Media Relations Blog
Dedicated to the world of media, public relations and marketing from TopRank Marketing.

Archive for August, 2006

Medical Device Package Testing Laboratory, DDL, Grows Both Its Midwest and West Coast Management Team

Thursday, August 31st, 2006

Medical device package, product and environmental testing laboratory, DDL Inc, responds to increased business with a new Technical Director at DDL West and a new Project Manager at its corporate headquartersMinneapolis, MN, August 31, 2006 – DDL, a leading medical device package, product and environmental testing laboratory is expanding both of its facilities with two new hires, Karen Greene and Kelley Newman.Karen Greene joins California-based DDL West from Seltzer Nutritional Technologies, where she was Director of Package Engineering. In her role as Technical Director, she will focus on increasing DDL West’s package testing business.Originally from the Spalding Corporation, Kelley Newman is a Package Engineer who will aid the DDL corporate offices in a project management role. Newman specializes in Quality Assurance.“We are delighted to welcome Karen Greene and Kelley Newman to DDL,” said Patrick Nolan, COO of DDL Inc. “We are confident that Karen will be instrumental in growing our DDL West facility, and Kelley’s expertise in Quality Assurance will help us both maintain and exceed our high standards in medical device package testing.”Package testing is imperative to maintaining the sterility and efficiency of a packaged medical device. A recent product recall report issued by the FDA revealed that a large portion of medical device recalls were due to defective packaging. DDL is committed to high quality testing that will ensure that a sterile medical device reaches the end user in perfect condition.“When it comes to medical devices, there is no room for error,” said John Hart, CEO of DDL. “DDL takes its responsibility very seriously and makes sure that packaging is put through an extremely rigorous testing process.”For more information on the types of medical device package testing services performed at DDL, visit DDLDDL offers expert package testing, product testing and material testing services including shock testing, vibration testing, tensile testing, leak testing and validation. DDL package testing clients find value through its growing suite of PackServices: PackAdvice, a zero-cost package testing consulting service, and PackReview, a DDL approved certification to demonstrate compliance with ISO 11607 (clause 7). DDL Testing Services maintains full service testing labs in Minnesota and California.

Making the Most of a Negative Situation

Monday, August 28th, 2006

At one stage or another, we are all going to experience the loss of a client through no fault of our own. Relationships between companies and their PR agencies are often short lived – it’s the nature of the industry. All it takes is a change in management or a new strategic direction and the PR agency finds that the relationship is being terminated.

PR contracts are also very dependant on the economic climate. When a recession hits, the marketing budget is the first thing to be cut.

While losing a client is always tough, remember, there is always something to be gleaned from every business relationship. Having worked with a client in a particular industry for a year or two, you have developed expert knowledge of that industry, the key media players, competitors and emerging trends.

When parting ways with a client, it is important to take the knowledge you have attained and apply it to your own marketing. Why not look for another client in the same industry? You certainly have the expertise and background to serve another company in that field.

PR agencies must be resilient and part of that is taking a negative and making it into a positive.

Blogging Is Profitable

Thursday, August 24th, 2006

I just read an article in this month’s issue of Business 2.0 about blogging being a big revenue generator.

Firstly, there’s the indirect way that blogging contributes to a company’s bottomline. Company executives can build credibility for themselves and their brand by sharing their knowledge and industry insights via a blog. As the blog attracts more readers, more attention is directed to the executive’s company and services.

An example of this is Lee Odden over at TopRank. His Online Marketing Blog receives an average of 1,000 unique visitors per day and the wisdom he shares about the marketing industry serves as credibility for his company’s services. Lee’s blog really has been instrumental in raising his industry profile. Now, Lee gets invited to speak at and “blog” conferences; direct competitors link to his blog posts from their press pages; and many excellent networking opportunities have arisen due to Lee’s growing position in the industry.

Secondly, popular bloggers are in a position to generate thousands of dollars in revenue by selling ad space. Blogging is no longer a next generation concept and just a hobby for would-be writers. Blogging has become big business with real revenue streams from real advertisers. Digital advertising is becoming more attractive than traditional print placements because of the potential that the Internet holds for reaching out to an extremely wide audience.

