By Jessica Cameron-Ruud - Account Coordinator

As a fairly new person on the M&O team, I’ve had the advantage of learning from some of the best in the business. The learning curve I’m quickly working to overcome is how best to navigate the constantly changing digital marketspace to reach our target audience online.

I recently attended a Minnesota Interactive Marketing Association (MIMA) Event ‘Conversations about the Future of Advertising”, which really got me thinking about how to embrace the shift to digital communications and online marketing. Offering up some valuable insight to help marketers determine how best to navigate the digital marketspace, we can find new ways to expand our connections and reach our target audience online.

Here are 3 tips to embrace the digital revolution in your business:

Live the Life. Only through trial and error with various digital communication channels such as Google, YouTube, Face Book, Digg, etc. can you define what approaches work and what approaches don’t. A marketer that understands how to interact with others in social communities online is more likely to understand the preferred language and tone used among community members.