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Accounts Payable Departments Discover How to Offset Effects of Current Economic Crisis in New Report Co-Sponsored by Metafile

Posted by Media Relations on Monday, March 23rd, 2009 - Comments »

“The CFO’s View of Accounts Payable: Cash is King” available for complimentary download this weekRochester, MN March 24, 2009 — http://www.metaviewer.com – Metafile, a Minnesota-based content management firm dedicated to providing paperless financial innovations, is helping detail how accounts payable (AP) departments can help offset the adverse effects the current economic crisis is having on companies by implementing best practices in cash management.”The CFO’s View of Accounts Payable: Cash is King,” an Aberdeen Group benchmark study report, details how the unique position of accounts payable department’s cash management practices can benefit their company as a whole.“Best cash management practices include everything from extending Days Payable Outstanding (DPO) to capturing early payment and volume discounts,” states the report.  “If properly automated, the typical accounts payable department is uniquely positioned to oversee and integrate these tactics.”In total, The Aberdeen Group’s study evaluated 160 enterprises.  The enterprises deemed as best in class based on the overall cost experienced in processing single invoices reported marked similarities in accounts payable processes:•    62% leveraged online or web-based reporting tools•    69% possessed enterprise- level visibility in account payable processes“As detailed in the report, more companies are establishing best in class status by syncing accounts payable objectives with company objectives and integrating the use of online reporting tools,” states Jim Mandt, Metafile’s Vice President of Technical Support.  “Automation designed to offer support and visibility in these areas is a key factor we’ve witnessed in successful AP departments.”Specific recommendations offered by The Aberdeen Group to companies hoping to experience the economic benefits afforded by best practices in cash management include:•    Moving towards a fully automated and paperless financial environment•    Establishing links between your AP department and overall business goals•    Developing cash disbursement strategies designed to optimize working capital“We are pleased to have supported The Aberdeen Group’s latest report,” concludes Mandt.  “It is our hope that by implementing best practices detailed by The Aberdeen Group, companies can move into best in class status and avoid or at least offset the adverse effects inherent in today’s economic climate.”A complimentary copy of the report “The CFO’s View of Accounts Payable: Cash is King” is available courtesy of Metafile.About MetafileMetafile Information Systems, Inc., provides paperless workflow automation solutions via its customizable content management solution MetaViewer. A privately held software development and integration firm, Metafile has helped the financial departments of companies such as Winn Dixie, Gate Petroleum, Wellborn Cabinet and Allied Beverage streamline accounts payable and accounts receivable processes for over 25 years. More information on Metafile and MetaViewer may be found online at www.metaviewer.com.About Aberdeen Group, a Harte-Hanks CompanyAberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.As a Harte-Hanks Company, Aberdeen plays the key role of putting content in context for the global direct and targeted marketing company. Aberdeen’s analytical and independent view of the “customer optimization” process of Harte-Hanks (Information – Opportunity – Insight – Engagement – Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890. To learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

Search Engine Strategies New York Taps TopRank® Online Marketing for Three Panels on Digital Marketing

Posted by Media Relations on Thursday, March 19th, 2009 - Comments »

Minneapolis, MN March 19, 2009 — TopRank® Online Marketing, a leading digital marketing and PR agency, is sharing best practices in search engine optimization, online reputation management and business blogging in three panels at next week’s Search Engine Strategies (SES) Conference in New York, New York.Perhaps the largest conference of its kind in the United States, SES is a leading source of search marketing industry education and networking for in-house and agency internet marketers alike. This year’s SES Conference in New York will focus on providing a full spectrum of search knowledge, from outlining the basics of organic search engine optimization to detailing cutting edge developments in social media marketing.

