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Archive for the ‘Marketo’ Category

Lead Management Software Firm Marketo Welcomes Rob Reid to Board of Advisors

Tuesday, June 17th, 2008

B2B marketing veteran, formerly of Siebel and Oracle, joins Marketo as strategic advisorSan Mateo, CA – 17 June 2008 – Lead management software firm Marketo today announced the addition of marketing and software-as-a-service (SaaS) veteran Rob Reid to its Board of Advisors.  Reid brings to Marketo over 30 years of experience in the enterprise software industry and a track record of catapulting his companies into market leadership positionsWith its sophisticated, yet easy-to-use lead management software already setting a new standard in the B2B marketing industry, Marketo will tap Reid’s insight and experience as the company continues to expand its vision.Most recently, Reid served as Group Vice President, Siebel CRM OnDemand, for Oracle Corporation, where he managed the team responsible for the new industry leading CRM OnDemand solution. He came to Oracle from Siebel, where he was responsible for OnDemand marketing and the IBM strategic relationship. He also served as president and CEO of on-demand CRM innovator UpShot, which grew 10 times in three years under his leadership.  Reid’s success at these market leaders, as well his work as CEO at Concur Commerce Network and Seeker Software, Inc., solidified his position as a leader in the SaaS industry. “The on-demand SaaS model has already transformed the CRM industry, and Marketo is bringing the value of that innovation to the underserved marketing automation segment,” said Reid.  “They’re delivering on the promise of SaaS with software that’s unprecedented in its ease-of-use. I’m honored to be a part of their team because I know firsthand the great need marketers have for on-demand tools that are both sophisticated and intuitive.”Reid’s expertise is also rooted in his role as Vice President at Documentum, Inc., where Reid established the company as the business and technology leader in the Document Management market. He was also the catalyst for the creation of Documentum’s industry focused plans and solutions, including taking Documentum through its “Crossing the Chasm” strategies. These strategies propelled Documentum into being Silicon Valley’s fastest growing software company according to Deloitte & Touche in the early ‘90s.“Rob is a highly-respected SaaS and marketing luminary, and we’re thrilled that he’ll be providing strategic counsel as we continue to expand our presence in the industry,” said Marketo CEO Phil Fernandez.  “We’re transforming the SaaS industry with software that people are actually excited about using because it’s so easy, and we’ll count on Rob’s combination of industry knowledge and marketing expertise to guide us as we continue to deliver on our vision.”About MarketoMarketo (http://www.marketo.com) is the leading provider of sophisticated yet easy on-demand marketing automation software that helps enterprise and mid-market B2B marketing professionals drive revenue and improve marketing accountability. Marketo’s demand generation solutions automate and measure lead management activities — including email marketing, lead nurturing, lead scoring and landing page optimization — to help marketers generate and qualify sales leads, shorten sales cycles and demonstrate results. Unlike traditional marketing automation solutions, Marketo is powerful yet easy to use without training and offers an on-demand model to get customers up and running quickly, with no charges for set-up or integration. Founded by former Epiphany executives, Marketo is a trusted provider for industry leaders such as Trimble Navigation, McKesson and Thomson CompuMark. Marketo’s Modern B2B Marketing blog (http://blog.marketo.com) and marketing best practices community are recognized as industry destinations for marketers to share ideas and help each other drive results. For more information on Marketo, visit http://www.marketo.com or call 650-655-4830.###

Lead Management Software from B2B Marketing Firm Marketo to Automate Lead Nurturing and Scoring

