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Archive for the ‘Online Marketing’ Category

Top Reasons Why Public Relations Needs to Optimize

Friday, August 3rd, 2012

Optimize Public Relations

The public relations world is in a state of flux with increasing importance on getting into the content and social web business. Consumers are spending more time with digital and social media. Advertising dollars are following. That means less budget to staff newsrooms and reporters, journalists and editors to pitch.

Understanding the needs of their “customers’ customer” is essential for PR agencies and communications professionals to remain relevant and productive. “Push PR” is increasingly being complemented by “Pull” tactics – optimization for discovery. Being able to provide value is essential and here are 3 ways a better understanding of SEO can do just that.

1. Fish where the fish are.

There were over 14 billion core searches in Dec (comSore) vs 285 million who watch TV in a given month (Nielsen). Consumers rely on search daily to find news and information. PR and communications types need to understand the consumer search behaviors and preferences (keywords) of their clients as well as the publications they want their clients to be covered by.

The Benefits of Integrating Public Relations&SEO

Tuesday, May 9th, 2006

The growing dominance of the Internet is driving more and more people online. Marketers therefore should be changing their marketing tactics and budget appropriately to accommodate this shift in the consumer mindset.Companies that deploy Public Relations can take their marketing programs to the next level by integrating Search Engine Optimization, online PR and other interactive marketing tactics.Misukanis & Odden implements an integrated marketing program for DDL, a package testing laboratory. Since beginning this program in 2004, DDL has seen the following results:

  • Revenue increase of 41.5%
  • Top 50 Fastest Growing Company in the Twin Cities
  • 34% increase in number of prospect inquiries
  • Website traffic has more than doubled

Click for more details on SEO & Public Relations.

Search Marketing Expert Lee Odden Reveals How Search Engine Optimization, Blogs and PR Provide a Competitive Edge

Friday, April 7th, 2006

Boston, MA, April 7, 2006 http://www.toprankmarketing.com – Search marketing expert, Lee Odden, President of TopRank Online Marketing, will be speaking at the upcoming WebmasterWorld Pubcon conference in Boston, April 18 – 20, 2006.Odden will outline how the integration of online public relations tactics with blog marketing and search engine optimization can deliver a distinct advantage to marketers who desire to build high brand awareness and increased sales online.Traditional public relations initiatives can improve results significantly by leveraging online exposure opportunities. For example, many pitching efforts are lacking impact because they don’t take into account the fact that press releases are documents that can get indexed and ranked by search engines. Press releases that are optimized effectively can improve media coverage and also assist search engine rankings.Business blogs can be very effective tools for communicating with prospects, clients and journalists. Blogs are also inherently search engine friendly and when properly optimized, can provide a significant boost to a web site’s search engine rankings.“Companies can gain a competitive marketing advantage by integrating search engine optimization with tactics such as press releases and blog marketing,” said Lee Odden. “The marketing synergy created by integrating SEO, blogs and press release optimization provides a tremendous advantage over traditional PR by itself.”Lee is joined on the panel by David McInnis, founder and CEO of PRWeb, an industry leading news wire service, Robin Liss, Founder and President of Camcorderinfo.com and Lawrence Coburn, President of RateItAll, Inc.Join Lee Odden and his distinguished colleagues at WebmasterWorld Pubcon 2006 to find out more information on how integrating SEO, blogs and online PR can have a positive impact on increasing prospect inquiries, sales and online brand visibilitySession: “Public Relations”Date: Wednesday April 19Time: 10:15 – 11.30 am ESTLocation: Hynes Convention Center, Salon D, Boston, MARegister for WebmasterWorld Pubcon 2006 at http://www.pubcon.com/register.htmGet more information on integrating blogs, SEO and online PR plus a copy of “The Lowdown on Press Release Optimization” by Lee Odden at http://www.misukanisodden.com/Integration.phpAbout TopRank Online MarketingTopRank Online Marketing (www.toprankresults.com) is an industry leading search marketing agency offering integrated search engine optimization, online public relations and blog marketing services. TopRank has been listed as a top ten world-wide SEO firm by topseos.com and Promotion World and is the only Minnesota search marketing firm included in Marketing Sherpa’s Guide to Search Engine Optimization Firms.Founded in 2001 by veteran online marketer Lee Odden, TopRank is a member of the Search Engine Marketing Professionals Organization (SEMPO.org), the Search Engine Marketing Council of the Direct Marketing Association (the-DMA.org), and serves on the Board of Directors for the Minnesota Interactive Marketing Association (MIMA.org). Odden publishes the award winning Online Marketing Blog and his articles frequently appear on WebProNews, Search Engine Guide, Search Engine Journal, ISEDB, AllBusiness.com, Lockergnome and numerous business publications on the topics of SEO, blogs and online PR. Odden has also been quoted in U.S. News, The Economist and DM News and speaks at Search Engine Strategies, WebmasterWorld Pubcon, ACCM, eComXpo and DMA conferences.

