The PR industry is in a state of flux with increasing emphasis on the digital and social side of communications. In the context of digital PR, social media and search engine optimization can work together to compound results. As PR efforts continue to emphasize content publishing, digital and social communications, the opportunity to keyword optimize content for search is low hanging fruit.
Forward thinking companies would do well to assess the SEO and social media readiness of their marketing and PR resources. Is the current digital PR effort leveraging improved visibility through search engines? Do current PR and Marketing staff or vendors possess the digital PR tools they need to offer competitive consulting in a “PR 2.0” world? Consider the following questions to assess the SEO and social media readiness of your digital PR assets:
- Is social media participation conducted without attention to SEO?
According to the iPressroom Digital Readiness Report, social media adoption outranks organic SEO. Yet more than 82% of Internet users surveyed in “When Did We Start Trusting Strangers” (published by Tom Smith, one of the researchers of the Digital Readiness Report) stated search engines are the tools most frequently used to source information about products, brands and services. That disconnect reinforces the need for search engine optimization as a key digital marketing and PR tactic.