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Measuring the ROI of Online Public Relations

Posted by Media Relations on Wednesday, July 1st, 2009 - Comments »

Measuring the return on investment from online marketing and PR efforts is essential as an indication of success as well as a feedback mechanism to guide subsequent efforts.

Determining the effectiveness of SEO for Public Relations starts with clearly identified objectives. Matching the purpose for the effort with specific metrics is essential.  For example, if improving brand visibility is a goal, then documenting brand mentions in connection with news & PR content at regular intervals can demonstrate the effect of content promotion and link building.

Online PR metrics and tools often include:

  • News wire service metrics (see screen capture below)
  • Web analytics for landing pages and web site
  • Google and Yahoo alerts
  • Monitor blog search engines (via RSS)
  • Press release landing page conversion tracking
  • Social media monitoring
  • Inbound links
  • Pickups on blogs
  • Pickups on other web sites & online publications
  • News and Standard Search Engine Rankings
  • Conversions: Less likely sales, more likely white paper downloads, webinar signups, newsletter subscriptions, demos, etc

Media Relations Guide to SEO

Posted by Media Relations on Sunday, May 17th, 2009 - 1 Comment »

This post is a preview to the presentation that TopRank Online Marketing CEO Lee Odden will be giving at the upcoming Media Relations Summit, New York, NY May 17-19 on Search Engine Optimization Tips for Media Relations.

Many public relations practitioners have warmed in recent years to the power of search engine optimization for growing the impact of pull based PR efforts.

Journalists, bloggers and industry influentials use search engines to find subject matter experts, research companies, locate past media coverage and track topical trends. In fact, a recent survey on journalists’ use of search by TopRank reports that 91% of those journalists, reporters and editors surveyed use search engines to do their jobs.

Traditionally, search engine optimization efforts have been managed by corporate marketing departments – either in-house or through an outside agency. However, will all the opportunities to create value in the form of increased online brand visibility, reputation management and internet based media coverage, public relations deserves a seat at the corporate SEO table.

Chapeau Blog Awards Announces 2009 Winners

Posted by Media Relations on Tuesday, May 5th, 2009 - Comments »

Wait is over for blog finalists Minneapolis, MN May 5, 2009 — www.ChapeauBlogAwards.com – Chapeau Blog Awards, the online competition dedicated to celebrating blogger brilliance, has announced its 2009 blog awards winners. Several blogs were named “Best in Industry” by Chapeau Blog Awards while one blog was named as 2009’s “Most Brilliant.”Chapeau Blog Awards 2009 winners were honored following a nomination process lasting several months and a furious two week voting period leveraging insight from online voters and expert judges.Receiving the coveted title of 2009’s Most Brilliant Blog, and a $2,000 grand prize, is Raymond.CC Tech Blog. A technology blog offering insight regarding advances in information technology (IT), Raymond CC.Tech Blog is a daily destination for blog readers seeking useful computer tips and tricks.In a video from the 2009 Chapeau Blog Awards ceremony, judges detailed how Raymond.CC Tech Blog best fit the definition of brilliance, by transforming the blogger’s knowledge of technology into rays of insight helping to illuminate the IT corner of the world.The 2009 Chapeau Blog Awards judging panel, consisting of Twin Cities notables Mike Yanke and Bill Young, will be sharing their thoughts on each winner and finalist as different video segments of the 2009 Chapeau Blog Awards ceremony are released weekly this summer.Visit Chapeau Blog Awards to see the 2009 Chapeau Blog Awards ceremony or to discover more about each of our winners:Most Brilliant Blog:Raymond.CC Tech BlogMost Fabulous Arts Blog:Design You TrustMost Delectable Entertaining Blog:Cooking Down UnderMost Alluring Health & Beauty Blog:Beautiful FacesMost Passionate Hobbies Blog:1221 ShotsMost Consultative Marketing & Advertising Blog:ViralBlogMost Newsworthy News Blog:Ashin MettacaraMost Comforting Parenting Blog:5 Minutes For MomMost Informative Best Real Estate & Development Blog:Home I OwnMost Trendworthy Technology Blog:Raymond.CC Tech BlogMost Envy Inducing Travel & Leisure Blog:Viator Travel Blog“We could not be happier for Raymond CC.Tech Blog for being named 2009’s ‘Most Brilliant Blog,’ and for each of our 2009 ‘Best in Industry’ winners,” states Susan Misukanis, Director of Chapeau Blog Awards.  “We look forward to sharing more from our judging panel and our 2009 Chapeau Blog Awards Ceremony over the next several weeks.”Chapeau Blog Awards 2009 Awards Ceremony, with hosts Mike Yanke and Bill Young, can be seen weekly this summer by visiting the Chapeau Blog Awards website.About Chapeau Blog Awards:Chapeau Blog Awards is an awards contest that tips its chapeaus to honor bloggers worldwide who devote their time and knowledge to inform, entertain and challenge their readers.  Those involved in the Chapeau Blog Awards are not involved in the final selection of winners. Rather than assembling an antiquated academy of high profile ‘Noggers’ – Non-bloggers – to determine which blog is best, Chapeau Blog Awards does what bloggers do. They ask for the opinion of the public sphere of blog readers. By asking blog readers to judge the Chapeau Blog Awards, entrants can be assured of a meaningful award as selected by their most important audience; blog readers themselves. Chapeau Blog Awards is the creator of BlogOh!Pedia, an online encyclopedia of blogging terms and Blog Review, an online review of blogs from around the world.E-mail Chapeau Blog Awards at Info@ChapeauBlogAwards.com.###

