform Leveraging's Platform

Monday, September 17th, 2007

New marketing automation platform synchronizes sales and marketing data – resulting in more timely marketing activities and improved marketing accountability. San Francisco, CA (PRWEB) September 17, 2007 — Dreamforce Conference (Dreamforce Booth #140) — Marketo, which provides affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, today announced the development of its new on-demand marketing automation platform leveraging’s on-demand platform.Marketers are under constant pressure to drive qualified sales leads and demonstrate revenue impact. Additionally, new online channels are changing B2B research and buying processes, requiring marketers to adjust. Unlike the sales department – which has access to powerful automation tools such as Salesforce – B2B marketing professionals have not had easy yet powerful marketing automation software available to them.The Marketo marketing automation platform will eliminate this gap by helping B2B marketing professionals drive revenue and measure results. Central to the platform is the Marketo Marketing Database, which provides marketing with all the information needed to acquire and nurture leads, forecast marketing results, and demonstrate marketing’s impact on the bottom line.The Marketo Marketing Database acts as an extension to the information in Salesforce Marketing and CRM applications, ensuring that the marketing-specific information is part of a unified single view of the customer. Marketo leverages the platform to synchronize data between marketing and sales systems in real-time.”We’re leveraging the platform to provide B2B marketing professionals with the information they need, while ensuring that marketing and sales data remain in sync as part of a single information store,” said Phil Fernandez, president and CEO of Marketo. “Real-time synchronization is critical to bridging the gap between sales and marketing teams while ensuring that marketers have the tools and information they need to earn their seat at the revenue table.”Through the bi-directional synchronization made available using the Salesforce API, the Marketo marketing automation system is updated whenever a record changes in Salesforce. For example, if a lead score changes from “warm” to “hot” or a new customer support ticket is created, Marketo is notified in real time and kicks off an automated marketing workflow. If a sales rep marks a lead as “not yet sales ready”, the lead is automatically recycled back into the automated lead nurturing program.Bi-directional synchronization also allows Marketo to load new objects and campaigns to the platform. Using Apex Code, new leads captured via a Marketo Landing Page are de-duplicated and loaded to Salesforce in real time. Also, automated nurturing campaigns can trigger new activities in Salesforce – such as a follow-up phone call after an email distribution.”The thousands of installs of hundreds of different on-demand applications clearly demonstrate the incredible momentum of the AppExchange as the world’s on-demand application marketplace,” said George Hu, Chief Marketing Officer, “Partners like Marketo have harnessed the power of the platform to develop innovative new on-demand applications. Customers of all sizes can leverage Marketo’s expertise to extend their Salesforce Marketing application and improve their marketing results.”Marketo is currently accepting requests from customers to participate in a beta test of its new marketing automation platform, available this Fall. Contact Marketo at for more Platform and the is the on-demand platform for the next generation of business applications. reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. allows applications to be easily shared, exchanged and installed with a few simple clicks via’s AppExchange marketplace, enabling all the innovation that unleashes to benefit the entire on-demand community.The AppExchange economy continues to expand as thousands of customers have installed thousands of on-demand business applications available on the AppExchange, found at Marketo:Marketo provides affordable, easy-to use-marketing automation software that helps B2B marketing professionals drive revenue and improve accountability. Marketo’s solutions automate the lead generation and lead nurturing processes, allowing marketing to generate more sales-ready opportunities, while integrated analytics bring accountability and respect to the CMO and help turn marketing from a cost center into a revenue-generating part of the company. Download Marketo’s new eBook, [Building Effective Landing Pages], from the Marketo website. Marketo’s products are easy to use and easy to buy from existing budgets because they don’t require annual contracts or up-front fees. Delivered as an on-demand service, customers can be running Marketo in less than five minutes, with no IT support. The company’s blog, Modern B2B Marketing (, explores best practices in business marketing, ranging from pay-per-click management to lead nurturing to marketing accountability. Marketo is headquartered at 1710 S. Amphlett Blvd., San Mateo, Calif., 94402.###

