Posted by Media Relations on Saturday, June 16th, 2007 - Comments »
By Mike Yanke, Account Manager
I’ve just returned from my first major conference and business trip, and luckily, it was a great one.
I wanted to share an early lesson inspired by the session “Pitching and Working with Bloggers: Advice From the Top”, a panel featuring Josh Hallett, Phil Gomes & Patrick Hynes.
To communicate our client’s stories today, PR pros will have to rely not only on building professional relationships with the press, but friendships with industry bloggers.
Luckily, if this is done right, everything else will come naturally. After all, it’s easy to tell your friend a story because you know who they are, what they’re interested in, and most importantly, what they love.
So, for my introductory post, let me tell you what I love. I love everything about marketing and public relations. I love getting to know people in the industry, following the trends and seeing the rules of the game change daily, and trying to anticipate these changes.
What is it you love about what you do?