Lee Odden, CEO TopRank® Online Marketing

Lee Odden, CEO TopRank® Online Marketing

TopRank® Online Marketing will be contributing to this event via CEO Lee Odden’s participation in three panels on Thursday, March 26th:

  • SEO Through Blogs & Feeds, 10:30-11:45am
  • Brand & Reputation Management, 12:45-2:00pm
  • Blogging for Business, 3:45-5:00pm

National Arbitration Forum Releases 2008 Domain Name Dispute Resolution Program Totals

Posted by Media Relations on Wednesday, March 11th, 2009 - Comments »

MINNEAPOLIS, MN March 12, 2009— www.domain-disputes.com—The National Arbitration Forum, an international provider of arbitration services, today announced that a total of 1,770 cases were filed in its domain name dispute resolution program in 2008. The National Arbitration Forum is approved by the Internet Corporation of Assigned Names and Numbers (ICANN) to provide domain name dispute resolution services under policies like the Uniform Domain Name Dispute Resolution Policy (UDRP).“The world of domain name extensions is constantly expanding, putting trademark holders around the world on high alert and creating challenges for new potential registries,” said Kristine Dorrain, National Arbitration Forum Internet Legal Counsel. “The National Arbitration Forum offers solutions to protect intellectual property rights before or after domain name extensions go live.”Cases filed with the National Arbitration Forum are heard and decided by Dispute Resolution Panelists who are primarily intellectual property lawyers with specialized domain name, trademark, copyright, and/or e-commerce experience. Panelists are located around the world and can conduct proceedings in several languages including Dutch, English, French, Japanese, Polish, Portuguese, Spanish, Russian, Chinese, and Korean.The following data pertains to the National Arbitration Forum domain name dispute resolution program in 2008 (January 1 to December 31, 2008):•    In total, there were 1,770 cases filed.•    Nearly all cases filed (98%) involved UDRP domain names, like .com and .org; the rest involved usDRP domain names with the .us extension.•    Panelists heard and decided 1,477 cases; parties worked together to settle many of the rest.•    By the end of 2008, over 10,600 disputes were filed with the National Arbitration Forum.•    Panelists resolved 9,470 of those cases, while the parties settled many of the rest.Notable 2008 decisions involved trademarks such as American Girl, Anheuser-Busch, Canadian Television, Patrick Dempsey, We The People LLC, and YouTube. National Arbitration Forum domain name dispute proceedings and decisions are available online in a searchable case database.To file a claim see www.domains.adrforum.com or contact domaindispute[at]adrforum.com. To inquire about generic top-level domain (gTLD) start-up or sunrise services and offerings, contact Internet Legal Counsel Kristine Dorrain at kdorrain@adrforum.com. For media inquiries, contact Christina Doucet at 952-516-6486 or media[at]adrforum.com.About the National Arbitration Forum (FORUM)An international leader in arbitration and mediation services, the National Arbitration Forum is based in Minneapolis, Minnesota, United States. The National Arbitration Forum was appointed an approved provider of the Uniform Dispute Resolution Policy (UDRP) by the Internet Corporation of Assigned Names and Numbers (ICANN) in 1999. Since then, over 12,000 domain name disputes have been filed worldwide through the National Arbitration Forum’s streamlined, online case management system. For more information, visit www.domains.adrforum.com.###

Server Virtualization Best Practices Illustrated in Evolving Solutions Data Center Leaders Interview Series

Posted by Media Relations on Monday, March 9th, 2009 - Comments »