The National Arbitration Forum Resolves Univision, Webkinz and Hershey's Kisses Domain Name Disputes

Thursday, September 13th, 2007

Dispute resolution program boasts a legal process that is quick, inexpensive, neutral and expert. Minneapolis (PRWEB) September 13, 2007 — — The National Arbitration Forum recently issued decisions on the rights to,,, and”Domain names have irreplaceable value for trademark holders. Abusive practices likeNational Arbitration Forum Logo cybersquatting and typosquatting can lead to disputes,” said Kristine Dorrain, Internet Legal Counsel. “The National Arbitration Forum domain name dispute resolution program boasts a legal process that is quick, inexpensive, neutral and expert.”The following three decisions were made in accordance with the Uniform Domain Name Dispute Resolution Policy (UDRP) of the Internet Corporation for Assigned Names and Numbers (ICANN) by independent and neutral arbitrators on the National Arbitration Forum’s panel.Univision.tvOn June 7, 2007, Univision Communications Inc., the premier Spanish-language media company in the United States, submitted a complaint electronically with the National Arbitration Forum asserting legal rights to the domain name The Complainant requested the dispute be decided by a three-member panel.The Panel concluded that the domain name is identical to the registered trademark UNIVISION with the addition of the .tv extension. Respondent and registered owner Edmundo Norte could not support his claim of an intent for future use as a parody site and did not demonstrate rights to or legitimate interests in The Panel found that the Respondent offered to sell the domain name for an amount in excess of reasonable development expenses which supports findings of bad faith registration and use. The Complainant successfully established all three elements required under the ICANN Policy and defended its trademark in domain name dispute resolution. On August 16, 2007, was ordered to be transferred to Univision Communications Inc.Webkinzz.comGanz, owner of Webkinz a popular line of real and virtual stuffed animals, submitted a complaint electronically on May 21, 2007. The National Arbitration Forum panelist found that the domain names,, and were registered by renowned cybersquatter Texas International Property Associates.The panelist found that the three disputed domain names are confusingly similar to the WEBKINZ mark all with slight typographical variations. The panelist went on to find that erroneous variations of Complainant’s WEBKINZ mark are typical of typosquatting — using a website to profit from the mistyping of someone else’s trademark — and prove the Respondent’s lack of rights and legitimate interests. Because the Respondent used the websites to generate revenue through pay-per-click advertisements it was found that the domain names were registered and used in bad faith. Ganz proved all three elements required of the ICANN Policy and was granted the rights to,, and on July 19, 2007.ChocolateKiss.comThe Hershey Company, one of the largest chocolate production facilities in the world, filed a claim electronically on April 20, 2007 against Respondent R. Reaves. Complainant, the Hershey Company, requested that the dispute over be handled by a panel of three National Arbitration Forum arbitrators.The Panel found that was confusingly similar to Complainant’s KISSES mark, as the term “chocolate” was simply descriptive of Complainant’s business and the combination of the terms was calculated to suggest the involvement of Complainant. The Panel also found that Respondent lacked rights or legitimate interests because the content displayed on Respondent’s website gave the erroneous impression that it was affiliated with Complainant. Finally, the Panel found that Respondent registered and was using the domain name in bad faith because Respondent was using this implied affiliation with Complainant to attract users to its website for commercial gain. Accordingly, the Panel granted Complainant’s request for a transfer of the domain name on June 8, 2007.To file a claim, see Questions regarding domain name dispute resolution or e-commerce arbitration may be directed to domaindispute @ Journalist inquiries may be directed to media @ the National Arbitration Forum (FORUM)The National Arbitration Forum (FORUM), a leader in arbitration and mediation services for over 20 years, is an expert in the resolution of Internet-based disputes. An innovator in the industry, the National Arbitration Forum serves as one of three primary providers of the ICANN domain name dispute resolution program, resolving issues involving disputed trademarks. Over 8,000 intellectual property cases have been filed through the National Arbitration Forum’s state-of-the-art case management system. For more information, visit Sheet Searchable Case Database Univision Communications Inc. v. Edmundo Norte Ganz v. Texas International Property Associates Hershey Company v. R. Reaves # #

Public Speaking as Strategic Marketing Tool

Friday, September 7th, 2007

By Bill Arnovich, Media Relations Specialist

Most Public Relations Firms realize the abundance of issues in any industry work lends itself to PR client speaking opportunities at many available venues.

