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Effective PR From A Grieving Mother

Posted by Media Relations on Wednesday, July 27th, 2005 - Comments »

Natalee Holloway’s disappearance in Aruba has received more than its fair share of coverage over the past weeks.

The main reason for the ongoing media coverage of this case can be attributed to the efforts of Natalee’s mother, Beth Holloway-Twitty. She has kept the case alive in the media by offering ongoing interviews to print and broadcast media alike.

Beth’s incessant PR has resulted in huge impact on both media and government. The latest manifestation of her influence is in the FBI’s involvement in the case. Since when has the FBI become involved in the case of a missing girl outside of the US?

Natalee Holloway’s disappearance has indeed become a story of national interest, which just goes to show that the grief of a mother and her desperate need to find her daughter does have the power to move mountains.

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