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Consumer Behavior Drives Demand for Interactive Websites

Posted by Media Relations on Friday, July 28th, 2006 - Comments »

Just recently, there has been a surge in the amount of interactive online activity. Companies are increasingly looking to augment their customers’ online experience with added features, capabilities and ease of use.

Fifteen years ago, would we have ever imagined that we would be soon banking, ordering our groceries and partaking in video conferences – all via the Internet?

The more interactive the Internet becomes, the more the consumer demands and expects websites to offer the latest up-and-coming features. I , personally, possess that kind of mindset. If I go to a large website, I am annoyed if there isn’t a “search” box. If I am looking for something in particular, the “search” feature makes my task so much easier.

All of these interactive features demonstrate a growing consumer need for instant answers. Because of the Internet, information is now available at our fingertips and interactive websites are taking this one step further – data on demand as quickly as possible.

Isn’t that human nature? The more you give, the more we want.

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