Blogging Systems Unveils New Version of Community Publisher, a Blogging Tool for Real Estate Agents and Brokers

Wednesday, March 22nd, 2006

Richard Nacht, Blogging Systems CEO, Makes Available an Updated Version of Blog Platform at Brand New Day Conference, Speaks about Blog Growth and Predictions for Real Estate ProfessionalsCommunity Publisher helps real estate professionals capitalize on the interactivity of the blog phenomenon establishing relationships between themselves and their communities building an increase in brand awareness.ORLANDO, FL – March 23, 2006http://www.bloggingsystems.com– Today at the Brand New Day Conference, Blogging Systems, a blogging platform provider serving real estate brokers, announced the availability of is newest version of Community Publisher, its flagship blogging platform.Blog use and creation is growing at a phenomenal rate. According to Technorati, a leading weblog authority, the blogosphere doubles about every 5.5 months. Technorati points to March 2006 as a month in which they tracked over 27.2 million weblogs. This number is nearly double the number of blogs they were tracking 5 months prior.“As blogs become an accepted communications medium, real estate agents and brokers are realizing they can capitalize on a tool that helps them increase community ties and build local brand recognition,” said Richard Nacht, CEO of Blogging Systems. “Community Publisher takes the networking leg work real estate professionals have been doing for years, and puts it online.”Community Publisher is a weblog (BLOG) which allows real estate professionals to create a branded, hyper-local news content website serving their local community. Because the Community Publisher blog enables interactivity, the return rate of visitors is higher than a typical website, which ultimately leads to top-of-mind recognition of the real estate professional who hosts the blog.A locally flavored blog, sponsored by a real estate broker, enables:• increased awareness via thousands of visitors each month• clear positioning as a key provider of local information• increased “touch points” with local customers and prospects• an additional revenue stream via community ads & sponsored linksDavid Crockett, President of The Crockett Team, Ltd., Howard Hanna Smythe Cramer, has experienced phenomenal success as a beta user of this service.“I have been using Community Publisher for 2 months and have seen amazing results,” said David Crockett, President at The Crockett Team Ltd. “Inviting others to participate in the local website has helped me build my reputation as a leading real estate broker in the Lake County Ohio community.”The newest version of Community Publisher is making its debut at the Brand New Day – 2006 Annual Conference in Orlando, Florida hosted by Leading Real Estate Companies of the World.Richard Nacht, who has over 20 years of experience in the real estate, finance and technology development industries, is speaking on a panel entitled “Keys to Increasing Web Traffic”. Richard plans to contribute valuable information to this discussion by explaining the blog phenomenon and what it can mean to real estate professionals.Session DetailsConference: Brand New Day – Annual 2006 ConferenceSession: Key to Increasing Web TrafficPanelist: Richard Nacht, CEO Blogging SystemsDate: March 25, 2006Time: 10.30-11.45Location: Omni Orlando Resort at ChampionsGate, 1500 Masters BoulevardChampionsGate, FL 33893About Blogging Systems Blogging Systems, a blogging platform provider, offers business professionals the blogging tools they need to increase valuable relationships, brand awareness and revenue by capitalizing on the interactivity and popularity of blogs. Blogging Systems’ flagship platform, Community Publisher, is designed to help professionals in the real estate and lending industries become leaders in their community thereby developing brand loyalty as well as increasing sales and margins.For more information about Blogging Systems’ innovative line of blog software visit:www.bloggingsystems.com or call 800-985-BLOG.

