Media Relations Blog
Dedicated to the world of media, public relations and marketing from TopRank Marketing.

Archive for May, 2007

Six Tips for Better Media Relations

Tuesday, May 29th, 2007

By Bill Arnovich, Media Relations Specialist.

Everyone in public relations knows that good publicity is the best advertising. A well placed article, a positive radio show or the right interview on TV are all what good publicists and media relations people dream about. It’s what clients hire public relations firms for.

When pitching the media, it’s important that you know something about who you are calling. If it’s a magazine read, not simply page through, a couple different issues and if it’s a radio show, listen to it.

I know this sounds simple, like what they teach you in PR 101, but I wish I had a nickel for every time that a News Editor, Producer or Reporter thanked me for doing my homework. I consistently hear from the media that PR folks about media relations people who not only don’t know, but don’t care to know, and simply call to get their pitch out.

Nothing boils the blood of any journalist or beat editor more than unknowledgeable media relations people. You not only hurt your chances of securing media coverage for clients, but you also make it harder for the rest of us who actually prepare themselves before they engage any media pitching assignment. It pays in the long run, and it’s a good practice.

Blogging Systems Group, Leader in Community Blog Technology, Announces New 3-in-1 Product Combining 3 Blog Platforms into Comprehensive Social Blog Network

Wednesday, May 23rd, 2007

Social Blog Network, powered by Blogging Systems’ technology, positions Broker-Owner/Realtors to become local thought leader.Princeton Junction, NJ — May 23, 2007 — — Blogging Systems Group, the leader in community blog technology, has developed a 3-in-1 blog platform for one-stop blog shopping.The Blogging Systems 3-in-1 Product integrates three of its blogging platforms including a Company Blog, Company Intranet Blog and Community Blog for the same price as one of the previous platforms.”The new 3-in-1 product is a state of the art Internet real estate marketing tool that puts the Realtor’s company in front of thousands of website visitors each month positioning him/her as the provider of information vital to the community,” said Richard Nacht, founder and CEO of Blogging Systems.Included in the 3-in-1 Social Blog Network are features such as the following, all branded with the sponsoring Broker/Realtor’s company information:–Up to 100 blogs–Forums–Wikis–Agent Profiles–Photo albums–VideoThe integration of the 3 products enables real estate brokers and agents to communicate directly and personally with customers and website visitors. Each broker/agent has the ability to:–Demonstrate expertise and knowledge of community and real estate industry–List featured properties–Post local and neighborhood news–Create blogs for each client to serve as an online portfolio–Create individual web pages for each home listing–Provide RSS and email subscriptions for new home listings–Create podcasts for specific homesAdditionally, the combination of products doubles as a tool for team collaboration, project management and knowledge transfer within the organization.To learn more about the 3-in-1 blog, read the new Blogging Systems whitepaper: Blogging Systems GroupBlogging Systems provides real estate blog platforms that produce a low-cost, high results tool for Community networking (both offline and on the internet), effective communication and collaboration, competitive marketing, sales and customer relations.Blogging Systems provides turn-key blog networks which are the ultimate real estate marketing tool. Ours is a “soup to nuts” approach with experienced blog professionals who guide clients through the process step-by-step. Not only do we provide the most robust real estate blog platform on the market today, we back it up with training and technical support. Clients receive a turn-key system and the training and knowledge needed to use it as a complete real estate marketing system.For more information about how to add a blog to your real estate marketing tools, visit: or call: 800-985-BLOG (800-985-2564).

National Arbitration Forum Issues Three Decisions on Internet Domain Name Disputes

