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Pitching Bloggers

Posted by Media Relations on Friday, March 10th, 2006 - Comments »

My previous post describes the success I had pitching venture capitalist bloggers. According to an article this week in the New York Times, not all PR firms are enjoying such success.

Constantly thwarted by traditional media, Wal-Mart and its PR firm, Edelman, have turned to bloggers as an alternative approach to influencing public opinion.

While Wal-Mart has engaged in open direct communications with bloggers, their master plan is hitting one major obstacle. The blogosphere is not like traditional media; there are no rules. Therefore, it is unsurprising that many bloggers are publishing information from Wal-Mart word-for-word without citing the source. The result? Identical posts about Wal-Mart are appearing on different blogs allegedly all written by different bloggers.

Read full article – “Wal-Mart Enlists Bloggers in P.R. Campaign

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