Benefits to Bulk Powder Processing Sanitation Revealed To Dairy Industry Leaders Via Powder-Solutions’ Display Of BFM® Fitting at ADPI/ABI Annual Conference

Posted by Media Relations on Friday, April 24th, 2009 - Comments »

Chicago, Ill April 27, 2009 – www.powder-solutions.com – Powder-Solutions, Inc., American distributors of the USDA accepted/3A certified BFM® fitting, will reveal how to eliminate the sanitation concerns that plague bulk dairy powder processing plants to attendees at the annual American Dairy Products Institute/American Butter Institute (ADPI/ABI) Conference.Bulk powder processing plants, in the dairy industry, traditionally use standard flex sleeves and hose clamps as powder connectors.  Habitual shortcomings of standard flex sleeves and hose clamps have long been known and include everything from powder leaking between connectors and building up within connectors.Powder leakage and build-up are two of the most common sanitation culprits in bulk powder processing.  Despite being aware of these shortcomings, bulk powder processing plants in the dairy industry could not implement an alternate solution as, until recently, one was not available.The BFM® fitting, distributed by Minneapolis, MN based Powder-Solutions, Inc., is the alternative to traditional flex sleeves and hose clamps that have long caused unsanitary conditions in bulk dairy powder processing plants.“The BFM® fitting features a crevice free surface designed to eliminate trapped powder, and its tight snap placement eliminates the threat of powder leakage,” states Marv Deam, CEO of Powder-Solutions, Inc.  “By not trapping or leaking powder, bulk powder processing plants in the dairy industry can instantly alleviate two of the larger culprits of unsanitary working conditions.”Comprised of two basic elements, the BFM® fitting consists of a flexible sleeve with integral top and bottom stainless steel snap bands, and two matched formed spigots (welded in place).  The BFM® sleeve snaps into place quickly and accurately using only an operator’s hands, helping to ensure that the cleaning and sanitizing process is no longer a time consuming hassle.”We are very pleased to be sharing with the dairy industry leaders attending the annual ADPI/ABI conference how the BFM® fitting will create more sanitary working conditions in bulk dairy powder processing plants,” continues Deam. “We look forward to ensuring attendees leave armed with the knowledge to ensure safer bulk powder processing, and ultimately, safer consumer goods.”Deam and Powder-Solutions, Inc. will be exhibiting the BFM® fitting at Booth 110, today through April 28 at the Hyatt Regency in Chicago, IL.ABOUT POWDERS-SOLUTIONS, INC.Powder-Solutions, Inc. is a leading distributor of the USDA accepted/3A certified BFM® fitting, the first flexible industrial connective solution specifically designed to replace the standard flexible sleeve and hose clamp assembly and address chronic sanitation and safety concerns for the bulk powder processing industry. By working closely with companies in the food, dairy, nutritional, pharmaceutical, chemical and other industries, Powder-Solutions, Inc. continues to develop and refine new strategies to assist these companies in achieving their business objectives via safe and innovative plant processes. For more information on Powder-Solutions, Inc. or the revolutionary BFM® fitting, visit www.powder-solutions.com.###

Chapeau Blog Awards Voting Opens Today

Posted by Media Relations on Tuesday, April 14th, 2009 - Comments »

