Posted by Media Relations on Thursday, August 24th, 2006 - Comments »
I just read an article in this month’s issue of Business 2.0 about blogging being a big revenue generator.
Firstly, there’s the indirect way that blogging contributes to a company’s bottomline. Company executives can build credibility for themselves and their brand by sharing their knowledge and industry insights via a blog. As the blog attracts more readers, more attention is directed to the executive’s company and services.
An example of this is Lee Odden over at TopRank. His Online Marketing Blog receives an average of 1,000 unique visitors per day and the wisdom he shares about the marketing industry serves as credibility for his company’s services. Lee’s blog really has been instrumental in raising his industry profile. Now, Lee gets invited to speak at and “blog” conferences; direct competitors link to his blog posts from their press pages; and many excellent networking opportunities have arisen due to Lee’s growing position in the industry.
Secondly, popular bloggers are in a position to generate thousands of dollars in revenue by selling ad space. Blogging is no longer a next generation concept and just a hobby for would-be writers. Blogging has become big business with real revenue streams from real advertisers. Digital advertising is becoming more attractive than traditional print placements because of the potential that the Internet holds for reaching out to an extremely wide audience.
The amazing thing about the blogosphere is this; blogging is cheap. Anyone can set up a blog and capture vast audiences. As long as you have the knowledge and talent to consistently provide content that will be of interest to your target audience, there is no reason that you cannot elevate your position in the blogosphere.