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The Storyteller

Posted by Media Relations on Tuesday, September 27th, 2005 - Comments »

When I first moved to the U.S. and was filling in my application for a work visa, US Immigration wanted to know why my English Degree was relevant to the field of Public Relations.

Two years later, I am more convinced now than I was then, that possessing an excellent command of the English language and being able to write is essential to being successful in PR.

PR professionals, just like journalists and authors, are storytellers. A writer will look at real life and see a good story. PR professionals do exactly the same.

A novel is made up of many life experiences mixed and twisted together. Similarly, a good pitch will take a piece of news and mix it with current trends and polemical issues to provide an interesting angle.

Why is an English degree relevant to PR?
Isn’t it obvious? Because PR is all about communication and language is the vehicle we use to communicate.

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