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Archive for the ‘Media Relations’ Category

From the Horse's Mouth: 11 Tips for Pitching Reporters

Thursday, April 10th, 2008

Afternoon Sessions 002

One of the most valuable resources at an event like the recent Media Relations Summit conference in San Francisco is the opportunity to listen to what journalists themselves have to say about how they interact with PR people. I attended several panels with reporters from publications ranging from the New York Times to CNET. The reporters were fairly candid about works and what does not. Here are some key tips I gleaned from the summit reporter sessions.

  • Reporters STILL hate PR spam and irrelevant pitches. Such tactics are unlikely to generate coverage, it turns out. Shocking, I know.
  • The press release is still important. With all the talk about new media, I was surprised to hear virtually every reporter sing the praises of the good old fashioned press release, which they use to ensure accuracy and to organize information.
  • Print journalists are no longer breaking news. This is a major change that has happened over the last several years. Now, more than ever, journalists are looking for stories that analyze recent news trends. Online media, on the other hand, can be fiercely competitive for breaking stories.

Blogger Relations – What You Shouldn't Do

Saturday, September 1st, 2007

Mainstream media is losing it’s luster and PR firms are scrambling, fumbling in some cases, to reach out to the influential blogerati in the hopes to capture shifts in audience information consumption. OMB recently published a blogger relations guide as well as a long list of what not to do when pitching blogs. Here’s an exceprt:

  • Don’t pitch irrelevant stories
  • Don’t send emails to anonymous recipients. Use a name.
  • Don’t send blanket solicitations to bloggers in the same general industry.
  • Don’t embargo an announcement for more than a few days.
  • Don’t demand to be covered as if you’re gods gift to the blogosphere.
  • Don’t insult the blogger, even as a joke, especially if you don’t know them.
  • Don’t lie or make promises you can’t keep.
  • Don’t send story ideas that are about as exciting as mall music.
  • Don’t send a regular pitch with a press release to a blogger.
  • Don’t use traditional media relations tactics with bloggers, but rather, make an effort to connect with them individually.
  • Don’t play bloggers like a numbers game.
  • Don’t be rude and not thank the blogger for covering your news.

Pitching is Dead. No it's not.

Tuesday, June 26th, 2007

By Lee Odden

In a recent post by Steve Rubel, he points out the decline of traditional pitching and the upswing of social community participation. I sent this to Bill Arnovich in our PR office, who as a FT media relations guy, took somewhat of an issue with the notion that traditional pitching is dead. Bill conducts traditional pitching every day, 9-5 and he’s good at it. There’s no sign of a decline in his eyes (or mine from his pickup reports). He also continues to get positive feedback from the journalists he’s helped to find great ideas and companies (our clients) to write about.

I tend to hit the middle of the road when it comes to “this tactic is dead” types of posts. The “pitching is dead, long live participation” idea was no different, so I did a post at our Online Marketing Blog, “The Future of Online PR and Reputation Management” to dig a bit deeper into the continued need for traditional pitching in combination with the use of technology and social community/blogosphere involvement.

Early Affirmations From Bulldog Reporter's Media Relations Summit

Saturday, June 16th, 2007

By Mike Yanke, Account Manager

I’ve just returned from my first major conference and business trip, and luckily, it was a great one.

I wanted to share an early lesson inspired by the session “Pitching and Working with Bloggers: Advice From the Top”, a panel featuring Josh Hallett, Phil Gomes & Patrick Hynes.

To communicate our client’s stories today, PR pros will have to rely not only on building professional relationships with the press, but friendships with industry bloggers.

Luckily, if this is done right, everything else will come naturally. After all, it’s easy to tell your friend a story because you know who they are, what they’re interested in, and most importantly, what they love.

So, for my introductory post, let me tell you what I love. I love everything about marketing and public relations. I love getting to know people in the industry, following the trends and seeing the rules of the game change daily, and trying to anticipate these changes.

What is it you love about what you do?

Media Relations Summit 2007

Tuesday, June 12th, 2007

Today starts the 2007 Media Relations Summit in Washington D.C. and it should be a great event. Bulldog Reporter’s Media Relations Summit is the largest media relations event in the world and Mike Yanke from our public relations firm is there today attending sessions and doing some inaugural blogging.

I will be flying in tonight and will be speaking on Monday afternoon in a session about integrating search engine optimization and social media to extend public relations efforts. My co-panelists will be Jamie O’Donnell from SEO PR and Sally Falkow from Expansion Plus. SEO and social media in the context of online PR is hot right now and I expect the session to be well attended.

I’ve written an outline of what I’ll be presenting on over at Online Marketing Blog in a post called, “Leveraging Social Media and SEO for Public Relations“.

Six Tips for Better Media Relations

Tuesday, May 29th, 2007

By Bill Arnovich, Media Relations Specialist.

Everyone in public relations knows that good publicity is the best advertising. A well placed article, a positive radio show or the right interview on TV are all what good publicists and media relations people dream about. It’s what clients hire public relations firms for.

When pitching the media, it’s important that you know something about who you are calling. If it’s a magazine read, not simply page through, a couple different issues and if it’s a radio show, listen to it.

I know this sounds simple, like what they teach you in PR 101, but I wish I had a nickel for every time that a News Editor, Producer or Reporter thanked me for doing my homework. I consistently hear from the media that PR folks about media relations people who not only don’t know, but don’t care to know, and simply call to get their pitch out.

Nothing boils the blood of any journalist or beat editor more than unknowledgeable media relations people. You not only hurt your chances of securing media coverage for clients, but you also make it harder for the rest of us who actually prepare themselves before they engage any media pitching assignment. It pays in the long run, and it’s a good practice.

Blogger Relations

Tuesday, May 22nd, 2007

One of the interesting things about writing a modestly popular blog (Online Marketing Blog) that gets pitched daily and also working as a partner in a public relations firm is a view of both sides of the fence on blogger relations.

I just got off the phone with a rep from yet another big PR firm following up on an email pitch he sent yesterday about a company recently acquired by Google. I had not written about the news but here’s the insight I gave him that I think is probably true with other bloggers that also have successful day jobs.

Yes, I write a blog. Yes I am interested in story ideas. I’m also the CEO of a fast growing company. That means I have limited time to blog our own editorial schedule let alone pitched story ideas.

To make progress in such a situation, the PR professional must follow all the other rules of effective pitching such as being relevant, personal and timely, but it’s also important to make it as easy as possible for the blogger to quickly use the pitch in a blog post.

 
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