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Archive for May, 2004

Search Engine Optimization Services Lead Growth for TopRank Online Marketing

Tuesday, May 18th, 2004

TopRank Has Recently Added 5 New Search Engine Optimization and Online Public Relations ClientsMinneapolis, MN, May 18 2004 TopRank Online Marketing, a leading Minneapolis based search engine optimization (SEO) and web site marketing consulting service has expanded its client roster with the addition of 5 new clients and the hiring of additional Internet marketing staff. The expansion in business is indicative of TopRank’s acknowledged expertise at helping companies increase sales and brand visibility online.TopRank provides search engine optimization and marketing services with an emphasis on serving clients in technology, engineering, financial services and retail industries. New SEO clients include: Evolving Solutions, DDL, AKA Enterprise Services, Tekna Seal and Interactive Intelligence.Technology and industrial clients are increasingly making search marketing a prominent component in their overall lead and sales generation strategy. Even with that commitment, choosing the right vendor for search engine marketing can be a difficult task. The TopRank team possesses the right mix of business, marketing, public relations and search engine optimization skills to deliver a winning search marketing strategy for its clients: Increased leads and sales with lower overall marketing costs.Industry trends support the increased attention firms like TopRank are getting. The 2004 IT Marketing Trends study indicates 45% of technology marketing budgets to be spent on online marketing in 2004. No wonder, as research firm Aberdeen Group reports that 93% of IT buyers start their technology solution research on the Internet. The importance of an effective Internet marketing program is essential to remain competitive in current and future markets.”We’re exited about the TopRank program. We’ve observed what TopRank has done for other InterDyn companies and they came highly recommended. The insight and expertise TopRank brings to our online marketing strategy will enable us to increase our visibility and improve our lead generation efforts.,” says Bryn Forrest, Director of Marketing for AKA Enterprise Solutions.Combining seasoned web marketing strategy with expert web site technical knowledge, copy writing, public relations and search engine industry savvy has made TopRank a go-to Internet marketing service for companies in need of increased search engine visibility.“We’re seeing more and more companies looking to outsource optimization work after trying it themselves, or after having worked with an ad/pr agency or web development firm”, says Lee Odden of TopRank. He adds, “Many of those organizations are excellent at their core services but lack the breadth and depth of knowledge necessary to implement competitive search engine optimization programs. Companies hire us because of our longstanding experience and track record, plus our emphasis on delivering measurable results.”For more information about the search engine optimization programs offered by TopRank Online Marketing, visit: TopRank Online Marketing ( is a leading Internet marketing and consulting service based in Minneapolis, Minnesota. Led by Lee Odden, TopRank is a service of Misukanis & Odden Public Relations. The TopRank search engine optimization service specializes in helping companies develop and execute successful Internet marketing programs and is the only Minnesota SEO service included in Marketing Sherpa’s Guide to SEO firms, 3rd edition. TopRank is also a member of the Search Engine Professionals Organization, the Association of Interactive Marketing, a division of the Direct Marketing Association and was recently featured on the cover of Minnesota Technology Magazine.

TopRank Search Engine Optimization Services Named to Bestselling Author Seth Godin’s 2004 Bull Market Directory

Tuesday, May 4th, 2004

Minneapolis. May 4th, 2004 – Seth Godin, entrepreneur and author of the bestselling book Purple Cow, today announced the inclusion of TopRank Online Marketing in his 2004 Bull Market Directory, a resource for connecting organizations with some of the world’s most creative thinkers. In early 2004, Godin issued a call for entries seeking the world’s most innovative copywriters, brainstormers, advertising and marketing agencies, designers, artists and more. Set to make a May 1st debut, the 2004 Bull Market Directory will feature Minneapolis Search Engine Optimization Firm, TopRank Online Marketing and is expected to reach more than one million people (Godin’s Unleashing the Ideavirus was the most downloaded e-book in history).“ TopRank Online Marketing has demonstrated that it is a Purple Cow catalyst, helping clients shake things up and think innovatively,” commented Godin. “TopRank has challenged its search engine marketing and optimization clients to become spectacular and invigorating. Smart companies realize that they can create Purple Cows faster with a bull.”In Purple Cow, Godin argued that the only effective marketing strategy is to build innovation into a product or service from inception, ultimately creating a Purple Cow to stand out among a marketplace of traditional brown cows. The 2004 Bull Market Directory is the next step for Godin in questioning traditionally accepted corporate strategies and inspiring business success by uniquely communicating his vision and expertise.“Inclusion in the 2004 Bull Market Directory is another validation of TopRank’s commitment to providing exceptional levels of service to our online marketing clients.” commented Lee Odden, Chief Marketing Officer for TopRank.Godin’s Purple Cow was a BusinessWeek bestseller for five months. It also appeared on the New York Times and Wall Street Journal bestseller lists. The launch of the 2004 Bull Market Directory coincides with the release of Godin’s new book, Free Prize Inside, due on shelves May 10, 2004. In Free Prize Inside, Godin expands upon the Purple Cow concept, divulging the secrets of companies that have succeeded by creating a product or service that is fundamentally remarkable.For more information on Seth Godin or to receive a copy of the 2004 Bull Market Directory, co-sponsored by Fast Company magazine, please log onto or contact Samantha Oehl at 410-367-2700 x14 or more information on TopRank Online Marketing Search Engine Optimization contact Lee Odden at 1-877-872-6628 or info@toprankresults.comAbout TopRank Online Marketing ( Online Marketing is a leading Internet marketing firm based in Minneapolis, Minnesota. Founded by Lee Odden, the TopRank service specializes in helping companies develop and execute successful Internet marketing programs and is the only Minnesota search engine optimization firm included in Marketing Sherpa’s Guide 3rd Edition to SEO firms. TopRank is also a member of, the only professional association for search engine marketing as well as AIM – the Association of Interactive Marketing, a division of the Direct Marketing Association.About Seth Godin ( Godin is a bestselling author and entrepreneur, changing the way in which people think about marketing and modern day business in his international bestsellers, Purple Cow, Permission Marketing, Unleashing the Ideavirus, The Big Red Fez and Survival is Not Enough. Godin is a renowned lecturer and was named one of 21 “Speakers for the Next Century” by Successful Meetings Magazine in 2003. He was the founder and CEO of Yoyodyne, the leading interactive direct marketing company, which Yahoo! acquired in late 1998. Godin holds an MBA from Stanford and was named the “Ultimate Entrepreneur for the Information Age” by BusinessWeek.

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