Posted by Media Relations on Thursday, March 29th, 2007 - Comments »
Study Finds Speed to be Critical to Consumer Purchase IntentInternet auto sales and marketing firm, Outsell, releases the third installment in a series of iBase research studies into consumer car purchasing habits.Minneapolis, MN, March 29, 2007 – http://www.outsell.com – Outsell LLC, the fastest growing Internet auto sales and marketing company in America, has released the latest results in its series of iBase research studies on consumer car purchasing habits – “The Importance of Speed.”The third study in this series reveals that the speed of a dealer’s response to consumer requests plays a crucial role in a consumer’s initial perception of a dealership. 91% of car buyers will search for a vehicle online, and 80% will submit a request for more information via phone or email to multiple dealers before visiting the physical dealership. Since consumers contact multiple dealerships during their search, the initial perception of a dealership is extremely important.“In today’s “data on-demand” climate, it’s all about who can provide consumers with the fastest response to their information requests,” said Mike Wethington, CEO of Outsell LLC. “Dealers who stall in responding to these requests are missing out on a lot of business.”Outsell’s recent iBase Insight not only reveals that consumer interest in purchasing a vehicle from a dealership rapidly decreases if the dealer does not respond to an information request in a timely fashion, but also finds that time spent at the physical dealership is a key consideration for car buyers- 90% of consumers would prefer to complete their shopping experience at the dealership in 2 hours or less.“Offering a fast and efficient purchasing process affects the likelihood of a consumer returning to the dealership,” said Wethington. “Knowledgeable floor sales staff, transparent pricing and good overall customer service is the key to not only ensuring a single purchase, but also encouraging future purchases and advocacy from the customer.”Read the third iBase Insight “The Importance of Speed”http://www.outsell.com/lp/iBase3/The fourth and final installment in this series – “Holistic Customer Service: Engaging the Consumer & Closing the Sale” – will be released in April 2007.About OutsellOutsell (www.outsell.com) is a leader in Internet Auto Sales targeting auto dealers who want to significantly increase car and fixed operations sales via the Internet.Via its Total Internet Solution, Outsell is able to:• Attract customers through automotive search engine marketing and interactive email marketing• Engage prospects with live automotive chat• Develop opportunities and appointments that lead to cars sold via its Internet Business Development Center (BDC) service• Grow customer relationships from one car buy to an ongoing profitable customer relationship, by providing online information and real time communication throughout the customer lifecycle.As the fastest growing Internet auto sales company, Outsell is a fire-breathing, tire-squealing Internet auto sales machine — Results. Guaranteed.