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Strategic Pitching

Posted by Media Relations on Friday, December 16th, 2005 - Comments »

Email pitching can be very time consuming and ineffective unless you know the target audience and layout of each publication on your list.

Make sure that you also have the correct contact for those publications. Research the reporters and choose a contact that covers the topic you will be pitching. Continually refine your media list when you encounter appropriate or particularly responsive contacts and update on a regular basis to make sure that the publication’s contact details are still current.

Look at the types of articles, sections and features that each publication includes in every issue and if possible, pitch your story idea with a particular section in mind.

Structure your pitch in the format that the journalist uses for that particular column or section. Writing a pitch in this way pulls the pieces together for the journalist and, thus, enhances your chances of coverage.

Lastly, writing a pitch for a particular reporter or section streamlines the phone pitch, which will be the topic of my next post.

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