Search Engine Optimization Firm TopRank Presents at MIMA 2005 Summit

Tuesday, October 25th, 2005

Minneapolis, MN, October 25, 2005 – Lee Odden, President of TopRank Online Marketing, a leading search engine optimization firm, will be speaking at the upcoming Minnesota Interactive Marketing Association (MIMA) Summit 2005 at the McNamara Alumni Center, University of Minnesota, on October 26, 2005.Lee Odden, who founded TopRank in 2001, is an expert search engine industry source who has been cited by business publications such as U.S. News and World Report, the Minneapolis Star Tribune and the Business Journal on the topics of organic search engine optimization, online public relations and RSS marketing. He writes regular search engine and blog marketing columns for AllBusiness.com, Lockergnome.com and BusinessBlogConsulting.com and also publishes daily search marketing industry news at Online Marketing Blog.Odden will be speaking alongside Ward Tongen, Search Marketing Consultant at Findlaw and Scott Ekman, Director of Internet Marketing for Rockler, about the benefits of deploying an SEO program and where the future lies for search engine marketing.“It’s great to see organizations like MIMA provide opportunities for the interactive marketing community to learn more about search marketing,” said Odden. “This panel provides a unique opportunity to hear from 3 individuals with 27 years of combined search marketing experience – a lifetime in Internet marketing years.”TopRank Online Marketing currently implements and manages search engine optimization and marketing programs for over 50 US companies. TopRank is the only Minnesota SEO agency to be included in Marketing Sherpa’s Guide to Search Engine Optimization Firms and is consistently ranked in TopSEOs’ listing leading SEO firms.Join Lee Odden at the Minnesota Interactive Marketing Association (MIMA) Summit 2005.Session Two: The Future of SearchDate: October 26, 2005Time: 11.45 – 12.45Location: McNamara Alumni Center, 200 Oak Street SE, Minneapolis, MN 55455To register for the MIMA Summit 2005, visit http://www.mima.org/events/index.asp?eventID=51About TopRank Online Marketing (www.toprankresults.com)TopRank Online Marketing is a Minneapolis based search engine marketing firm offering integrated search engine optimization, online public relations and blog marketing services for increased sales and brand visibility online. Clients range from B2B high tech firms to industrial – manufacturing companies to retail consumer goods merchants.Founded in 2001 by veteran online marketer Lee Odden, TopRank is the only Minnesota search engine marketing firm included in Marketing Sherpa’s Guide to Search Engine Optimization Firms. TopRank is a member of the Search Engine Marketing Professionals Organization (SEMPO.org), the Search Engine Marketing Council of the Direct Marketing Association (the-DMA.org), the Minnesota Interactive Marketing Association (MIMA.org), the Web Analytics Association and has been included as a top search marketing firm by SEOConsultants.com and TopSEOs.com.

Search Engine Marketing Guru, Lee Odden, Blogs AD:TECH Chicago, TopRank President Selected to Write Alongside Biggest Names in Blogosphere

