Media Relations Blog
Dedicated to the world of media, public relations and marketing from TopRank Marketing.

Archive for April, 2007

PR and Link Building

Monday, April 30th, 2007

One of the comparisons we often make when describing the need for ongoing link acquisition for our Search Engine Optimization practice is with media relations.

For example. as long as an organization wants coverage in their industry’s media, they need an advocate (agency or in-house) reminding journalists of company news and story ideas or the publication will end up writing about someone else.

For link building, a company needs to allocate ongoing resources to the pitching and acquisition of links because they are a critical component to how search engines rank web pages. Without ongoing link building, the search engines will rank pages with more and better quality inbound links.

In both cases there is a steady stream of competition and to persist (with the exception of Fortune 50 brands) in top visibility within standard search engines, it will require persistence in promotion. Of course there are other variables in both cases, but it’s a good illustration for ongoing attention.

Adler’s Jewelry Now Showcased in’s Fine Jewelry Collection

Monday, April 30th, 2007

Louisiana based jeweler and boutique is added to featuring pieces that encompass the Creole culture.

New Orleans, LA April 30, 2007 – Adler’s Jewelry, a time honored provider of New Orleans gifts and fine jewelry is now featured on

The fine jewelry collection on Amazon offers exclusive Adler’s pieces designed by Chelsey Adler, a fourth generation member of the Adler family. Alder’s black pearl necklace is an exclusive item and is among the best selling pieces on Amazon’s site. Other best selling items include the sterling silver “M” charm, an exquisite replica of a traditional Mardi Gras’ mask along with a sterling silver crawfish charm symbolizing Louisiana’s distinctive Creole cuisine.

Many of the distinctive pieces included in are emblazoned with the fleur de lys, a tribute to Louisiana’s French heritage. Other pieces embrace the ethnic and diverse culture of New Orleans, including the sterling silver voodoo charm.

“Adler’s takes great pride in creating lasting pieces of art that symbolize the Louisiana culture,” said Milli Adler, president of “We started out as modest boutique in the French Quarter, and now we’re reaching people worldwide through”

Blogging Systems’Career Connection Secures Leading Talent Acquisition Partnerships, Establishes Customer Advisory Program

Thursday, April 19th, 2007

Advisory program allows Fortune 1000 companies to be first in sponsoring career connection sites.Princeton Junction, NJ — April 19, 2007 — – Blogging Systems’ Career Connection has secured leading-industry partnerships to help form its Customer Advisory Program.The Customer Advisory Program, from Blogging Systems’ Career Connection, offers Fortune 1000 companies the opportunity to become exclusive sponsors to over 50+ Career Connection Sites.Career Connection is an online, customized career community that gives companies a personal voice on the web and an avenue with which to communicate with tough-to-reach talent.”A key to Career Connection’s future success is to partner with leaders in the human capital space,” said Steve Amsden, VP Blogging Systems’ Career Connection. “We are focusing on developing partnerships with world class Talent Acquisition companies ranging from Recruitment Advertising Agencies, Consulting Firms to Recruitment Process Outsourcers who are thought leaders in the industry and help our clients build relationships with a passive talent pool.”Each Career Connection Site is built with the goal of being a top destination on the web that will become a robust talent community for professionals to network and advance their career.Andrew Gadomski, Founder and Chief Advisor of Aspen Search Advisors states, “As a consulting firm solely focused on improving our clients’ recruiting strategies, our job is to facilitate the use of best-in-class processes and advanced technologies to enhance the talent acquisition process. Powerful second generation web-based tools like Career Connection offer our clients a strategic advantage in the competition for talent, enabling them to build their employer brand and interact with candidates more productively than ever.”The Clinical Trials Career Connection Site sponsored by Boston Scientific was the first Career Connection site to go live: Bandera, Manager of Sourcing and Brand, at Boston Scientific states, “Our goal is to be viewed as the leader in the marketplace by Clinical Trials Professionals. As the exclusive sponsor of the Clinical Trials Career Connection, we will be able to assist with professional networking, adding value in furthering their clinical knowledge and advancing their career. It gives us a competitive edge to build relationships with a community of talented individuals.”Over the next two months Blogging Systems is meeting with Fortune 1000 companies that want to be the exclusive sponsor for one of the 50+ Career Connection Sites specific to 12 industries..If you want to learn more about Blogging Systems’ Career Connection Customer Advisory Program or becoming a strategic partner, please visit: Blogging Systems GroupBlogging Systems Group provides real estate blog platforms that produce a low-cost, high results tool for Community networking (both offline and on the internet), effective communication and collaboration, competitive marketing, sales and customer relations.Blogging Systems provides turn-key blog networks which are the ultimate real estate marketing tool. Ours is a “soup to nuts” approach with experienced blog professionals who guide clients through the process step-by-step. Not only do we provide the most robust real estate blog platform on the market today, we back it up with training and technical support. Clients receive a turn-key system and the training and knowledge needed to use it as a complete real estate marketing system.For more information about how to add a blog to your real estate marketing tools, visit: or call: 800-985-BLOG (800-985-2564).