Speaking engagements are a uniquely effective strategic marketing and PR tool, IF a few important criteria are met. Effective public speaking builds your credibility and confidence in a particular subject matter, exuding competence and conviction to prospective customers. Here are several important considerations:

  • Invitations to speak should be evaluated based on the opportunities they offer the organization to communicate with key audiences. Invitations, then, are prioritized and assigned to appropriate individuals in your organization, or declined if they appear to offer little value.
  • Speaking opportunities are solicited before audiences upon whom the success of your organization depends.
  • Recognize that every speaking opportunity is different.
  • Every audience is different.
  • Commit to prepare and practice all presentations.

The benefits to those executives or subject matter experts who speak and the companies they represent are many. Networking opportunities with the people who attend the presentation often leads directly or eventually to new clients. Another benefit is that press people are often in attendance at conferences or trade shows. They only target a select few so button holing to meet and attend the presentation before and after will be vital.

Aging Services Provider Ecumen Honored as One of Minnesota's Best Places to Work

Wednesday, September 5th, 2007

Third straight bestowment for Ecumen, named as one of the state’s top ten large companies by Minneapolis/St. Paul Business Journal. Shoreview, MN (PRWeb) September 5, 2007 — – Aging services provider Ecumen, Minnesota’s largest non-profit senior housing company, has yet again received the sought after tribute of being named by its employees as one of the best places in the state to work.The award, presented by Minneapolis/St. Paul Business Journal, was based on anonymous team member surveys. Ecumen team members all contributed to the glowing results, from areas of focus ranging from elder care, senior housing and housing development.”More than 200 companies vied for this award, and we are again honored and thrilled to be recognized,” said Ecumen’s CEO and president Kathryn Roberts.The survey sought ratings on several topics such as work environment, embrace of innovations and new ideas and opportunity for personal growth and development.Specific highlights in the article included Ecumen’s employee-run Innovation Station and Ecumen’s Family Helping Family initiative, providing interest-free loans to employees facing household and family emergencies. In 2006, more than $175,000 was granted for a number of events from house fires to paying for funerals. Many employees donate to this fund through payroll deduction.Over 4000 Ecumen team members contributed to the results of the Minneapolis/St. Paul Business Journal.About EcumenEcumen ( is based in Shoreview, Minn., and is one of the largest non-profit senior housing companies in the United States. The name Ecumen comes from the word ecumenical, which in turn is derived from the Greek word for home: “Oikos.” Ecumen works to create “home” for older adults wherever they choose to live. Ecumen is affiliated with the Evangelical Lutheran Church in America (ELCA) and has 4,000 team members.###

Blogger Relations – What You Shouldn't Do

Saturday, September 1st, 2007

Mainstream media is losing it’s luster and PR firms are scrambling, fumbling in some cases, to reach out to the influential blogerati in the hopes to capture shifts in audience information consumption. OMB recently published a blogger relations guide as well as a long list of what not to do when pitching blogs. Here’s an exceprt:

  • Don’t pitch irrelevant stories
  • Don’t send emails to anonymous recipients. Use a name.
  • Don’t send blanket solicitations to bloggers in the same general industry.
  • Don’t embargo an announcement for more than a few days.
  • Don’t demand to be covered as if you’re gods gift to the blogosphere.
  • Don’t insult the blogger, even as a joke, especially if you don’t know them.
  • Don’t lie or make promises you can’t keep.
  • Don’t send story ideas that are about as exciting as mall music.
  • Don’t send a regular pitch with a press release to a blogger.
  • Don’t use traditional media relations tactics with bloggers, but rather, make an effort to connect with them individually.
  • Don’t play bloggers like a numbers game.
  • Don’t be rude and not thank the blogger for covering your news.
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