Finalists and voters alike rush to online polls to help award blogger brillianceMinneapolis, MN April 14, 2009 — www.ChapeauBlogAwards.com – Chapeau Blog Awards, the online competition dedicated to celebrating blogger brilliance, has opened the polls to its 2009 blog awards competition.Voters have from today until 11:59pm on April 30th to select their favorite industry blogs from a list of Blog Awards Finalists.  This year’s Blog Awards Finalists cover ten industries, ranging from Technology  to Health & Beauty, with each industry containing two finalists.The voting panel for this year’s Chapeau Blog Awards, made up of bloggers and blog readers alike, will be responsible for naming “Best in Industry” winners and 2009’s “Most Brilliant Blog.”Chapeau Blog Awards will present the winner of 2009’s “Most Brilliant Blog” with a grand prize of $2,000, while “Best in Industry” winners will be eligible for prizes including an iPod Touch.Award blogger brilliance by joining the voting panel for Chapeau Blog Awards and selecting an industry finalist from the list below.Arts & Design:AphroChic vs. Design You TrustEntertaining:Cooking Down Under vs. Intoxicating ProseHealth & Beauty:Beautiful Faces vs. The Everything Yoga BlogHobbies:1221 Shots vs. Old Man RunningMarketing & Advertising:WebMarket Central vs. ViralBlogNews:Ashin Mettacara vs. Intrepid Liberal JournalParenting:5 Minutes For Mom vs. Dad’s WorldReal Estate & Development:Home I Own vs. Real Estate Marketing BlogTechnology:Electronista vs. Raymond.cc Tech BlogTravel & Leisure:Eyeflare Travel Advice & Tips vs. Viator Travel Blog“Today is the day to start recognizing blogger brilliance,” states Susan Misukanis, Director of Chapeau Blog Awards.  “Over the next two weeks, the hard work of each industry finalist will be on display as our voting panel prepares to make a declaration as to the blog that represents 2009’s most brilliant.”Help recognize blogger brilliance by visiting Chapeau Blog Awards and selecting 2009’s “Best in Industry” and  “Most Brilliant Blog.”  “Best in Industry” winners and 2009’s “Most Brilliant Blog” will be announced on May 5th.About Chapeau Blog Awards:Chapeau Blog Awards is an awards contest that tips its chapeaus to honor bloggers worldwide who devote their time and knowledge to inform, entertain and challenge their readers.  Those involved in the Chapeau Blog Awards are not involved in the final selection of winners. Rather than assembling an antiquated academy of high profile ‘Noggers’ – Non-bloggers – to determine which blog is best, Chapeau Blog Awards does what bloggers do. They ask for the opinion of the public sphere of blog readers. By asking blog readers to judge the Chapeau Blog Awards, entrants can be assured of a meaningful award as selected by their most important audience; blog readers themselves. Chapeau Blog Awards is the creator of BlogOh!Pedia, an online encyclopedia of blogging terms and Blog Review, an online review of blogs from around the world.E-mail Chapeau Blog Awards at Info@ChapeauBlogAwards.com.###

Senior Housing Provider, Ecumen, Offers Insight for Developing Behavioral Alzheimer’s Programs

Posted by Media Relations on Tuesday, April 14th, 2009 - Comments »

New whitepaper looks at developing senior housing for behavioral Alzheimer’s and dementia care

Shoreview, MN April 14, 2009 — http://www.ecumen.org – Senior housing and services provider Ecumen has released a new whitepaper to help others develop senior housing for those living with the challenges of behavioral  Alzheimer’s and dementia.

“10 Tips from Ecumen for Developing a Successful Behavioral Alzheimer’s and Dementia Care Program for Senior Housing” is currently available for complimentary download by visiting The Library of Successful Aging on the Ecumen website.  It was written by Ecumen team members Debbie Manthey, Director of Operations, and Janelle Meyers, Ecumen Housing Manager.

“Increasingly, senior housing professionals are seeing a subset of Alzheimer’s, when the affected person develops substantial and challenging behaviors,” write Manthey and Meyers in the whitepaper. “Many senior housing providers are forced to keep these residents heavily medicated or discharge them to a mental health hospital unit. At Ecumen, we sought to develop a better way to serve people experiencing such behaviors.”

Chapeau Blog Awards Voting Opens Next Week

Posted by Media Relations on Wednesday, April 8th, 2009 - Comments »

