We all love finding software that can help us do our jobs more efficiently. Most PR professionals are no stranger to Bacon’s MediaMap as a resource for gathering information on publications, journalists and upcoming editorial calendars.

What about recording data?
Many of us rely on Excel to record our media lists and correspondance. Others use PR database software to allow data to be accessed, shared and updated from one central point – online.

With so many options on the market with varying services and pricepoints, which PR software do you prefer?

Is there one PR software that stands out from the rest that offers:
- Publication, journalists and editorial calendar information
- Mass email distribution with personalized mail merge
- Automatic logging of pitches sent out and replies received
- Multiple users
- Online hosting and access
- Reasonable annual pricing

What do you recommend?

If anything is going to draw attention to snubbed Columbia Business School Dean, Glenn Hubbard, it is the rather hillarious music video created by the Dean’s own group of students.

“Every Breath You Take,” made famous by The Police, has been converted into a parody on the recent appointment of Ben Bernanke as Alan Greenspan’s replacement.

In this hysterical parody, Dean Glenn Hubbard, sings about wanting to be appointed Fed Chair and why Ben Bernanke was a bad choice.

Before this video was disseminated across the Internet, I had never heard of Dean Glenn Hubbard. If you ask me, this is a great bit of link bait that raises the profile of a little known Columbia Business School Dean.

View “Every Breath You Take” from Columbia Business School here.