Wednesday, May 23rd, 2007

Trademarks: Disney, Jimmy Buffett and Angels Minneapolis, MN (PRWEB) May 23, 2007 — — The National Arbitration Forum recently issued decisions on three separate domain name disputes filed by Disney, Jimmy Buffett and Angels Baseball.”We continue to see a trend towards filing complaints under the UDRP, rather than lawsuits, for these Internet conflicts,” said Kristine Dorrain, Internet Legal Counsel of the National Arbitration Forum. “We’re on the way to surpassing last year’s record-breaking domain name filings.” In 2006, the National Arbitration Forum saw its largest filing year ever, marking a 21% increase over 2005.The following three decisions were made in accordance with the Uniform Domain Name Dispute Resolution Policy (UDRP) of the Internet Corporation for Assigned Names and Numbers (ICANN) by independent and neutral arbitrators on the National Arbitration Forum’s panel.DisneyComics.comOne of the world’s largest entertainment corporations, Disney Enterprises, Inc., submitted a complaint electronically on February 15, 2007. The National Arbitration Forum panel found that the domain name was being cybersquatted by Dayanand Kamble of India who used the website to offer advertising links and products, some related to Disney’s trademarks.The panel found that the domain name was confusingly similar to the DISNEY mark. In addition, the respondent used the website for commercial gain and therefore had no legitimate rights in it. Furthermore, was registered and being used in bad faith by the respondent who took advantage of the confusing similarity between the disputed domain name and Disney’s famous mark. Because the complainant proved all three elements required of the ICANN Policy, the request to transfer to Disney Enterprises, Inc. was granted on March 27, 2007.JimmyBuffettUniversity.comOn February 22, 2007, Margaritaville Enterprises, LLC, controlled by popular singer Jimmy Buffett, submitted a complaint electronically with the National Arbitration Forum asserting legal rights to the domain names,, and panel concluded that the Jimmy Buffett-themed domain names were identical or confusingly similar to the registered trademark JIMMY BUFFETT. Furthermore, the respondent and registered owner Whapp Innovations, Inc. was using the domain names to operate pay-per-click websites and thusly for commercial gain. It was clear to the panel that the respondent had no rights or legitimate interests in the domain names and had registered and used them in bad faith. On April 2, 2007, the panel found that the complainant had established all three elements required under the ICANN Policy and had defended successfully its trademark in domain name dispute resolution. The four domain names were ordered to be transferred to Jimmy Buffett.Angels.comOn February 26, 2007, the Los Angeles Major League Baseball team, Angels Baseball, filed a complaint electronically with the National Arbitration Forum against Lee Dongyeon, the registered owner of The respondent, of Korea, requested the dispute be decided by a three-member panel.The panel found that was identical to the complainant’s ANGELS trademark. However, it was found that the Respondent had registered the ANGELS mark in Korea without any opposition from the American baseball team. Because the respondent has trademark rights in the domain name, Angels Baseball failed to prove this element. Finally, the panel found that the respondent may not have known of complainant and therefore did not register in bad faith. Although the baseball team uses ANGELS as a trademark, it failed to prove two of three elements required under the ICANN policy to transfer a domain name. The panel denied the transfer of to Angels Baseball on May 14, 2007.About the National Arbitration ForumThe National Arbitration Forum, an industry leader in arbitration and mediation services for over 20 years, is an expert in the resolution of Internet-based disputes. An innovator in the industry, the National Arbitration Forum serves as one of three primary providers of the ICANN domain name dispute resolution program, resolving issues involving disputed trademarks. Over 8,000 intellectual property cases have been filed through the National Arbitration Forum’s state-of-the-art case management system. For more information, visit more information:Domain Name Dispute ResolutionFact SheetSearchable Case Database Disney Enterprises, Inc. v. Dayanand Kamble DecisionMargaritaville Enterprise, LLC v. Whapp Innovations DecisionAngels Baseball, L.P. v. Lee Dongyeon Decision# # #

Blogger Relations

Tuesday, May 22nd, 2007

One of the interesting things about writing a modestly popular blog (Online Marketing Blog) that gets pitched daily and also working as a partner in a public relations firm is a view of both sides of the fence on blogger relations.

I just got off the phone with a rep from yet another big PR firm following up on an email pitch he sent yesterday about a company recently acquired by Google. I had not written about the news but here’s the insight I gave him that I think is probably true with other bloggers that also have successful day jobs.

Yes, I write a blog. Yes I am interested in story ideas. I’m also the CEO of a fast growing company. That means I have limited time to blog our own editorial schedule let alone pitched story ideas.

To make progress in such a situation, the PR professional must follow all the other rules of effective pitching such as being relevant, personal and timely, but it’s also important to make it as easy as possible for the blogger to quickly use the pitch in a blog post.

