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Search Marketing Expert Lee Odden Reveals How Search Engine Optimization, Blogs and PR Provide a Competitive Edge

Posted by Media Relations on Friday, April 7th, 2006 - Comments »

Boston, MA, April 7, 2006 – Search marketing expert, Lee Odden, President of TopRank Online Marketing, will be speaking at the upcoming WebmasterWorld Pubcon conference in Boston, April 18 – 20, 2006.Odden will outline how the integration of online public relations tactics with blog marketing and search engine optimization can deliver a distinct advantage to marketers who desire to build high brand awareness and increased sales online.Traditional public relations initiatives can improve results significantly by leveraging online exposure opportunities. For example, many pitching efforts are lacking impact because they don’t take into account the fact that press releases are documents that can get indexed and ranked by search engines. Press releases that are optimized effectively can improve media coverage and also assist search engine rankings.Business blogs can be very effective tools for communicating with prospects, clients and journalists. Blogs are also inherently search engine friendly and when properly optimized, can provide a significant boost to a web site’s search engine rankings.“Companies can gain a competitive marketing advantage by integrating search engine optimization with tactics such as press releases and blog marketing,” said Lee Odden. “The marketing synergy created by integrating SEO, blogs and press release optimization provides a tremendous advantage over traditional PR by itself.”Lee is joined on the panel by David McInnis, founder and CEO of PRWeb, an industry leading news wire service, Robin Liss, Founder and President of and Lawrence Coburn, President of RateItAll, Inc.Join Lee Odden and his distinguished colleagues at WebmasterWorld Pubcon 2006 to find out more information on how integrating SEO, blogs and online PR can have a positive impact on increasing prospect inquiries, sales and online brand visibilitySession: “Public Relations”Date: Wednesday April 19Time: 10:15 – 11.30 am ESTLocation: Hynes Convention Center, Salon D, Boston, MARegister for WebmasterWorld Pubcon 2006 at more information on integrating blogs, SEO and online PR plus a copy of “The Lowdown on Press Release Optimization” by Lee Odden at TopRank Online MarketingTopRank Online Marketing ( is an industry leading search marketing agency offering integrated search engine optimization, online public relations and blog marketing services. TopRank has been listed as a top ten world-wide SEO firm by and Promotion World and is the only Minnesota search marketing firm included in Marketing Sherpa’s Guide to Search Engine Optimization Firms.Founded in 2001 by veteran online marketer Lee Odden, TopRank is a member of the Search Engine Marketing Professionals Organization (, the Search Engine Marketing Council of the Direct Marketing Association (, and serves on the Board of Directors for the Minnesota Interactive Marketing Association ( Odden publishes the award winning Online Marketing Blog and his articles frequently appear on WebProNews, Search Engine Guide, Search Engine Journal, ISEDB,, Lockergnome and numerous business publications on the topics of SEO, blogs and online PR. Odden has also been quoted in U.S. News, The Economist and DM News and speaks at Search Engine Strategies, WebmasterWorld Pubcon, ACCM, eComXpo and DMA conferences.

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