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Yahoo! Or Google?

Posted by Media Relations on Friday, November 17th, 2006 - Comments »

This week, I attended a Yahoo! party at the Palms hotel in Las Vegas. The party was held in a private suite at the top of the Fantasy Towers with stunning views of the city and the Vegas “bling”.

As the number #2 search engine, behind Google, Yahoo is obviously very focused on gleaning information on why web browsers use Google over Yahoo.

Here are some reasons why Google is many users’ preference:

  • The Google interface is clean.
    The Yahoo! home page is filled with information and options and requires more “work” for the user to find the search box. There is also more distraction.
  • Google is first and foremost a search engine.
    Yahoo! is a news source, a shopping directory, a place to play fantasy sports etc.

It is true that Yahoo! offers more features than Google, but if my purpose is to “search”, I’m looking for a search engine that is simple and straight forward with results that are easy to navigate. I believe that the Yahoo! versus Google battle really is a usability issue.

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