DDL Adds Package Design, Development&Prototyping to Service Offerings

Thursday, April 12th, 2007

Minneapolis, MN, April 12, 2007 – – DDL, a leading package, product and material testing services laboratory, has expanded both its Minnesota-based testing facility and its menu of service offerings.DDL is now able to provide Package Design, Development & Prototyping Services, designed to help manufacturers and package engineers design packaging that will satisfy industry requirements and successfully pass package testing and validation procedures.“We feel that there is definitely a market for prototyping services,” said John Hart, CEO of DDL Inc. “Packaging often fails testing procedures because it isn’t properly developed in the design and prototyping stages.”Package Development & Prototyping Services from DDL include:• Package design & consultation• Primary, secondary and shipping unit packaging• Rapid package prototyping• Small volume production• Project management• Regulatory compliance & feasibility testing• Gap analyses for compliance to ISO 11607• Environmental conditioning• Cold chain packaging support• Altitude testing“By offering comprehensive package development & prototyping services, DDL hopes to minimize the need for re-testing and help customers deliver their products to market on time,” said Patrick Nolan, COO of DDL Inc. “Combining package design, prototyping, development and testing services reduces the risk of packaging failing to meet industry requirements.”More information on DDL’s new Package Development & Prototyping services is available at: DDL Inc.DDL offers expert package testing, product testing and material testing services including shock testing, vibration testing, tensile testing, leak testing and validation. DDL package testing clients find value through its growing suite of PackServices: PackAdvice, a package testing consulting service, and PackReview, a DDL approved certification to demonstrate compliance with ISO 11607 (clause 6). DDL Testing Services maintains full service testing labs in Minnesota and California.

Evolving Solutions Competes for “Best IBM System x™ Solution” Title

Wednesday, April 11th, 2007

Minneapolis, MN, April 11, 2007 – – Evolving Solutions, a leading storage consolidation and server virtualization provider, is proud to have been named a finalist in the upcoming IBM Beacon Awards.Evolving Solutions, who won the 2006 Beacon Award for the “Best IBM TotalStorage® On Demand Solution,” is this year competing in the “Best IBM System x™ Solution” category.“It’s an honor to be named a finalist in the IBM Beacon Awards,” said Jaime Gmach, President & CEO of Evolving Solutions. “There is nothing more prestigious than being recognized by IBM, the true leader in this industry.”Evolving Solutions was named a finalist based on its “High Performance SQL Database Environment Solution” that was designed for a technology services provider that serves the airline industry.The “High Performance SQL Database Environment Solution” enabled Evolving Solutions’ customer to cut system configuration times, lower software costs and increase CPU response times.One year into the engagement, Evolving Solutions has helped its customer level costs for its database layer while providing substantial scalability moving forward.“The High Performance SQL Database Environment Solutions was nominated for an IBM Beacon Award because of its successful use of high-end Intel System x servers,” said John Gilmore, Sales Manager at Evolving Solutions. “The customer was highly impressed with the deployment because it outperformed all other previous systems and enabled them to substantially increase their sales.”Winners of the 2007 IBM Beacon Awards will be announced on April 30, 2007 at the IBM PartnerWorld Conference in St. Louis.For more information on Evolving Solutions’ nominated solution, read the System x case study at: Evolving SolutionsEvolving Solutions is an open systems technology integration firm that provides business solutions for Storage Consolidation, Server Virtualization, Storage Virtualization, Tivoli Storage Manager and Disaster Recovery Solutions. Evolving Solutions is an IBM Premier Business Partner with a Business Partner Innovation Center (BPIC). For more information about Evolving Solutions, call 800-294-4362 or visit their website at .

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