Blog awards voters enter last week to review finalistsMinneapolis, MN April 9, 2009 — www.ChapeauBlogAwards.com – Chapeau Blog Awards, the online competition dedicated to celebrating blogger brilliance, is reminding blog awards voters that they have just one last week to review this year’s list of Awards Finalists prior to voting polls opening next Tuesday, April 14th.Voters will have the opportunity to select their favorite industry blogs from a list of Blog Awards Finalists between April 14th and April 30th.  Blog Awards Finalists cover ten industries, ranging from Arts & Design to Marketing & Advertising, with each industry containing two finalists.In addition to awarding “Best in Industry” blogs, voters will be responsible for naming 2009’s “Most Brilliant Blog,” which will take home a grand prize of $2,000. The prestige and honor of being named 2009’s “Most Brilliant Blog” will be awarded to the finalist who receives the most votes overall.  Both “Best in Industry” winners and 2009’s “Most Brilliant Blog” will be announced on May 5th.Become a voter for Chapeau Blog Awards and vote for an industry finalist from the list below.   Registered voters for Chapeau Blog Awards will be automatically notified when voting opens next week on April 14th:Arts & Design:AphroChic vs. Design You TrustEntertaining:Cooking Down Under vs. Intoxicating ProseHealth & Beauty:Beautiful Faces vs. The Everything Yoga BlogHobbies:1221 Shots vs. Old Man RunningMarketing & Advertising:WebMarket Central vs. ViralBlogNews:Ashin Mettacara vs. Intrepid Liberal JournalParenting:5 Minutes For Mom vs. Dad’s WorldReal Estate & Development:Home I Own vs. Real Estate Marketing BlogTechnology:Electronista vs. Raymond.cc Tech BlogTravel & Leisure:Eyeflare Travel Advice & Tips vs. Viator Travel Blog“At Chapeau Blog Awards, we have been eagerly anticipating the arrival of April 14th, so we can begin selecting our own personal favorite blogs,” states Susan Misukanis, Director of Chapeau Blog Awards.  “However, just like the balance of the voting panel, we will have to wait until voting opens next week.”Become a voter for Chapeau Blog Awards today by visiting the Chapeau Blog Awards website.About Chapeau Blog Awards:Chapeau Blog Awards is an awards contest that tips its chapeaus to honor bloggers worldwide who devote their time and knowledge to inform, entertain and challenge their readers.  Those involved in the Chapeau Blog Awards are not involved in the final selection of winners. Rather than assembling an antiquated academy of high profile ‘Noggers’ – Non-bloggers – to determine which blog is best, Chapeau Blog Awards does what bloggers do. They ask for the opinion of the public sphere of blog readers. By asking blog readers to judge the Chapeau Blog Awards, entrants can be assured of a meaningful award as selected by their most important audience; blog readers themselves. Chapeau Blog Awards is the creator of BlogOh!Pedia, an online encyclopedia of blogging terms and Blog Review, an online review of blogs from around the world.E-mail Chapeau Blog Awards at Info@ChapeauBlogAwards.com.###

Senior Housing and Services Leader Ecumen Highlights 10 Things Changing in an Aging America

Posted by Media Relations on Wednesday, April 8th, 2009 - Comments »

Ecumen leader Kathryn Roberts highlights innovation opportunities in rapidly aging societyMinneapolis, MN April 2, 2009 — http://www.ecumen.org – Senior housing and services provider Ecumen sees the aging of America as an opportunity for substantial innovation in our country.  Ecumen CEO Kathryn Roberts highlights 10 emerging changes in a new blog post entitled “10 Things Ecumen Sees Changing in an Aging America.”  Readers are invited to share what changes they see or want to see in an aging America.Businesses and organizations who fail to innovate for America’s new demographic reality, risk failure,  People over 50 currently represent 43 percent of all U.S. households and by 2020, the senior population in American will number 115 million.  As Roberts explains, this rapidly aging demographic will not be one that stands for being warehoused in an institution or for living in a community that does not provide products and services in line with their wants and needs.Among things changing in an aging America are:•    Portable Personal Empowerment Technology: “Portable Personal Empowerment Technology” will become a major marketplace driven by America’s seniors who desire to be connected, empowered, and living as independently and fully no matter their life stage.  It will create new opportunities for senior service providers to combine high-tech and high-touch and serve people with challenges, such as Alzheimer’s disease and dementia.•    Neighborhood Villages: Multi-generational neighborhood-based “villages,” will increasingly take shape as people desire to live fully at every age in their own homes and communities.  Such villages include Beacon Hill Village in Boston and Mill City Commons in Minneapolis.  Ecumen is a consultant to the Mill City Commons community.•    Collaborative Senior Housing:  The financing of long-term care will significantly change with more people paying a larger portion of their services.  The Government simply can’t afford to be the largest payer for such services.“Aging is truly all about living,” says Roberts as she concludes her post by offering an ‘adios to ageism’  “This holds true even at the very end of life.”“10 Things Ecumen Sees Changing in an Aging America” may be found by visiting the Changing Aging blog on the Ecumen website.About Ecumen:Ecumen (www.ecumen.org) is based in Shoreview, Minn., and is one of the largest non-profit senior housing, services and senior housing development companies in the United States. The name Ecumen comes from the word ecumenical, which in turn is derived from the Greek word for home: “Oikos.” Ecumen’s mission is to create “home” for older adults wherever they choose to live. Ecumen is affiliated with the Evangelical Lutheran Church in America (ELCA) and has 4,000 team members. Ecumen writes about news and ideas that are shaping the future of aging services at its Changing Aging blog: http://www.ecumen.org/changing-aging/.###