Tuesday, July 12th, 2005

Chicago, IL , July 12, 2005http://www.toprankmarketing.com – Lee Odden, President of TopRank Online Marketing and author of the Online Marketing Blog, has been selected to “blog” this week’s AD:TECH conference in Chicago.Odden, who joins fellow bloggers, Steve Hall of the Adrants blog, Erin Bradley of Reprise Media & SearchViews blog and David Berkowitz of icrossing.com & Reverse Direct Marketing blog, will be covering five of the AD:TECH conference sessions which range from “Brand Humanity: How Social Technologies are Changing the Way We Do Business” to “Achieving Balance in Your Search Mix”.“I am very privileged to have the opportunity to participate in blogging the AD:TECH conference with such talented bloggers. Adrants, SearchViews and the articles David Berkowitz writes for MediaPost are some of my favorites.”Since founding TopRank Online Marketing in 2001, Lee Odden has been consistently recognized as a thought leader in search engine optimization and online marketing. Since March 2005, TopRank has been listed five months in a row as a TopSEOs.com Top 30 SEO firm and for the past 2 years as the only Minnesota based SEO firm included in Marketing Sherpa’s Guide to SEO Firms.“It’s amazing to see a mid-size firm like TopRank Online Marketing listed alongside companies such as iProspect, Zunch and SiteLab,” said Odden.For an ongoing commentary on next week’s AD:TECH Chicago conference on interactive marketing, visit the AD:TECH blog at http://www.adtechblog.com/For more information about the search engine optimization and online public relations programs offered by TopRank Online Marketing, visit: http://www.toprankmarketing.comAbout TopRank Online MarketingTopRank is a Minneapolis based search engine marketing firm that provides search engine optimization, online public relations and blog marketing services. TopRank has been recognized as a leading SEO firm by TopSEOs.com and Marketing Sherpa’s guide to SEO firms.TopRank is also a member of the Search Engine Professionals Organization, the Minnesota Interactive Marketing Association, the Web Analytics Association and was recently featured on the cover of Minnesota Technology Magazine. http://www.toprankmarketing.com###

Minneapolis Search Engine Marketing Seminar to be Presented by TopRank Online Marketing

Friday, April 15th, 2005

Minneapolis, MN, April 15, 2005 http://www.toprankmarketing.com – Lee Odden, President of TopRank Online Marketing, a professional web site marketing firm that helps companies increase leads, sales and brand visibility through integrated search engine optimization (SEO) and online public relations services, will speak at a Minnesota Interactive Marketing Association seminar about his insights into the world of search marketing.Geared toward clients and agencies alike, the MIMA sponsored seminar “Search Engine Smarts: What You Need to Know About SEO/SEM” will cover what’s new, what’s hot and what works in search engine marketing.“Search engine marketing is a constantly evolving discipline and many companies simply don’t have the time or resources to keep current with what works.” Says Lee Odden of TopRank. “We’re excited about the opportunity to share some of our knowledge about the current strategies and tactics for effective search marketing as well as what’s in store for the future.”Join TopRank and MIMA at the April 20th Seminar for an in-depth look at search engine marketing and optimization best practices, tools of the trade and tips for everyone from novice to expert.Search Engine Smarts: What You Need To Know About SEO/SEMAbout TopRank Online Marketing Lee Odden is President of TopRank (www.toprankresults.com), a leading search engine marketing and consulting service based in Minneapolis, Minnesota. Lee has worked with hundreds of search engine marketing projects since 1998. Lee writes articles on search engine optimization for several national publications and publishes a top ranked search engine marketing blog at http://www.toprankblog.comTopRank is the only Minnesota search engine marketing firm included in Marketing Sherpa’s Guide to SEO firms, 3rd edition and has been ranked as one of the top ten SEO firms by TopSEOs.com. TopRank is also a member of the Search Engine Professionals Organization, the Association of Interactive Marketing, the Web Analytics Association and has been featured on the cover of Minnesota Technology Magazine.Speaker: Lee Odden, President of TopRankWednesday, April 20, 20057.30 am – 9 amJames J. Hill Library, 80 W. 4th St., St. Paul, MNCOST: Members – $20/Non-members – $40Register for “Search Engine Smarts: What You Need to Know about SEO/SEM” by visiting http://www.mima.org/events/ or by calling 952-842-7500 x105.# # #

TopRank Search Engine Marketing Agency Ranked as a Leading SEO Firm by TopSEOs.com

