Yesterday I attended the annual MIMA Summit at the Depot in downtown Minneapolis. Aside from winning an XBox 360 (thank you MIMA!), there were some very interesting breakout sessions on the latest in interactive marketing.

I attended one session about pitching bloggers. With blogs quickly becoming another channel on PR pros’ media lists, learning how to correctly communicate with a blogger is a must.

Actually, the secret to pitching bloggers is not all that dissimilar to pitching journalists – understand who they are, what they’re interested in and, most importantly, what they write about.

If you are serious about gaining coverage by pitching bloggers, you will have to conduct indepth research.

Tips
– Read your target bloggers on a regular basis
– Open up a dialogue by posting comments
– Be honest/Don’t pretend to be someone you’re not