Monday, October 29th, 2007

Dynamic solution will let marketers create and manage campaigns without complex implementation, training or IT support. San Francisco, CA (PRWEB) October 29, 2007 — MarketingSherpa Business to Business Demand Generation Summit (Booth #8) – http://www.Marketo.com — Marketo, a provider of affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, announced today that it is enrolling beta test users for its new lead management software solution. Marketo’s solution for the first time will allow B2B marketers to easily create, measure, and modify marketing campaigns without requiring time-consuming implementation, training or IT support.Marketo’s lead management software was created to help manage the growing gap between the time marketing first captures a lead and the time a prospect is ready to engage with a sales representative. Prematurely passing early-stage leads to the sales department only annoys the buyer and wastes the sales person’s valuable time, and is at the root of the age-old tension between the sales and marketing departments.Instead, companies should master lead nurturing, the process of using the Web, e-mail, phone, social media, and other online and offline channels to build relationships with qualified prospects who are not yet sales ready, as well as the ability to monitor lead activity and understand when a lead is ready to engage with sales.”Ironically, the growth of the Internet has actually increased friction between sales and marketing. As buyers increasingly use online channels to research purchases, marketing meets prospects earlier than ever in the buying process,” states Phil Fernandez, president and CEO of Marketo. “Lead nurturing and scoring are critical to ensure these early-stage but qualified prospects do not slip through the cracks between marketing and sales.”Lead management can be a complex, manual task for marketers to squeeze into already overloaded workdays. Marketo’s solution will provide all the tools needed to automate this process, including:

Landing Page Software From B2B Marketing Firm Marketo Evolves To Further Help Companies Optimize Conversions

Monday, October 22nd, 2007

New capabilities allow landing page creation and testing without IT involvement San Mateo, CA (PRWEB) October 22, 2007 — http://www.Marketo.com — Marketo, a provider of affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, today added testing functionality to its landing page creation solution. This combination will make it easy for B2B marketers to create and test targeted landing pages without requiring any HTML, coding or website modification.A landing page, accessible when a prospect clicks a link in a pay-per-click ad, online banner or direct email campaign, is a vital piece of any marketing program since it helps to ensure the click converts into a lead.A well-tested landing page can make the difference between the prospect clicking away or becoming a lead. According to marketing research organization MarketingSherpa, a fully implemented landing page optimization solution can increase conversion rates by up to 40%, meaning savvy marketers can produce 40% more leads for the same spending.Despite these benefits, Forrester Research reports that three out of four B2B companies do not have the technical resources to use landing pages effectively, let alone test multiple versions. Furthermore, most landing page optimization solutions typically cater to the needs of high-volume e-commerce websites, rather than the specific needs of B2B marketers who use landing pages for lead generation.”We created Marketo Landing Pages so our customers could create great pages and forms without needing HTML, coding, or website modifications,” states Phil Fernandez, president and CEO of Marketo. “With this release, we are bringing the same ease-of-use to the previously complex world of landing page testing.”Unlike other landing page optimization solutions, Marketo helps with both creation and testing. By providing an easy-to-use, PowerPoint-like user interface, Marketo makes it simple to create new versions of landing pages and then measure which version generates the most leads, opportunities, and revenue.”IDology uses Marketo Landing Pages to quickly create targeted landing pages for different campaigns and keywords,” said Jodi Florence, Marketing Director at IDology, a provider of identity and age verification solutions. “Marketo’s new landing page testing functionality will allow us to test new ideas and improve our conversion rates even further.”Marketo’s new testing functionality is included for free with every subscription to Marketo Landing Pages.Learn more about Marketo Landing Pages with a free demo at http://www.marketo.com/demo.Visit http://www.marketo.com/b2b-marketing-resources/landing-page-test-calculator to see how many test versions your landing page can support.About MarketoMarketo (http://www.marketo.com) provides affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve marketing accountability. Marketo’s solutions automate the lead generation and lead nurturing processes, allowing marketing to generate more sales-ready opportunities, while integrated analytics bring accountability and respect to the CMO and help turn marketing from a cost center into a revenue-generating part of the company. Marketo’s products are easy to use and easy to buy from existing budgets because they don’t require annual contracts or up-front fees. Delivered as an on-demand marketing service, customers can be running Marketo in less than five minutes, with no IT support. The company’s blog, Modern B2B Marketing (http://blog.marketo.com), explores best practices in business marketing, ranging from pay-per-click management to lead nurturing to marketing accountability. Marketo is headquartered at 1710 S. Amphlett Blvd. #340, San Mateo, Calif., 94402.Marketo1710 S. Amphlett Blvd. #340San Mateo, CA 94402http://www.Marketo.com/ http://blog.Marketo.com/ ###

B2B Marketing Firm Marketo Announces Development of New Marketing Automation Platform Leveraging Salesforce.com's Force.com Platform