The Minnesota Wild Names Evolving Solutions As Its Preferred Technology Partner

Thursday, August 24th, 2006

Evolving Solutions successfully deploys an IT infrastructure solution to the Minnesota Wild to help IT staff save time and increase productivityMinneapolis/Saint Paul, MN, August 24, 2006 – Evolving Solutions, a data on demand and server consolidation expert, has become the Preferred Technology Partner of the National Hockey League’s (NHL) Minnesota Wild.Evolving Solutions’ Preferred Technology Partner status comes as a result of its successful design, implementation and optimization of an IT infrastructure solution to help the Minnesota Wild streamline its IT operations.“The fast-paced and demanding world of professional sports makes it difficult for an IT department to keep up with server/storage operational and maintenance demands,” said Jaime Gmach, President, Evolving Solutions. “Evolving Solutions was able to help the Minnesota Wild’s IT staff eliminate some of those time and productivity constraints.”Evolving Solutions has designed and deployed a solution to consolidate disparate standalone servers into a highly available, high performance IBM BladeCenter, which runs VMWare to an IBM DS4300 disk storage subsystem via a Storage Area Network (SAN). The Minnesota Wild is using two blades for Ticketmaster transactions and another blade as an Exchange server.Through this server consolidation solution, the Minnesota Wild has been able to increase reliability, productivity and save both time and money.“Our servers are used for applications that facilitate our Ticketmaster purchases, capture box office sales, run our websites, manage back office administration and handle email,” said David Weisbrod, the Minnesota Wild’s Director of Information Technology. “Optimizing our IT operations is therefore critical to our business performance.”For more information on Server Consolidation from Evolving Solutions, visit Evolving SolutionsEvolving Solutions is an open systems technology integration firm that provides business solutions for Data On Demand, Storage Consolidation, Server Virtualization, Storage Virtualization, Business Continuity and Disaster Recovery. Evolving Solutions is an IBM Premier Business Partner with an IBM Business Partner Innovation Center (BPIC). For more information about Evolving Solutions, call 800-294-4362 or visit their website at the Minnesota Wild:The Minnesota Wild organization is in the midst of its fifth NHL season since bringing hockey at its highest level back to Minnesota for the 2000-01 season. Since then, the team has sold out every home game in franchise history (222 in all), set an NHL record for attendance by an expansion team and electrified the State of Hockey with its run to the Western Conference Finals of the 2003 Stanley Cup Playoffs. For more information on the Minnesota Wild, visit, presented by Comcast.

How to Embrace Social Media Optimization

Wednesday, August 23rd, 2006

Social Media is hitting the online marketing space fast. As the concept continues to evolve, more and more marketers will be exploring ways to fully leverage Social Media tactics.

Here are a few tips for Social Media Optimization:

Social Media Press Releases
The Social Media press release offers a fresh new format for communicating news that is more compatible with online marketing.

Characteristics of the Social Media press release include:

  • Elimination of PR speak
  • Linkable text
  • Photos
  • MP3 files/Podcasts
  • Videos
  • Traditional format replaced with:
    • Bulleted points
    • Link & RSS Feed to purpose-built page (provides supporting articles, websites, blog posts etc on the topic of the release)
    • Pre-approved quotes from executives, analysts, partners and customers
    • Links to download articles and whitepapers
    • Links to relevant media coverage to-date
    • RSS Feed to client’s news releases
    • Opportunity to social bookmark the release

The Social Media press release collates all the latest online marketing techniques into one incredibly impactful tactic.

View the layout of a Social Media press release here.

PR 2.0 – The "New Media" Age

Friday, August 18th, 2006

What defines the New Media age?
The emergence of Social Media tools and technologies that will help PR professionals take their campaigns to the next level.

Today, creativity is key to effective public relations and marketing in general. New Media responds to the need for more creative and interactive marketing communications. New Media provides PR pros with a whole new landscape of possibilities.

Scoial Media tools that PR professionals should be investigating and using inlcude:

RSS (Really Simple Syndication)
RSS allows the syndication of content from one website to another. Users can sign up for RSS feeds on topics that interest them and have the information delivered directly to their computer. Not only is RSS an effective way of disseminating information, but it is also a popular tool used by journalists to collect data for their stories.

For PR professionals, RSS can be an invaluable tool for keeping up-to-date on clients’ target industries, competitors, trends and media coverage.

Despite speculation that the blogosphere is killing PR, blogging is here to stay and should be an integral part of your PR strategy.

I’m using blogging as a viral linking tactic to drive traffic to clients’ websites and increase the number of inbound links.

