Posted by Media Relations on Wednesday, May 18th, 2005 - Comments »
Further to my recent post about advertising sneaking into T.V. shows, yet another example came to my attention yesterday while watching prime time T.V. show “24”.
We have all seen the AllState advertisements featuring “President Palmer” from the previous series of “24”. Not only are these ads aired in every commercial break during “24”, but yesterday, the promotion was taken even further.
It would seem that AllState’s motto “are you in good hands?” was carefully integrated into the script. Commenting on the sudden arrival of ex-President Palmer at the White House as the new President’s advisor, one politician couldn’t help but add, “I’m glad we’re in good hands.”
If ever there was an example of subliminal advertising, this is it.