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Outsell LLC Conducts a Series of Studies about Online Automotive Buying Habits—Reveals Insights on How to Effectively Sell to Today’s Car Buyers

Posted by Media Relations on Thursday, February 1st, 2007 - Comments »

Minneapolis, MN, February 1, 2007http://www.outsell.com — Outsell LLC, the fastest growing Internet auto sales and marketing company, has conducted a series of studies into the car purchasing habits of consumers.The winners and losers in the automotive sales market will be determined by their ability to establish and effectively market their online and in-store sales experience. Those that respond to the needs of today’s ‘always-on-consumer’ will gain market share and increase their profitabilityOver the next few months, Outsell will be releasing the groundbreaking results from its iBase Insights series.The iBase Insight Series from Outsell is a series of consumer-centric insights designed to help automotive leaders make decisions that will attract, develop, close and grow more business. These insights are the product of research studies conducted by Outsell.The results show that auto dealers will need to revisit their marketing and sales strategies to increase margins in an industry that is increasingly moving online.Outsell will be releasing its latest iBase Insights as follows:January 2007 – How Far Online?How far do consumers want to go online when making a vehicle purchase? What key strategies can be implemented at a dealership to target these online consumers?February 2007 – The Decision Matrix: What Factors Impact Purchase Decisions?Are there specific triggers that increase the likelihood of a sale?March 2007 – The Importance of Speed: Follow-up & Fast Transactions for Auto BuyersHow fast do consumers expect to be followed up with? How long is too long on the dealer lot? What strategies can automotive leaders employ to ensure a smooth and fast transaction for the consumer?April 2007 – Holistic Customer Service: Engaging the Consumer & Closing the SaleWhat is “good customer service”? What impact can it have on consumer satisfaction and the profitability of the automotive vehicle purchase?”The winners and losers in the automotive sales market will be determined by their ability to establish and effectively market their online and in-store sales experience. Those that respond to the needs of today’s ‘always-on-consumer’ will gain market share and increase their profitability”, said Mike Wethington, CEO of Outsell LLC.Outsell is also working with top auto dealerships on a series of Webinars aimed at educating dealers in Internet marketing. The first Webinar will air on March 20, 2007 at 2 pm EST.Read the first iBase Insight “How Far Online?” at http://www.outsell.com/lp/iBase1/Sign up for the Outsell Webinar at http://www.outsell.com/webinars.phpAbout OutsellOutsell (www.outsell.com) is a leader in Internet Auto Sales targeting auto dealers who want to significantly increase car and fixed operations sales via the Internet.Via its Total Internet Solution, Outsell is able to:

  • Attract customers through automotive search engine marketing and interactive email marketing
  • Engage prospects with live automotive chat
  • Develop opportunities and appointments that lead to cars sold via its Internet Business Development Center (BDC) service
  • Grow customer relationships from one car buy to an ongoing profitable customer relationship, by providing online information and real time communication throughout the customer lifecycle.

As the fastest growing Internet auto sales company, Outsell is a fire-breathing, tire-squealing Internet auto sales machine — Results. Guaranteed.# # #

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