Posted by Media Relations on Friday, February 24th, 2006 - Comments »
The question of traditional PR versus blogging continues to be a hot topic of discussion. Steve Broback compares the impact of press releases and blogging in a recent post entitled “Traditional PR vs Blogs: Google Makes it Clear Which it Prefers.“
As I’ve said before, it is really important to leverage the Internet for effective PR. The Internet has provided us with a way to gain so much reach that we cannot ignore the opportunities that it presents.
Google indeed seems to be expressing a preference towards blogging and maybe we have to re-address the effectiveness of traditional press release distribution.
I have been promoting blog marketing among my clients and with one client, in particular, I have found that blogging has played a key role in raising search engine rankings and generating leads.
The blog compared to the press release shows the impact that free, open thought has over carefuly crafted, canned statements. It also shows that people are looking for credibility and supporting evidence, somthing that blogging offers but press releases cannot. Blogs are open discussions; press releases are closed statements.