Posted by Media Relations on Friday, April 22nd, 2005 - Comments »
According to an article in Search Insider (April 20), search and reputation management are inextricably linked.
Since prospects look for answers in search engines, this statement makes a lot of sense. Search engines are, in effect, cyber battlefields; why wouldnt reputation be an issue?
To illustrate this point, web users who enter the words “miserable failure” into the Google search engine are directed to the biography of President Bush on the White House website.
Not only are PR and Search linked in terms of reputation management, the marriage of these 2 marketing techniques also adds a new spin on traditional PR practices.
Managed as an integrated package, search enhances PR offerings through tactics such as keyword optimization and a collaboration of print and online marketing.
Indeed, when PR partners with search, the result optimizes on the best of both worlds.