Bill Arnovich, our Media Relations expert, has kindly contributed his insights on how to be a good interviewee and get invited back!

Always mention your company at least 3 times in a 15 minute interview
Most Producers know and understand that’s why you’re on their broadcast in the first place. Most will never bring it up so you have to be a “used car salesman” and mention it.

Be yourself!
Don’t try to be Rush Limbaugh or any radio announcer….it sounds phony and most Producers can see it coming a mile away.

Be concise
Summarize your main point in a crisp 3 minutes. That’s how long you will get when you’re on a TV program or a radio broadcast.

Think before you speak
Speak slowly; I didn’t say dead. Speak like you talk and think before you speak.

Offer your help
Offer the Editor or Producer help in ways to write or how to cover your story. Don’t be pushy, but you can offer valuable insight into possible angles for the story.

Always say thank you
Too many times a guest leaves without thanking the crew, the hosts, the producer. Trust me you need them like they need you. Kindness and manners go a long way.

You can’t fault Mr Super Proposal, J.P., in his PR efforts. With appearances on Good Morning America and CBS, not to mention the buzz in the blogosphere, J.P. was certainly successful in becoming known as the guy who wanted to propose to his girlfriend via a SuperBowl commercial.

So why did J.P.’s PR fail him in reaching his objective? It was a lofty goal to raise millions of dollars to buy a SuperBowl commercial, but I applaud him for his passion and commitment.

The success of any PR program is dependent on the end objective. You have to be realistic. While J.P. did not secure his SuperBowl commercial, the PR buzz generated did result in his commercial being aired last night during Veronica Mars (Pacific Time Zone Only).

Watch J.P.’s Supper Proposal and see his girlfriend’s reaction (she said yes!).