Forthright Launches New Informational Website to Help Consumers Navigate the Arbitration Process

Posted by Media Relations on Wednesday, April 8th, 2009 - Comments »

Consumer Resource to Answer Questions on the Basics of Arbitration, Arbitration in Contracts, and How to File and Respond to a Claim

MINNEAPOLIS, MN April 2, 2009 —www.ArbitrationAnswers.com— Forthright, an organization that provides claims administration services in the dispute resolution market, today announced the launch of a new informational consumer website aimed at guiding American consumers through the arbitration process.

The new website, www.ArbitrationAnswers.com, contains easily accessible information and resources on arbitration, arbitration service providers, other forms of alternative dispute resolution, and court litigation. The website also provides access to:

•    Answers to commonly asked questions about arbitration;
•    Links to information on the websites of three of the largest arbitration administrators – American Arbitration Association, the National Arbitration Forum, and JAMS;
•    Forms to file or respond to an arbitration claim;
•    Resources to help consumers find legal services in any area of the country, and more.

“Arbitration is a fair and cost-effective way for American consumers to resolve disputes. This website will be an informative resource for consumers and further increase access to justice through the arbitration process,” said Aimee Egan, Forthright Vice President of Public Affairs. “ArbitrationAnswers.com will help consumers take control of the dispute resolution process by answering questions on the basics of arbitration, arbitration in contracts, how to file or respond to an arbitration claim, as well as where to find legal services for arbitration or litigation.”

Entrepreneurs Discover Benefits of Incorporating in Delaware While Comparing Competing Costs with The Delaware Company’s Quote&Compare Service

Posted by Media Relations on Wednesday, March 25th, 2009 - Comments »

New business owners nationwide discover the cost benefits of incorporating in Delaware with new online feature comparing total costs from multiple incorporation companiesWilmington, DE March 26, 2009 – www.thedelawarecompany.com – The Delaware Company, a leader in helping entrepreneurs incorporate businesses in Delaware, has launched an online Quote & Compare service. The Delaware Company’s Quote & Compare service enables entrepreneurs nationwide to determine exactly what it would cost to incorporate in Delaware by comparing the prices of The Delaware Company’s incorporation services with top competitors.More than 60 percent of Fortune 500 companies incorporate in Delaware, taking advantage of the cost-saving benefits Delaware offers to those starting a business.  New entrepreneurs seeking to take advantage of Delaware’s lower business formation and incorporation rates are now able to simplify their research and find the lowest-cost option.“Quote & Compare services now offered online by The Delaware Company enable entrepreneurs nationwide to compare the total cost to file in Delaware, integrating both the lower state fee and total incorporator cost,” states Mark Williams, Operations Manager of The Delaware Company. “By comparing the rates of up to five incorporation companies, The Delaware Company’s Quote & Compare service adds up all costs involved with forming a Delaware corporation, from business filing to name availability search.”After discovering the total business formation cost with The Delaware Company’s online Quote & Compare Service, budding entrepreneurs are afforded one more level of convenience.  Entrepreneurs can order their preferred business formation package directly from The Delaware Company.“As more and more entrepreneurs are seeing the cost benefits of incorporating in Delaware, we are striving to ensure this process is as seamless as possible,” continues Williams.  “Our Quote & Compare service enables entrepreneurs to experience a business formation process that offers both benefits to forming a Delaware incorporation combined with the ability to actually form a Delaware incorporation.”Quote and compare the cost of starting your own business with The Delaware Company today: http://www.thedelawarecompany.com/quote_and_compare.aspAbout The Delaware CompanyThe Delaware Company, a Delaware incorporation expert, focuses on doing one thing and one thing only–forming Delaware LLCs (limited liability companies) and Delaware corporations efficiently. By focusing on Delaware incorporation services, The Delaware Company has earned the reputation as the trusted leader in Delaware LLC and Delaware corporation formation.The Delaware Company is a part of Wolters Kluwer, a leading multinational publisher and information services company. Wolters Kluwer has annual revenues (2007) of €3.4 billion, maintains operations in over 33 countries across Europe, North America, and Asia Pacific, and employs approximately 19,500 people worldwide.###

 
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