Media Relations Blog
Dedicated to the world of media, public relations and marketing from TopRank Marketing.

Press Release Optimization

Posted by Media Relations on Friday, April 14th, 2006 - Comments »

Search engine marketing guru, Lee Odden, will be addressing the value of integrating PR, SEO and blog marketing at the upcoming WebmasterWorld Pubcon conference next week in Boston.

As you probably realize by now, I am greatly in favor of integrating all of these marketing tactics to achieve the most impact on a company’s bottom line.

“Traditional public relations initiatives can improve results significantly by leveraging online exposure opportunities, ” says Odden. “For example, many pitching efforts are lacking impact because they don’t take into account the fact that press releases are documents that can get indexed and ranked by search engines. Press releases that are optimized effectively can improve media coverage and also assist search engine rankings.”

Lee has written a very insightful article on press release optimization. If you’re interested in receiving a copy of the article “The Lowdown on Press Release Optimization,” click here.

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