Business Service Management (BSM) Software, from Magnum Technologies, Proves to be Worth the Investment – Real World ROI Saves Client 1.2 Million

Friday, August 18th, 2006

New Whitepaper from Magnum Technologies Details Financial Rewards of Implementing its ADVANTAGE BSM Software SolutionMINNEAPOLIS – August 18, 2006 – Magnum Technologies, the leading business service management firm, today announced its ability to definitively calculate the ROI generated by its BSM software, ADVANTAGE.Magnum Technologies’ Fortune 500 client, with an IT Staff of over 450, reported an estimated annual savings of more than $1 million with significant cost-reductions including:• Reduction of opened manual service tickets – Saved $110,000• Avoided investment in additional IT headcount – Saved $300,000• Improved Mean Time to Repair by 30% – Saved $340,000Company executives craved the ability to prioritize and resolve IT problems based on business impact. Company executives also demanded the ability to retrieve on-demand and updated information to check on the health of IT/application services which support specific lines of business.“Delivering on the client’s need to prioritize IT problems, based on business impact while increasing ROI, reinforces the value of Magnum Technologies’ ADVANTAGE BSM software,” said Mike Ducatelli, senior vice president, Magnum Technologies. “This success story is a concrete example of the improvements ADVANTAGE BSM software can bring to an IT organization.”To learn how Magnum Technologies’ is increasing client ROI, read the full Business Service Management whitepaper: Magnum TechnologiesMagnum Technologies develops software solutions that align IT operations with enterprise priorities. Magnum Technologies’ suite of automated management solutions includes DIAGNOSEIT®, COORDINATOR™, CAP-TREND® and its flagship product, ADVANTAGE®.Magnum Technologies’ software solutions are designed to easily integrate with and enhance the effectiveness of existing management platforms by monitoring and measuring IT performance from a line-of-business perspective. Magnum Technologies’ clients include Fort Sam Houston, BRG and Starz.Visit Magnum Technologies at or call toll-free: (888) 236-0731.

Pacific Security Capital Addresses Ways to Minimize Commercial Real Estate Investment Risks

Thursday, August 17th, 2006

Real Estate Services Firm Educates on Ways to Reduce Risks when Investing in Commercial Real Estate VenturesBeaverton, OR, August 16, 2006 – Pacific Security Capital, a vertically integrated real estate services company providing investment and advisory services, commercial real estate loans, investment sales and development services, is educating potential investors on ways to minimize commercial real estate risk.Investors need not let the possible risks of real estate ventures stop them from embarking on a potentially rewarding journey. By relying on an integrated real estate services company that understands market and industry trends, performs objective project and market analysis and can match the best funding combination of commercial real estate loans and investment capital investors can significantly reduce the risks associated with their venture while still enjoying superior returns.“There’s a lot of excitement and adrenaline in commercial real estate, and that is what draws most of us to the industry,” said Will Moore, Pacific Security Capital’s Managing Director of the Capital Markets group. “While that emotion is powerful in conceiving and energizing a project or purchase, it cannot be allowed to influence the analysis, implementation or execution of the project.”Pacific Security Capital offers the following tips for wary investors:• Buy or build from the market’s perspective – understand what product type and demographic location the highest market demand is seeking and how you appeal to it.• Build your pro-forma from the market’s perspective – Know market costs and dynamics as well as market prices to position your project in the most favorable light with lenders and investors.• Know what your own financial capacity truly is, and not simply what you’d like it to be“By using a third party integrated real estate services company, investors are not only provided with commercial real estate financing but also a sound project strategy and the right team of professionals to effectively guide their endeavor,” said Moore. “Without experienced guidance, investors can easily be swayed by their emotions and their misconceptions.”For more information on commercial real estate investments and to download an article on the “Five Ways to Reduce Risk in Commercial Real Estate,” visit learn more about Pacific Security Capital’s core areas of expertise in Commercial Real Estate Loans, Investment and Advisory Services, Capital Markets, Development Services, and Investment Sales, please visit or call 1-800-844-6085.About Pacific Security CapitalPacific Security Capital is a vertically integrated real estate services company providing investment and advisory services, asset management, development services, commercial real estate loans, structured finance, landlord/tenant representation, and investment sales. Our mission is to add value to client initiatives at every level of the real estate cycle. PSC is headquartered in Beaverton, Oregon with offices in major markets in North America. More information about the company can be found at

National Arbitration Forum Develops New Dispute Resolution e-Newsletter for Legal Community

