Posted by Media Relations on Wednesday, April 20th, 2005 - 1 Comment »
Recently, we have been seeing a shift in traditional advertising practices, as more and more brands and products have found their way onto prime time T.V.
And I’m not talking about the commercial breaks.
Surely it was no coincidence that Survivor sponsor, Pringles, received huge exposure when Survivor participants munched on Pringles (with the Pringle box in full camera view) as the reward to a luxury challenge.
Similary, American Idol is becoming increasingly involved in car advertising by featuring and airing the idols in a different car ad every week as part of the results show.
It goes without saying that brands associated with popular prime time T.V. shows will be perceived as trendy products.
And what a sneaky way to reach consumers! Let’s face it, we all play the channel hopping game during commercial breaks but are unlikely to touch the remote during our favourite T.V. show.
Advertising practices have, therefore, transitioned from traditional in-your-face promotion to subliminally reaching the consumer through a medium that they are not going to reject.