32 year-old Brit, Jeremy Butler, has taken dating to the next level – he is inviting girls to apply to be his girlfriend.

He has handed out more than 200 fliers advertising the “vacant position of his girlfriend” (Experience an advantage but not essential). This weekend, he will be setting up his stall on Crouch End Broadway, in north London, where he hopes girls will come to apply and interview for the vacant position.

See full article here.

This latest stunt is the next step in the evolution of the dating game. We have already seen the dating scene evolve from the Lonely Hearts column of the newspaper to speed dating, dating agencies and “it’s only lunch”. Advertising for a girlfriend is the latest demonstration of many people’s frustration with the dating scene.

I was watching NBC last Thursday and came across a new show “Hit Me Baby One More Time”. This show digs out one hit wonders and bands from the past that disappeared into nothing and gives them another chance to perform.

I was delighted to see the likes of Tiffany and Arrested Development performing their signature tunes; what a blast from the past.

“Hit Me Baby One More Time” is a real attention grabber because it appeals to the viewer’s sentiment.

Music is one of those things that always triggers memories from a specific time or place. By creating a show that brings back bands and singers from the 80s and early 90s, NBC is really in tune with what its viewers want. For my generation, in particular, NBC’s new offering is a welcome blast from the past.

P.S. I can’t wait for Vanilla Ice this week!