Posted by Media Relations on Friday, August 11th, 2006 - Comments »
The Web is a diverse place and there are many search engine options. Yet, when we think about ranking well in the search engines, most of us only care about our Google ranking. Is this bias justified?
“Defining Search Engine Relevancy – 2006” compares Google to other leading search engines such as Yahoo! and MSN. This is how Google compares:
- Google is much better than any other search engine at recognizing whether a link is a true editorial citation or an artifical link. Yahoo! is better than MSN at this, but no where near as good as Google.
- Google looks for natural link growth over time as opposed to “off topic” reciprocal links, which still work in Yahoo and MSN.
- Google favors informational websites. Yahoo’s internal content and paid inclusion program give bias towards commercial search results.
- Google has aggressive duplicate content filters that filter out many pages with similar content.
- Google is much more efficient at crawling websites than Yahoo and MSN.
From a credibility standpoint, Google is a much more sophisticated search engine and the nation’s number one choice when searching online.
However, it is important to remember that ranking well across all search engines will ultimately drive more traffic to your website and generate more leads.