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Publicity Stunt

Posted by Media Relations on Friday, June 24th, 2005 - Comments »

32 year-old Brit, Jeremy Butler, has taken dating to the next level – he is inviting girls to apply to be his girlfriend.

He has handed out more than 200 fliers advertising the “vacant position of his girlfriend” (Experience an advantage but not essential). This weekend, he will be setting up his stall on Crouch End Broadway, in north London, where he hopes girls will come to apply and interview for the vacant position.

See full article here.

This latest stunt is the next step in the evolution of the dating game. We have already seen the dating scene evolve from the Lonely Hearts column of the newspaper to speed dating, dating agencies and “it’s only lunch”. Advertising for a girlfriend is the latest demonstration of many people’s frustration with the dating scene.

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