Insight revealed by Dan Kusnetzky, ZDNet blogger and founding partner of Kusnetzky group, ensures companies new to virtualization avoid mistakes commonly made when implementing any new IT solutionMinneapolis, MN March 9, 2009 — www.evolvingsol.com — Evolving Solutions, a leading server virtualization and storage consolidation solution provider, is offering critical insight to companies who have either just implemented or are planning to implement server virtualization.  Absorbing this insight ensures companies are both aware of mistakes that could be made when employing server virtualization and how best to avoid them.”Data Center Leaders: Server Virtualization Best Practices With Dan Kusnetzky” posts a recent discussion between Kusnetzky and Judie Van Keulen, Evolving Solutions’ head blogger.  In the interview, Van Keulen seeks to paint server virtualization in an accurate light to companies who may tend to view it as an out-of-the-box cure-all for every IT related business woe.“Server virtualization, deservedly so, is gaining mainstream awareness in the business community as a component of viable IT strategy, particularly as it relates to data center cost avoidance,” states Van Keulen.  “With this awareness, however, come misconceptions about what server virtualization can or cannot provide. The purpose of my discussion with Kusnetzky was to ensure our readers have the most accurate view of this powerful IT solution.”Kusnetzky is a founding partner with the Kusnetzky Group and posts on virtualization related topics regularly to ZDNet’s Virtually Speaking.  Having been involved with information technology since the late 1970s, Kusnetzky has long been on the forefront of new IT solutions.  In his former role as vice president for IDC’s System Software, Kusnetzky was responsible for research and analysis on the worldwide market for operating environments and virtualization software.“Whoa, big fella (or lovely lady in the case of a female executive), what is your overall plan to deploy virtualization technology and how does that fit into your overall IT plan?” Kusnetzky offered as an opening remark aimed at those companies who have just implemented server virtualization.In response, Van Keulen asked Kusnetzky to highlight the mistakes he has witnessed companies making after implementing server virtualization.Kusnetzky answered in kind:“I’m often surprised that executives who have grabbed onto virtual machine technology as a panacea don’t have a clear understanding of the following:•    What applications and application components are running on what physical and/or virtual machines?•    How do these components relate to both the network and storage infrastructure?•    Who is responsible for managing each component, of the underlying physical machines, for the underlying network, for the underlying storage?•    Does the organization’s license management and support policies have a way to deal with easily copied virtual machines that could, in the end, be updated at different rates?•    Have failure scenarios been explored and plans been created to address what happens if a physical machine, a disk or a network router fail?One clear message to remember is something Alan Lakein once said, ‘Failing to plan is planning to fail.’”“The key insight offered by Kusnetzky is that server virtualization, as a solution, should fit into a company’s overall IT plan, rather than be the plan itself,” states Van Keulen.  “While this insight was offered in regards to virtualization, it is insight that should be leveraged when implementing any new IT solution.”Evolving Solutions’ complete interview with Kusnetzky Group founding partner and ZDNet blogger, Dan Kusnetzky, may be found on Evolving Solutions’ Evolving IT blog. http://www.evolvingsol.com/blog/2009/02/10/server-virtualization-best-practices/About Evolving SolutionsEvolving Solutions architects and implements IT solutions that assist businesses in the utilization of technology to help achieve corporate goals. Specializing in server and storage virtualization, server and storage consolidation, Tivoli Storage Manager Software implementation, disaster recovery and business continuity planning and implementation; Evolving Solutions is an IBM 2008 Beacon Award Winner. For more information about Evolving Solutions, call 800-294-4362 or visit their website at www.evolvingsol.com.###

Digital PR in a Recession is About Building Relationships

Posted by Media Relations on Friday, March 6th, 2009 - 2 Comments »

While marketing budgets are being cut or shifted, many companies are holding on to public relations — especially B2B companies.  A recent story in BtoB Magazine, “Marketers stay in the conversation with PR,” tells the story of a company that relies on case studies as part of their public relations efforts. Since many of their customers conduct research as part of the sales process, the case studies promoted via public relations efforts are an instrumental part of their ability to attract new customers.

Public relations is more than press releases and media relations efforts to pitch journalists stories about companies. Public relations also involves building thought leadership, social media engagement, content development, internal company communications and many more aspects of corporate communications that affect marketing.

Due to the shift of advertising and publications online, newsrooms have been dealing with limited resources due to job loss and budget cuts for several years. The recession has not improved that situation and creates even more pressure for journalists to produce more content with fewer resources. Public relations and media relations efforts help meet that need for content by delivering story ideas, research, subject matter experts and resources.

Paperless Workflow Monitor From Metafile Enables Chief Financial Officers Ability To Make Real-Time Improvements to Fiscal Strategy

Posted by Media Relations on Wednesday, February 18th, 2009 - Comments »

