Media Relations Blog
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Archive for February, 2007

Leading Learning Strategies Website, Smart-kit, Hosts Study Tip Contest to Help Students Learn and Leverage Best Study Practices

Thursday, February 22nd, 2007

Smartkit contest aims to compile new, healthy ways for students to capitalize on study sessions learning more in less time.

Boynton Beach, FL — February 22, 2007 — —, a leading website dedicated to providing studying techniques, is hosting a contest to create a compilation of study tips from its readers and help others learn how to study smarter, not harder.

“Almost all students have been forced to pull an all-nighter,” said Dr. R.L. Kaplan, Board Certified Neurologist and author of “But few realize the negative effects sleep deprivation can have on brain function the following day, decreasing the likelihood of performing well on tests.”

According to the journal, Occupational & Environmental Medicine, after 19+ hours without sleep, performance on cognitive tests reached levels equivalent to those associated with a BAC (blood alcohol concentration) of 0.1 percent. In the majority of states, a BAC of 0.08 percent is grounds for a DUI. This means that students pulling an all-nighter don’t have enough brain function to legally drive a car.

“It is important that students learn more effective and healthy study habits,” said Kaplan. “That is the goal of this contest, to educate students on a variety of ways to increase information learned while decreasing study time.”

Age Wave Study Conducted by Senior Living Leader Ecumen Takes Largest Ever Look at Minnesota Baby Boomers and Their Views on Aging

Tuesday, February 20th, 2007

Senior living leader Ecumen, Minnesota’s largest non profit senior housing company, today released their Age Wave Study detailing mass findings on Minnesota baby boomers’ views on aging as it relates to public policy, housing, technology, independence and more. SHOREVIEW, MN (PRWeb) February 20th, 2007 — — Ecumen, Minnesota’s largest non-profit senior housing company, today released their Age Wave Study, the largest ever conducted of Minnesota baby boomers and their views on longevity, images of aging, technology, independence, housing and more.Among the multitude of findings are that Minnesota baby boomers (age 42-60) want more public policy, personal finance and technological options to help them maintain independence and stay in their own home even if it means raising their taxes.The Ecumen Age Wave study, conducted by Decision Resources Inc. for Ecumen, notes that 0 percent of baby boomers said they want to live in a nursing home – even if they or a spouse have a debilitating illness. The vast majority, 89%, wants to live at home, and nine out of ten baby boomers anticipate that technology will help them live longer and more independently, with over half of baby boomers saying they’ll pay $100 per month for digital health technology and five percent saying they’ll spend $500 per month. Nearly nine out of 10 (87%) support state funding for a research center to develop digital health technology to help people stay independent.”The age wave demands innovation across the board, including public policy, financial products, personal technology, housing, community design, and delivery of care,” said Kathryn Roberts, a baby boomer and CEO and President of Ecumen. “Baby boomers are telling us that they want more flexible options that provide value by helping them maintain their independence. We must revolutionize and reinvent how we approach aging. Aging isn’t partisan. Nor does it discriminate. We’re all growing older. And we’re in this together.”Nearly 9 out of 10 baby boomers (85%) say they would support a proposal that includes an increased tax credit for LTC insurance, the Vermont Model (detailed below), access to the state employees’ LTC plan, tax credits for technology purchases that help people stay independent, and a state web site that helps citizens sort through LTC insurance options.Baby boomers, most of whom expect to live beyond 80 (59%), and find long-term care insurance difficult to understand (54%), support a variety of options for paying for care if they need it, including:

New Survey, Sponsored by Blogging Systems Group, Indicates Increasing Number of Real Estate Agents to Leverage Blogs in 2007

Friday, February 16th, 2007

Blogging as a marketing tool is forecasted to take hold in the real estate industry in 2007.Princeton Junction, NJ — February 16, 2007 — — Blogging Systems Group, the leading provider of blogs to the real estate industry, recently sponsored a survey to identify how agents and brokers plan to allocate marketing dollars in 2007.A recent survey conducted by Global Research Center states that 68% of real estate agents said they would be focusing on blogs as a marketing tool in 2007.”Real estate blogs are an excellent way for real estate professionals to establish or expand their internet presence,” said Richard Nacht, CEO of Blogging Systems. “The Internet is now the number one place where home buyers and sellers go for real estate information. If REALTORS® aren’t found online, there’s a good chance they won’t be found at all.”A recent report from California Association of REALTORS® echoes the need for REALTORS® to invest time and marketing dollars into online efforts.According to the Report:

  • 92% of Internet buyers found their agent on a Web site
  • 63% found them through an Internet search engine
  • 0% of Internet buyers found their agent through brochures, flyers, yard signs or mailers to their home

Leader in Technical Writing, Writing Assistance, Offers Guidance to HR Departments When Hiring Niche Technical Writing Staff

Thursday, February 8th, 2007

President of national technical writing staffing firm, Writing Assistance, offers advice when hiring contract workers in new video.MINNEAPOLIS — February 8, 2007 — – Writing Assistance President, Scott Hartmann, is offering Human Resources (HR) departments the need to know information when hiring specialized technical writing staff.Hartmann, who has led his technical writing staffing firm to a 60% increase in revenue year to date over 2005, is helping HR departments understand how to ensure a successful hire.”Using a niche or specialized staffing service is often more efficient than working with a generalized staffing firm when hiring specialty staff like technical writers,” said Scott Hartmann, President of Writing Assistance. “Our customers, when working with our technical writers, have experienced a decreased ramp up time, hires require less supervision and take less time away from subject matter experts and staff. It is important to hire the right person as it is very expensive to hire the wrong person.”Hartmann’s advice to Human Resource departments hiring contract writers includes implementing the following qualifications:

  • Subject Matter Experience – Hire someone with subject/industry experience to reduce the amount of time it will take to get him/her up to speed on the project.

How To Be A Good Guest

Thursday, February 8th, 2007

Bill Arnovich, our Media Relations expert, has kindly contributed his insights on how to be a good interviewee and get invited back!

Always mention your company at least 3 times in a 15 minute interview
Most Producers know and understand that’s why you’re on their broadcast in the first place. Most will never bring it up so you have to be a “used car salesman” and mention it.

Be yourself!
Don’t try to be Rush Limbaugh or any radio announcer….it sounds phony and most Producers can see it coming a mile away.

Be concise
Summarize your main point in a crisp 3 minutes. That’s how long you will get when you’re on a TV program or a radio broadcast.

Think before you speak
Speak slowly; I didn’t say dead. Speak like you talk and think before you speak.

Offer your help
Offer the Editor or Producer help in ways to write or how to cover your story. Don’t be pushy, but you can offer valuable insight into possible angles for the story.

Always say thank you
Too many times a guest leaves without thanking the crew, the hosts, the producer. Trust me you need them like they need you. Kindness and manners go a long way.

Minco Launches Flexible Heaters Design Guide at MD&M West 2007 – Responds to Increased Need for Education

Thursday, February 8th, 2007

Anaheim, CA, February 8, 2007 – Minco, a designer and manufacturer of critical components for critical applications, today announced the launch of its Heaters Design Guide at the MD&M West 2007 tradeshow.Minco will be showcasing the Flexible Heaters Design Guide at its booth #3009 for the duration of the MD&M West show, February 12 – 15, 2007.The purpose of the Minco Flexible Heaters Design Guide is to steer design engineers all the way from the initial concept to the end application, and to provide a repeatable design process checklist for integrating flexible heaters into their designs on a regular basis.“Minco has identified a real need for ongoing education in the design engineering discipline,” said Brian Williams, Heaters Division Global Product Manager, Minco, “and it’s a way to help OEMs to meet their goals of integrating efficient thermal systems into their advanced applications.”The Flexible Heaters Design Guide provides step by step information on:•    How flexible heaters work•    Choosing a heater for prototyping•    Deciding on a long term heating solutionThere is also detailed information on hundreds of stock and standard heaters available for experimentation and proof-of-concept testing, along with various options for temperature sensors and controllers for a complete thermal solution.“Minco hopes that by offering Design Guides, engineers will feel more equipped to experiment in their designs to find the most accurate and reliable flexible heating solution available today,” said Williams.Obtain a hard copy or download an electronic copy of Minco’s Flexible Heaters Design Guide at recently hosted a webcast on Five Tips on How to Avoid Thermal Design Constraints.  Listen to the webcast at MincoMinco designs, manufactures and markets critical components for critical applications.  The company is unsurpassed in its ability to integrate and assemble flexible Thermofoil Heaters, Flex Circuits, Sensors, and Instruments into a single component for greater efficiency.  Minco helps companies minimize the risk of product failure by providing highly reliable components and expert design services.  For more information go to

When PR Is Just Not Enough……

Wednesday, February 7th, 2007

You can’t fault Mr Super Proposal, J.P., in his PR efforts. With appearances on Good Morning America and CBS, not to mention the buzz in the blogosphere, J.P. was certainly successful in becoming known as the guy who wanted to propose to his girlfriend via a SuperBowl commercial.

