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New Survey, Sponsored by Blogging Systems Group, Indicates Increasing Number of Real Estate Agents to Leverage Blogs in 2007

Posted by Media Relations on Friday, February 16th, 2007 - Comments »

Blogging as a marketing tool is forecasted to take hold in the real estate industry in 2007.Princeton Junction, NJ — February 16, 2007 — www.bloggingsystems.com — Blogging Systems Group, the leading provider of blogs to the real estate industry, recently sponsored a survey to identify how agents and brokers plan to allocate marketing dollars in 2007.A recent survey conducted by Global Research Center states that 68% of real estate agents said they would be focusing on blogs as a marketing tool in 2007.”Real estate blogs are an excellent way for real estate professionals to establish or expand their internet presence,” said Richard Nacht, CEO of Blogging Systems. “The Internet is now the number one place where home buyers and sellers go for real estate information. If REALTORS® aren’t found online, there’s a good chance they won’t be found at all.”A recent report from California Association of REALTORS® echoes the need for REALTORS® to invest time and marketing dollars into online efforts.According to the Report:

  • 92% of Internet buyers found their agent on a Web site
  • 63% found them through an Internet search engine
  • 0% of Internet buyers found their agent through brochures, flyers, yard signs or mailers to their home

“It is crucial for real estate professionals to understand how buyers and sellers are approaching real estate,” said Nacht. “The data clearly shows that the Internet is the primary vehicle for accessing decision-making information in this industry.”A blog can help REALTORS® communicate their value to their local communities while increasing touch points with prospective clients.”Blogging Systems’ blog platform, which can be used to create Community blogs, Real Estate Marketplace blogs, Intranet and company Marketing blogs, is for REALTORS® who want to create an online destination site for news and information pertaining to their local communities and their real estate target market.By creating a blogsite for local community members or real estate services companies, REALTORS® are able to:

  • increase brand awareness
  • generate real estate leads
  • gain a competitive advantage

Broker/Owners can read how to best implement blogs at the company level in the new Blogging Systems Whitepaper at http://www.bloggingsystems.com/lp/survey/index-brokers.aspAgents can read about effective blog marketing in the Agent Whitepaper at http://www.bloggingsystems.com/lp/survey/index-agents.aspAbout Blogging Systems GroupBlogging Systems provides real estate blog platforms that produce a low-cost, high results tool for Community networking (both offline and on the internet), effective communication and collaboration, competitive marketing, sales and customer relations.Blogging Systems provides turn-key blog networks which are the ultimate real estate marketing tool. Ours is a “soup to nuts” approach with experienced blog professionals who guide clients through the process step-by-step. Not only do we provide the most robust real estate blog platform on the market today, we back it up with training and technical support. Clients receive a turn-key system and the training and knowledge needed to use it as a complete real estate marketing system.For more information about how to add a blog to your real estate marketing tools, visit: www.BloggingSystems.com or call: 800-985-BLOG (800-985-2564).

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