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Writing Firm, Writing Assistance, Launches Website to Help Companies Craft Compelling Web Copy

Posted by Media Relations on Wednesday, March 1st, 2006 - Comments »

Writing Assistance has created a new website to help companies locate and hire the perfect, professional web content writer whose methods can improve results within content-crawling search engines.

MINNEAPOLIS, March, 2, 2006 – – Writing Assistance, a national writing firm that specializes in technical writing, copy writing and training development, today announced the launch of a new website focused solely on helping companies find a writer with Web copy writing and editing competencies.

Writing compelling web content has become an important aspect of the writing outsourcing industry because search engines are demanding rich, fresh content from websites. Search engines base most of their rankings on the relevance and uniqueness of a website’s content.

“Content is now the most important force in driving traffic to a website”, said Scott Hartmann, President of Writing Assistance. “A few years ago a website relied on design and graphics to grab user attention, but knowing how to write content that will be found by search engines is now the best method for attracting an audience.”

Writing Assistance believes that a website has just seconds to:• Grab Attention• Build Interest• Create Desire• Motivate Action

In order to create end-user interest, Writing Assistance’s professional web writers follow a set of best practices including:

• Motivate Response through compelling action words• Encourage easy reading via short informative paragraphs• Grab Interest with benefit-driven headlines and subheads• Express Conclusions first then detailed information using the inverted pyramid style• Grab user attention with bold and italicized key words• Increase end-user’s ability to remember information with bulleted lists

This set of best practices not only helps a company’s website rank higher through search engines, but it also creates a more interactive and valuable audience for the company.

About Writing Assistance

Writing Assistance, Inc, a leader in contract technical writing, copy writing, web content specialists and training developers is dedicated to the proper placement of contract writers nationwide. Writing Assistance was founded in 1991 and serves over 2500 clients. Writing Assistance offers the expert writing services of more than 15,000 writers nationwide offering both on and off location services.

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