Media Relations Blog
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Podcast Pitching

Posted by Media Relations on Friday, March 3rd, 2006 - Comments »

I was delighted to find today that VC Blogger, Jeff Nolan, had written about my pitch to him.

Yes, you heard right, I’ve been pitching bloggers…… and it has proven to be very effective.

I represent a company that is currently looking for angel/VC funding. Therefore, my strategy was to increase awareness of my client and generate investment interest by pitching venture capital/angel bloggers.

Blog posts get syndicated via RSS feeds which means that the client’s brand is disseminated throughout the web and becomes increasingly visible.

So, how do you attract a blogger’s attention and encourage them to write about your client?

I tried out a new tactic – podcasting. I recorded my client’s elevator pitch and created an audio file (podcast). I then included the link to the podcast in my pitch.

The result? Read Jeff Nolan’s post here.

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