CFO’s and finance managers remain updated regarding every crucial financial detail within their companiesRochester, MN February 19, 2009 — http://www.metaviewer.com – Metafile, a Minnesota-based content management firm dedicated to providing financial innovations via paperless financial automation solution MetaViewer, has debuted the MetaViewer Document and Workflow Monitor.  Designed as an advanced information management solution, The MetaViewer Document and Workflow Monitor provides CFO’s consistent, real-time updates regarding the state of their companies financial processes.It is crucial for CFO’s, whose primary responsibility is to ensure the fiscal well-being of their company, to be updated consistently on each detail that makes up the big financial picture of their company.  Details necessary for the CFO to monitor include everything from invoices approaching deadline to processes that may be stalled in workflow.  Because of a CFO’s overwhelming need for information, they often find themselves overly reliant on paper-based reports.“Like a virtual desktop dashboard, the MetaViewer Document and Workflow Monitor provides paperless reports regarding a company’s critical financial workings,” states Jim Mandt VP of Technical Services for Metafile.  “Much like the gauges of an engine provides instant feedback on engine performance, the MetaViewer Document and Workflow Monitor provides instant full visibility for all financial processes.”With its color coded alerts detailing a company’s complete financial picture, the MetaViewer Document and Workflow Monitor enables CFO’s to dynamically adjust their company’s fiscal strategy based on the most current information available.Specific benefits of the MetaViewer Document and Workflow Monitor include:•    Effortless identification of invoices approaching deadline or stalls in financial processes•    Customized alerts enabling CFO’s to match their dashboard to their company’s specific reporting metrics and processes•    Instant drill down to specific documents associated with the alerts•    Viewing of vital information from a SharePoint Desktop or via the internet“By monitoring and reporting on information from every department and every source, the MetaViewer Document and Workflow Monitor ensures CFO’s are no longer forced to spend valuable time digging through reports or consulting with subordinates to uncover the current financial picture of their company,” continues Mandt.  “By providing a real-time view of critical financial processes, the MetaViewer Document and Workflow Monitor can help ensure a more efficient CFO and a more efficient company overall.”More information on Metafile’s MetaViewer Document and Workflow Monitor is available by visiting Metafile’s dedicated MetaViewer website.About MetafileMetafile Information Systems, Inc. provides paperless workflow automation solutions via its customizable content management solution MetaViewer. A privately held software development and integration firm, Metafile has helped the financial departments of companies such as Winn Dixie, Gate Petroleum, Wellborn Cabinet and Allied Beverage streamline accounts payable and accounts receivable processes for over 25 years. More information on Metafile and MetaViewer may be found online at www.metaviewer.com.###

Paperless Automation Solution From Metafile Enables Chief Financial Officers To Instantly Analyze Fiscal Direction Of Companies

Posted by Media Relations on Wednesday, February 18th, 2009 - Comments »

Green IT&Energy Efficient Data Centers Equal Cost Avoidance For Businesses, Per Evolving Solutions Data Center Leaders Interview Series

Posted by Media Relations on Wednesday, February 18th, 2009 - Comments »

‘Data Center Leaders’ blog interview series shares insight from Microsoft’s Toby Velte, PhD, regarding the bottom-line benefits of green IT practices for businessesMinneapolis, MN February 18, 2009 — www.evolvingsol.com — Evolving Solutions, a leading business continuity and data disaster recovery solution provider, is alerting businesses to the benefits of green IT and energy efficient data centers, by sharing insight from Microsoft’s Toby Velte, PhD, in its “Data Center Leaders” blog interview series.”Data Center Leaders: Green IT Equals Data Center Cost Avoidance With Toby Velte, PhD” represents a recent conversation between Velte and Evolving Solutions’ head blogger Judie Van Keulen.  In the interview, VanKeulen looks to Velte to help shatter stereotypes regarding the green movement by focusing on how the power and cost savings benefits of these practices directly contribute to a company’s bottom-line.Velte, a Global Technology Strategist with Microsoft, is a passionate advocate for green IT practices, having co-authored the book “Green IT: Reduce Your Information System’s Environmental Impact While Adding to the Bottom Line.”  To best position green IT against an almost inevitable backlash, Velte ensures any discussion on this topic focuses on a business’s bottom-line.”Green IT and energy efficient data centers represent significant cost savings potential for businesses by dramatically reducing a company’s power needs.  Unfortunately, green IT practices also carry with them the ‘fad’ label for many businesses,” states Van Keulen.  “One of the main questions I had for Velte was how best green IT can be sold as a legitimate business strategy, in the face of it being seen by many as a passing business whim.”Velte answered in kind:“By way of an oversimplification, organizations can look at green IT projects through two lenses:•    Being driven by corporate responsibility or altruism•    Like any other IT project, in terms of the pressures of capitalism“I try to cast each green IT project through the latter.  If we can’t produce the most fantastic ROI for these projects they will ultimately not be funded and carried out and I want (like others who appreciate the environment) to get these projects funded and completed.”Velte also revealed that by taking advantage of the power savings associated with green IT practices, many companies will experience even greater cost savings by eliminating the need to build new data centers.  The main beneficial factor behind a company’s ability to hold off building new data centers is the marked increase in efficiency green IT practices bring to current data centers.“While the need for more storage and speed are omnipresent, power is no longer cheap and ubiquitous,” concludes Velte.  “Using green techniques, the enormous cost associated with building a new data center can be deferred for years or eliminated altogether.”Evolving Solutions’ complete interview with Microsoft’s Toby Velte, PhD, may be found on Evolving Solutions’ Evolving IT blog. http://www.evolvingsol.com/blog/2009/02/03/greenit/About Evolving SolutionsEvolving Solutions architects and implements IT solutions that assist businesses in the utilization of technology to help achieve corporate goals. Specializing in server and storage virtualization, server and storage consolidation, Tivoli Storage Manager Software implementation, disaster recovery and business continuity planning and implementation; Evolving Solutions is an IBM 2008 Beacon Award Winner. For more information about Evolving Solutions, call 800-294-4362 or visit their website at www.evolvingsol.com.###