Tuesday, August 15th, 2006

ADR Law & Policy Update provides legal community with a weekly round-up of alternative dispute resolution case law, legislative and regulatory actions.MINNEAPOLIS, MN (PRWEB) August 15, 2006 — Today, the National Arbitration Forum officially launched a new educational e-newsletter called the ADR Law & Policy Update. Legal professionals, judges and others interested can access the latest in federal and state cases and legislative and regulatory happenings pertaining to alternative dispute resolution (ADR) all in one newsletter. This newsletter is a first-of-its-kind and provides legal professionals an easy way to stay up-to-date on legal developments concerning ADR.“As the trend toward ADR continues to grow, there is an abundance of ADR case law, legislation and regulation,” said Curtis Brown, vice president of the National Arbitration Forum. “In fact, there is so much that it becomes difficult to track and categorize. So, we plan to bring it all together for people in a format that is easy to digest. We are proud to offer this information to the legal community and all others who are interested and hope they find it useful.”The ADR Law & Policy Update e-newsletter is a complimentary service of the National Arbitration Forum and is delivered every week via e-mail to subscribers. Those interested in subscribing to the e-newsletter are to visit the National Arbitration Forum’s website at and click on “Subscribe” under the ADR Law & Policy Update heading on the homepage. Visitors are required to register for a subscription; however the e-newsletter is free-of-charge. Registering for the subscription service also allows subscribers access to a searchable archive of all cases covered in ADR Law & Policy Updates.The archive of the ADR Law & Policy cases, available on the National Arbitration Forum’s website, will be searchable by category. Subscribers can search by case name, state and jurisdiction and by subject matter categories. This feature allows subscribers with varying interests to select the archived content most relevant to them.The National Arbitration Forum anticipates an initial subscription membership of 1,000 readers for the e-newsletter in the first year.About the National Arbitration ForumThe National Arbitration Forum is one of the world’s leading providers of alternative dispute resolution services, including arbitration and mediation. Committed to the integrity of America’s legal process, the National Arbitration Forum maintains a distinguished panel of over 1,500 attorneys and retired judges who follow and apply the substantive law when rendering legal decisions. National Arbitration Forum mediators and arbitrators are located across the U.S. and in 35 countries around the world. By administering dispute resolution solutions that save time and money, the National Arbitration Forum provides an efficient and effective service for all legal parties. A leader in the dispute resolution industry for 20 years, the National Arbitration Forum is headquartered in Minneapolis, Minnesota with offices in New Jersey and Southern California. For more information visit the National Arbitration Forum’s website at # #

Advanced Network Security Leader, netZentry, Named Web Host Magazine Editor’s Choice for Security Hardware

Tuesday, August 15th, 2006

Powerful DDoS Protection Appliances Positions netZentry Above PeersPalo Alto, CA, Aug 15, 2006 – netZentry, a leader in advanced network security and an expert in DDoS protection, has been named Web Host Magazine Editor’s Choice for Security Hardware.”netZentry’s security appliances are able to precisely and non-intrusively [detect and mitigate] incoming threats, allowing them to offer their clients unparalleled protection,” said Ron Dunlop, managing editor of Web Hosting Magazine. “For their powerful DDoS protection solution, netZentry receives an Editor’s Choice Award for Security Hardware for August 2006.”netZentry’s CleanTraffic(TM) DDoS protection appliance differentiates itself from other DDoS protection solutions by providing:• Granular, domain-level DDoS detection, tracking and mitigation• High scalability for up to 50,000 domains• Low total cost of ownership“netZentry is pleased to accept the Editor’s Choice award for our CleanTraffic DDoS protection appliance,” said netZentry CEO Rangaswamy “Vasu” Vasuvedan. “We are dedicated to providing our customers with the best possible network security, and this award reflects that dedication.”Web Host Magazine & Buyer’s Guide Editors’ Choice Awards are given to those Web Host industry companies that provide services and products that are deemed to be above and beyond that of their peers. The Editors’ Choice Awards are chosen by the editors of Web Host Magazine & Buyer’s Guide based on rating reviews, input from an independent review panel, reader’s reviews, and other factors.Learn more about how the netZentry DDoS protection solution can help Web hosting service providers concerned about DDoS attacks and the costs associated with maintaining such a protection solution at: more information about the Web Host Magazine’s Editor’s Choice Awards, visit netZentrynetZentry was founded in 2003 to solve the problem of both internal and external threats using a distributed collaborative approach that is able to offer pinpoint defense while precisely mitigating threats at their originations. netZentry’s CleanTraffic(TM) technology that embodies the collaborative approach has enabled netZentry customers — service providers and enterprises — to effectively foil both internal and external threats. netZentry is privately held and backed by top-tier venture capitalists. It is headquartered in Palo Alto, California. More information about the company can be found at

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