Wednesday, March 16th, 2005

Leading Industry Resource Endorses Search Marketing Company’s ServicesMinneapolis, MN, March 16, 2005 – http://www.toprankmarketing.com – TopRank Online Marketing, a leading search engine optimization (SEO) and online marketing firm, has been ranked #6 by TopSEOs.com, a critical buyer’s guide for SEO services.With more than 1,000 SEO firms in business worldwide, a number which is rapidly growing, TopSEOs.com is helping companies narrow their search for the right firm by publishing a monthly Top 30 Search Engine Optimization Firms list.”We are honored to be ranked along with other leading SEO firms by TopSEOs.com,” said Lee Odden, President of TopRank. “TopSEOs.com puts quite a bit of effort into evaluating search engine optimization companies for it’s monthly ranking. We appreciate the opportunity to have our services and client successes compared with other search engine marketing companies.”TopSEOs.com puts its Top 30 Directory candidates through a rigorous process for selection. Each SEO firm is evaluated in terms of its:- Competitive advantage- Superior services and pricing- Customer and technical support- Reponse to client problems- Innovations that set it apart from the competition- Overall efficiency- Overall performanceTopRank was selected out of hundreds of SEO firms worldwide to be endorsed in the TopSEOs.com Top 30.To take advantage of the TopSEOs Top 30 Directory resource, see http://www.topseos.com/index.phpFor more information on TopRank Online Marketing Search Engine Optimization contact Lee Odden at 1-877-872-6628 or info@toprankresults.com.About TopRank Online Marketing (www.toprankresults.com)TopRank Online Marketing is a Minneapolis based search engine marketing firm offering integrated search engine optimization, online public relations and blog marketing services for increased sales and brand visibility online. Clients range from B2B high tech firms to industrial/manufacturing companies to retail consumer goods merchants.Founded in 2001 by veteran online marketer Lee Odden, TopRank is the only Minnesota search engine marketing firm included in Marketing Sherpa’s Guide to Search Engine Optimization Firms. TopRank is a member of the Search Engine Marketing Professionals Organization (SEMPO.org), the Association of Interactive Marketing (a division of the DMA), the Minnesota Interactive Marketing Association (MIMA), the Web Analytics Association and has been included as a top search marketing firm by SEOConsultants.com and SEOPros.org.###

Search Engine Optimization Services Lead Growth for TopRank Online Marketing

Tuesday, May 18th, 2004

TopRank Has Recently Added 5 New Search Engine Optimization and Online Public Relations ClientsMinneapolis, MN, May 18 2004 TopRank Online Marketing, a leading Minneapolis based search engine optimization (SEO) and web site marketing consulting service has expanded its client roster with the addition of 5 new clients and the hiring of additional Internet marketing staff. The expansion in business is indicative of TopRank’s acknowledged expertise at helping companies increase sales and brand visibility online.TopRank provides search engine optimization and marketing services with an emphasis on serving clients in technology, engineering, financial services and retail industries. New SEO clients include: Evolving Solutions, DDL, AKA Enterprise Services, Tekna Seal and Interactive Intelligence.Technology and industrial clients are increasingly making search marketing a prominent component in their overall lead and sales generation strategy. Even with that commitment, choosing the right vendor for search engine marketing can be a difficult task. The TopRank team possesses the right mix of business, marketing, public relations and search engine optimization skills to deliver a winning search marketing strategy for its clients: Increased leads and sales with lower overall marketing costs.Industry trends support the increased attention firms like TopRank are getting. The 2004 IT Marketing Trends study indicates 45% of technology marketing budgets to be spent on online marketing in 2004. No wonder, as research firm Aberdeen Group reports that 93% of IT buyers start their technology solution research on the Internet. The importance of an effective Internet marketing program is essential to remain competitive in current and future markets.”We’re exited about the TopRank program. We’ve observed what TopRank has done for other InterDyn companies and they came highly recommended. The insight and expertise TopRank brings to our online marketing strategy will enable us to increase our visibility and improve our lead generation efforts.,” says Bryn Forrest, Director of Marketing for AKA Enterprise Solutions.Combining seasoned web marketing strategy with expert web site technical knowledge, copy writing, public relations and search engine industry savvy has made TopRank a go-to Internet marketing service for companies in need of increased search engine visibility.“We’re seeing more and more companies looking to outsource optimization work after trying it themselves, or after having worked with an ad/pr agency or web development firm”, says Lee Odden of TopRank. He adds, “Many of those organizations are excellent at their core services but lack the breadth and depth of knowledge necessary to implement competitive search engine optimization programs. Companies hire us because of our longstanding experience and track record, plus our emphasis on delivering measurable results.”For more information about the search engine optimization programs offered by TopRank Online Marketing, visit: http://www.toprankmarketing.com/About TopRank Online Marketing (http://www.toprankmarketing.com)TopRank is a leading Internet marketing and consulting service based in Minneapolis, Minnesota. Led by Lee Odden, TopRank is a service of Misukanis & Odden Public Relations. The TopRank search engine optimization service specializes in helping companies develop and execute successful Internet marketing programs and is the only Minnesota SEO service included in Marketing Sherpa’s Guide to SEO firms, 3rd edition. TopRank is also a member of the Search Engine Professionals Organization, the Association of Interactive Marketing, a division of the Direct Marketing Association and was recently featured on the cover of Minnesota Technology Magazine.