Chief Now Offers a New Category of Power Management Products

Posted by Media Relations on Tuesday, February 17th, 2009 - Comments »

The accessories provide discrete, high-performance power conditioning plus surge protection all in one SKU for suspended ceiling and in-wall applications.Minneapolis, MN, USA — (February 2009) – www.chiefmfg.com – Chief Manufacturing, the industry leader in projector, monitor and flat panel TV mounting solutions, as well as progressive online tools, is excited to announce that a new line of Power Management Products is now shipping!Chief now offers high-performance power conditioning and surge protection built into accessories used for installing projectors and flat panels. This unique design integrates the power conditioner with the outlet for improved audio and video performance while seamlessly integrating with your installation. Chief also saves valuable installation time by preassembling the outlet and electrical box to ensure protection for all of your audio/visual equipment.Choose from a variety of power-infused products that now include a Power Outlet Conditioner, including the CMS440P™ Suspended Ceiling Kit, the CMS445P™ Suspended Ceiling Tile Replacement Kit and the PAC521P™ In-Wall Box for flat panel TV wall mount applications. The ceiling kit and in-wall box accessories replace the need for an outlet while providing AC cleaning for the best equipment performance.Chief also offers the power conditioner as a separate SKU, the PX2W™ Power Outlet Conditioner. The PX2W can be ordered separately and be used with existing CMS440 and CMS445 installations, or installed in the wall like a standard electrical outlet.Chief will also add a new power accessory to the lineup in March 2009. The In-wall Power Extension System for flat panel TV installations installs behind the flat panel, and connects remotely to an outlet or power conditioner. More information coming soon!About Chief Chief Manufacturing is a division of Milestone AV Technologies, a Duchossois Group Company, and has more than 30 years of proven product and service excellence. Committed to responding to industry needs in the Pro AV, Residential and Office markets, Chief offers a complete line of mounts, lifts and accessories for flat panel displays and projectors.Chief continues to design innovative mounting solutions that complement the technology they support. With multiple product awards and patented designs, Chief provides unique mount features, and is recognized for delivering not only quality products, but knowledgeable, helpful customer service.U.S. and Europe sales offices support a global network spanning the Americas, Europe, the Pacific Rim and beyond. Chief distribution centers are located in Minnesota, Hong Kong, and the Netherlands. www.chiefmfg.com.

4 Tips for Better Blogger Relation-ships

Posted by Media Relations on Tuesday, February 10th, 2009 - Comments »

Say what you will, blogs are increasingly in competition for time and attention against mainstream media news sources. As the importance of blogs grows, many PR organizations struggle to identify best practices for engaging them.

Blogger relations is not a matter of media relations with a new type of media list. Bloggers are typically not reporters and don’t follow the same rules and practices within traditional journalism. Yet a single blogger can attract an audience on par with that of a small news organization.

As a blogger with over 15,000 subscribers, I’ve been on the sending and receiving end of blog pitches. Here are a few hard won insights for media relations professionals trying to make sense of the blogger audience.

  • Be relevant. It seems so simple and obvious, yet it is the biggest mistake made when pitching bloggers. Look at the categories of the blog, tags and previous blog posts. Is your pitch REALLY relevant?
  • Personalize. Getting an email pitch with no personal reference at all, or just a press release and no message is a sure trip to the trash folder. Take the time to research the blog, make comments and get involved. Be honest about who you are in the comments and provide thoughtful insight that is of value and relevant to the blog post.
 
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