Posted by Media Relations on Wednesday, February 7th, 2007 - Comments »
You can’t fault Mr Super Proposal, J.P., in his PR efforts. With appearances on Good Morning America and CBS, not to mention the buzz in the blogosphere, J.P. was certainly successful in becoming known as the guy who wanted to propose to his girlfriend via a SuperBowl commercial.
So why did J.P.’s PR fail him in reaching his objective? It was a lofty goal to raise millions of dollars to buy a SuperBowl commercial, but I applaud him for his passion and commitment.
The success of any PR program is dependent on the end objective. You have to be realistic. While J.P. did not secure his SuperBowl commercial, the PR buzz generated did result in his commercial being aired last night during Veronica Mars (Pacific Time Zone Only).