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Search Marketing – Glossary of Terms

Posted by Media Relations on Friday, November 24th, 2006 - Comments »

While I was at Pubcon last week, I realized that there were a lot of terms being thrown around that were possibly unfamiliar to less savvy, non-search marketer attendees. Here’s a glossary explaining some of the most popular phrases used at Pubcon.

Affiliate Marketing – It seemed like everyone I ran into at Pubcon was an affiliate marketer. Affiliate marketing is a partnership between a website and a merchant whereby the merchant pays the website based on referrals. It is a popular form of marketing because the merchant only has to pay based on performance.

Anchor Text – This is the text used in a live link. If you’re optimizing for the word Pubcon, SEO best practices would encourage you to make “Pubcon” your anchor text and link it to a relevant website.

HTML – Hyper Text Markup Language (HTML) is the document format used on the Web. HTML defines the page layout and fonts as well as the hypertext links to other documents on the Web.

Link Bait – The best way to get a lot of inbound links is to provide some interesting content that encourages web users to link to it. Case in point, Chris Hooley did a good job at Pubcon with his Drink Bait concept. I’m linking to it 🙂

Link Blogs – Link blogs are becoming more and more popular as a way to share a link with another blog or website, typically an interesting resource.

Link Blitz – This is a targeted initiative to generate inbound links to your website or blog. Beware though, search engines are becoming more savvy about websites conducting link blitz.

Link Love – Everyone at Pubcon was looking for a little link love! Send a link my way.

RSS Feeds – Really Simple Syndication is a great way to stay on top of the latest news in your industry. Web users subscribe to RSS feeds on their favorite websites and blogs to have updates delivered directly to their RSS news feed aggregator.

Search Engine Juice – Search engines react well to new, unique content. Give the search engines a treat and improve your ranking by posting new unique content to your website and blog on a regular basis.

Social Bookmarking – The number of social bookmarking sites out there is exploding. SEOs use the likes of Spurl and Del.icio.us to create links.

Social Media – Made famous by the likes of MySpace, Social Media is becoming an important channel for search marketers. SEOs are using Social Media Optimization (SMO) to generate links and increase online visibility.

Widget – A third party item that can be embedded in a web page. A widget is like a plug-in but for non-desktop-based applications.

Wiki – A wiki is a type of website that allows visitors to edit the content. Wikipedia is the most famous example of a wiki.

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