Watermark Learning Celebrates its Fifteenth Birthday With An Open House

Thursday, May 10th, 2007

Watermark Learning, a globally recognized provider of business requirements analysis and project management training, will be celebrating its fifteenth birthday on Thursday, May 24, with an open house and tour of its new headquarters. Minneapolis, MN (PRWEB) May 10, 2007 — Thursday, May 24, Watermark Learning, a globally recognized business requirements analysis and project management skill development company, will be celebrating its fifteenth year birthday with an open house and tour of its new corporate headquarters in Minneapolis, MN.In 1992, Richard Larson, PMP, CBAP, founded Watermark Learning with the goal of guiding teams to produce enduring results through training focused on a practical approach, industry best practices, and engaging delivery. In the fifteen years since, Watermark Learning has proudly developed, delivered and perfected its own sought-after training based on firsthand, real world experience; and helped thousands along the way.”We are thrilled to offer an afternoon where we can invite friends and colleagues to tour our new offices and share their past successes,” states founder Richard Larson. “We also look forward to sharing details on exciting upcoming developments, such as our newest class focusing on Certified Business Analyst Professional (CBAP) Certification Preparation set to begin this September.”CBAP Certification Preparation is just one of the more advanced classes offered by Watermark Learning as it remains committed to offering the most up to date real world training geared towards all skill levels. Whether a class registrant requires the basic skill training of Project Management Fundamentals, or looks to advance to the next level through the aforementioned CBAP Certification Preparation, Watermark Learning looks forward to an afternoon where it may share more details directly with friends and colleagues.In addition to learning information on Watermark Learning’s upcoming classes and touring the new headquarters, visitors will also experience the newest, most exciting way yet to learn about business requirements analysis and project management training with Watermark Learning’s “Wheel of Training”.”Each visitor will get a chance to spin the wheel and test their PM or BA knowledge, and one lucky visitor will get the chance to learn even more by winning our grand prize of a free public training course,” states Larson. “While only one will enjoy our grand prize, all visitors will enjoy an afternoon of fun and learning.”RSVP’s for Watermark Learning’s open house may be sent to leads @ and are requested by Tuesday, May 22.About Watermark LearningWatermark Learning is a globally recognized business analysis and project management skill development company. Watermark Learning offers training and mentoring on Project Management, Business Requirements Analysis, Facilitation, and UML training. Clients include professionals from 3M, Riverside Health Systems, Cargill, Inc., Carlson Companies, Dell Computers, Honeywell, State of Minnesota and other Fortune 1000 organizations.###

Outsell LLC Takes an In-Depth Look at Automotive Customer Preferences with Its Fourth Installment of the iBase Series

Thursday, May 3rd, 2007

Internet auto sales and marketing firm Outsell, LLC releases the fourth installment in a series of iBase research studies into consumer car purchasing habits.Minneapolis, MN — May 3, 2007 — — Outsell LLC, the fastest growing Internet auto sales and marketing company in America, has released the last results in its series of iBase research studies on consumer car purchasing habits — “What Consumers Want from YOU”.The fourth study in this series focuses on customers major pain-points in the vehicle purchase process and the effect of gender differences on automotive consumer attitudes. The study uses these variables to determine what factors are the keys to automotive sales.The Insight study indicated that consumers felt greater price transparency, a low-pressure shopping environment, full disclosure of vehicle information and good overall customer service throughout the purchase process are the keys to a great experience.”The consumer responses in iBase Insight 4 make it clear that there is considerable strategic value in applying these types of insights to the way dealerships handle what is probably the largest purchase consumers ever make,” said Mike Wethington, CEO of Outsell LLC. “The intelligence from the consumer analysis allows Outsell to help its clients determine how to address a customer’s unique needs and provide more targeted customer service. Our most successful dealer clients are the ones who are able to employ techniques that meet their customer’s needs effectively.”In fact, the study shows that 51.8% of consumers are willing to pay between $100 – $500 more for a vehicle in order to receive excellent customer service and a quick transaction at the dealership.Outsell’s latest Insight also reveals some interesting differences between men and women’s needs in the purchase process. For example, the study shows that men are more concerned about the specific model of the car whereas women are more concerned about financing options.”Ultimately, creating a satisfied consumer depends in large part on the dealer’s ability to deliver a vehicle purchase and ownership experience that exceeds the expectations of the customer,” said Wethington. “Outsell’s marketing research analysis and consumer profile work allows automotive leaders to go beyond conventionally accepted target marketing strategies to capitalize on new segment opportunities and existing automotive market potential.”Read the fourth iBase Insight “What Consumers Want from YOU”.About Outsell LLCOutsell ( is a leader in Internet Auto Sales targeting auto dealers who want to significantly increase car and fixed operations sales via the Internet.Via its Internet Auto Sales Machine, Outsell is able to:

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