Monday, September 17th, 2007

New marketing automation platform synchronizes sales and marketing data – resulting in more timely marketing activities and improved marketing accountability. San Francisco, CA (PRWEB) September 17, 2007 — Salesforce.com Dreamforce Conference (Dreamforce Booth #140) http://www.Marketo.com — Marketo, which provides affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, today announced the development of its new on-demand marketing automation platform leveraging salesforce.com’s Force.com on-demand platform.Marketers are under constant pressure to drive qualified sales leads and demonstrate revenue impact. Additionally, new online channels are changing B2B research and buying processes, requiring marketers to adjust. Unlike the sales department – which has access to powerful automation tools such as Salesforce – B2B marketing professionals have not had easy yet powerful marketing automation software available to them.The Marketo marketing automation platform will eliminate this gap by helping B2B marketing professionals drive revenue and measure results. Central to the platform is the Marketo Marketing Database, which provides marketing with all the information needed to acquire and nurture leads, forecast marketing results, and demonstrate marketing’s impact on the bottom line.The Marketo Marketing Database acts as an extension to the information in Salesforce Marketing and CRM applications, ensuring that the marketing-specific information is part of a unified single view of the customer. Marketo leverages the Force.com platform to synchronize data between marketing and sales systems in real-time.”We’re leveraging the Force.com platform to provide B2B marketing professionals with the information they need, while ensuring that marketing and sales data remain in sync as part of a single information store,” said Phil Fernandez, president and CEO of Marketo. “Real-time synchronization is critical to bridging the gap between sales and marketing teams while ensuring that marketers have the tools and information they need to earn their seat at the revenue table.”Through the bi-directional synchronization made available using the Salesforce API, the Marketo marketing automation system is updated whenever a record changes in Salesforce. For example, if a lead score changes from “warm” to “hot” or a new customer support ticket is created, Marketo is notified in real time and kicks off an automated marketing workflow. If a sales rep marks a lead as “not yet sales ready”, the lead is automatically recycled back into the automated lead nurturing program.Bi-directional synchronization also allows Marketo to load new objects and campaigns to the Force.com platform. Using Apex Code, new leads captured via a Marketo Landing Page are de-duplicated and loaded to Salesforce in real time. Also, automated nurturing campaigns can trigger new activities in Salesforce – such as a follow-up phone call after an email distribution.”The thousands of installs of hundreds of different on-demand applications clearly demonstrate the incredible momentum of the AppExchange as the world’s on-demand application marketplace,” said George Hu, Chief Marketing Officer, salesforce.com. “Partners like Marketo have harnessed the power of the Force.com platform to develop innovative new on-demand applications. Customers of all sizes can leverage Marketo’s expertise to extend their Salesforce Marketing application and improve their marketing results.”Marketo is currently accepting requests from salesforce.com customers to participate in a beta test of its new marketing automation platform, available this Fall. Contact Marketo at info@marketo.com for more information.Force.com Platform and the AppExchangeForce.com is the on-demand platform for the next generation of business applications. Force.com reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com’s AppExchange marketplace, enabling all the innovation that Force.com unleashes to benefit the entire on-demand community.The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.About Marketo:Marketo provides affordable, easy-to use-marketing automation software that helps B2B marketing professionals drive revenue and improve accountability. Marketo’s solutions automate the lead generation and lead nurturing processes, allowing marketing to generate more sales-ready opportunities, while integrated analytics bring accountability and respect to the CMO and help turn marketing from a cost center into a revenue-generating part of the company. Download Marketo’s new eBook, http://www.marketo.com/b2b-marketing-resources/ [Building Effective Landing Pages], from the Marketo website. Marketo’s products are easy to use and easy to buy from existing budgets because they don’t require annual contracts or up-front fees. Delivered as an on-demand service, customers can be running Marketo in less than five minutes, with no IT support. The company’s blog, Modern B2B Marketing (http://blog.marketo.com), explores best practices in business marketing, ranging from pay-per-click management to lead nurturing to marketing accountability. Marketo is headquartered at 1710 S. Amphlett Blvd., San Mateo, Calif., 94402.###

 
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