Posted by Media Relations on Sunday, August 29th, 2010 - 2 Comments »
OpenCa.mp DFW is a conference focused on WordPress, Drupal, Joomla! and .NET development. There are a few sessions touching on blogs and social media and surprisingly, one on public relations. Paula Berg was with Southwest Airlines for 10 years building their social media effort to 8 people and becoming a very legitimate and significant source of revenue for the airline.
Her presentation at OpenCa.mp started with an admission of being somewhat hungover, we are at a tech conference after all, and a rate of speech that was more like East Coast than South West. She was engaging and entertaining.
A lot of companies are doing “Third world social media”. They’re doing things tactically and not integrating into their overall business.
1. About jaw dropping reports: Sure, servies like Radian6 can create nice looking reports, but what does it mean?
It’s not all about the numbers. What is the data trying to tell us? What are we tring to prove or accomplish. What should we be doing differently. Who cares about this insight?
2. Launch an all out PR assault – tell everyone about your social media program
3. Make executives love it. Dazzle them. Scare them. Do what you have to do.
4. Get your house in order: Who “owns” social media. This includes people, policies, processes and plans. Social media strategy and task forces are the biggest killer of social media in companies. Develop a philosophy and move forward.
- Brands don’t communicate with people, people do.
- Becoming a social business takes time.
- Social media is not a burden, it is a gift.