So why did J.P.’s PR fail him in reaching his objective? It was a lofty goal to raise millions of dollars to buy a SuperBowl commercial, but I applaud him for his passion and commitment.

The success of any PR program is dependent on the end objective. You have to be realistic. While J.P. did not secure his SuperBowl commercial, the PR buzz generated did result in his commercial being aired last night during Veronica Mars (Pacific Time Zone Only).

Watch J.P.’s Supper Proposal and see his girlfriend’s reaction (she said yes!).

Blogging Systems Group Named a Top 10 Trendsetter within the Real Estate Industry by the Swanepoel TRENDS Report

Thursday, February 1st, 2007

Blogging Systems impacts the real estate industry by educating real estate professionals on the benefits of blogging and providing unique blog platform to create local, community websites.

Princeton Junction, NJ – Feb 1, 2007 – – Blogging Systems Group, the leading provider of blogs to the real estate industry, today was named a Top 10 Trendsetter for 2006 by the Swanepoel TRENDS Report.

The TRENDS Report is a detailed synopsis of the current state of the real estate industry with a detailed analysis of the top 10 trends that are expected to impact Brokers, Agents, Realtor Associations and other real estate professionals over the next several years.

“Blogging Systems was chosen as a Trendsetter for the leadership role they took in expanding blogging in the real estate industry,” said Stefan Swanepoel, author of the TRENDS Report. “Blogging Systems has made real estate blogging mainstream.”

Also included in the Top 10 Trendsetters were:

  • First American – Agent Archive
  • Google – Google Earth and Google Base
  • House Values
  • Obeo – Homesite
  • RealtyU Group
  • Redfin
  • Trulia
  • Zillow

Outsell LLC Conducts a Series of Studies about Online Automotive Buying Habits—Reveals Insights on How to Effectively Sell to Today’s Car Buyers

Thursday, February 1st, 2007

Minneapolis, MN, February 1, 2007 — Outsell LLC, the fastest growing Internet auto sales and marketing company, has conducted a series of studies into the car purchasing habits of consumers.The winners and losers in the automotive sales market will be determined by their ability to establish and effectively market their online and in-store sales experience. Those that respond to the needs of today’s ‘always-on-consumer’ will gain market share and increase their profitabilityOver the next few months, Outsell will be releasing the groundbreaking results from its iBase Insights series.The iBase Insight Series from Outsell is a series of consumer-centric insights designed to help automotive leaders make decisions that will attract, develop, close and grow more business. These insights are the product of research studies conducted by Outsell.The results show that auto dealers will need to revisit their marketing and sales strategies to increase margins in an industry that is increasingly moving online.Outsell will be releasing its latest iBase Insights as follows:January 2007 – How Far Online?How far do consumers want to go online when making a vehicle purchase? What key strategies can be implemented at a dealership to target these online consumers?February 2007 – The Decision Matrix: What Factors Impact Purchase Decisions?Are there specific triggers that increase the likelihood of a sale?March 2007 – The Importance of Speed: Follow-up & Fast Transactions for Auto BuyersHow fast do consumers expect to be followed up with? How long is too long on the dealer lot? What strategies can automotive leaders employ to ensure a smooth and fast transaction for the consumer?April 2007 – Holistic Customer Service: Engaging the Consumer & Closing the SaleWhat is “good customer service”? What impact can it have on consumer satisfaction and the profitability of the automotive vehicle purchase?”The winners and losers in the automotive sales market will be determined by their ability to establish and effectively market their online and in-store sales experience. Those that respond to the needs of today’s ‘always-on-consumer’ will gain market share and increase their profitability”, said Mike Wethington, CEO of Outsell LLC.Outsell is also working with top auto dealerships on a series of Webinars aimed at educating dealers in Internet marketing. The first Webinar will air on March 20, 2007 at 2 pm EST.Read the first iBase Insight “How Far Online?” at up for the Outsell Webinar at OutsellOutsell ( is a leader in Internet Auto Sales targeting auto dealers who want to significantly increase car and fixed operations sales via the Internet.Via its Total Internet Solution, Outsell is able to:

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