TopRank Search Engine Optimization Services Named to Bestselling Author Seth Godin’s 2004 Bull Market Directory

Tuesday, May 4th, 2004

Minneapolis. May 4th, 2004 – Seth Godin, entrepreneur and author of the bestselling book Purple Cow, today announced the inclusion of TopRank Online Marketing in his 2004 Bull Market Directory, a resource for connecting organizations with some of the world’s most creative thinkers. In early 2004, Godin issued a call for entries seeking the world’s most innovative copywriters, brainstormers, advertising and marketing agencies, designers, artists and more. Set to make a May 1st debut, the 2004 Bull Market Directory will feature Minneapolis Search Engine Optimization Firm, TopRank Online Marketing and is expected to reach more than one million people (Godin’s Unleashing the Ideavirus was the most downloaded e-book in history).“ TopRank Online Marketing has demonstrated that it is a Purple Cow catalyst, helping clients shake things up and think innovatively,” commented Godin. “TopRank has challenged its search engine marketing and optimization clients to become spectacular and invigorating. Smart companies realize that they can create Purple Cows faster with a bull.”In Purple Cow, Godin argued that the only effective marketing strategy is to build innovation into a product or service from inception, ultimately creating a Purple Cow to stand out among a marketplace of traditional brown cows. The 2004 Bull Market Directory is the next step for Godin in questioning traditionally accepted corporate strategies and inspiring business success by uniquely communicating his vision and expertise.“Inclusion in the 2004 Bull Market Directory is another validation of TopRank’s commitment to providing exceptional levels of service to our online marketing clients.” commented Lee Odden, Chief Marketing Officer for TopRank.Godin’s Purple Cow was a BusinessWeek bestseller for five months. It also appeared on the New York Times and Wall Street Journal bestseller lists. The launch of the 2004 Bull Market Directory coincides with the release of Godin’s new book, Free Prize Inside, due on shelves May 10, 2004. In Free Prize Inside, Godin expands upon the Purple Cow concept, divulging the secrets of companies that have succeeded by creating a product or service that is fundamentally remarkable.For more information on Seth Godin or to receive a copy of the 2004 Bull Market Directory, co-sponsored by Fast Company magazine, please log onto www.sethgodin.com/bullmarket or contact Samantha Oehl at 410-367-2700 x14 or samantha.oehl@warschawski.com.For more information on TopRank Online Marketing Search Engine Optimization contact Lee Odden at 1-877-872-6628 or info@toprankresults.comAbout TopRank Online Marketing (www.toprankresults.com)TopRank Online Marketing is a leading Internet marketing firm based in Minneapolis, Minnesota. Founded by Lee Odden, the TopRank service specializes in helping companies develop and execute successful Internet marketing programs and is the only Minnesota search engine optimization firm included in Marketing Sherpa’s Guide 3rd Edition to SEO firms. TopRank is also a member of SEMPO.org, the only professional association for search engine marketing as well as AIM – the Association of Interactive Marketing, a division of the Direct Marketing Association.About Seth Godin (www.sethgodin.com)Seth Godin is a bestselling author and entrepreneur, changing the way in which people think about marketing and modern day business in his international bestsellers, Purple Cow, Permission Marketing, Unleashing the Ideavirus, The Big Red Fez and Survival is Not Enough. Godin is a renowned lecturer and was named one of 21 “Speakers for the Next Century” by Successful Meetings Magazine in 2003. He was the founder and CEO of Yoyodyne, the leading interactive direct marketing company, which Yahoo! acquired in late 1998. Godin holds an MBA from Stanford and was named the “Ultimate Entrepreneur for the Information Age” by BusinessWeek.

 
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